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Dec 10

PersonaBench: Evaluating AI Models on Understanding Personal Information through Accessing (Synthetic) Private User Data

Personalization is critical in AI assistants, particularly in the context of private AI models that work with individual users. A key scenario in this domain involves enabling AI models to access and interpret a user's private data (e.g., conversation history, user-AI interactions, app usage) to understand personal details such as biographical information, preferences, and social connections. However, due to the sensitive nature of such data, there are no publicly available datasets that allow us to assess an AI model's ability to understand users through direct access to personal information. To address this gap, we introduce a synthetic data generation pipeline that creates diverse, realistic user profiles and private documents simulating human activities. Leveraging this synthetic data, we present PersonaBench, a benchmark designed to evaluate AI models' performance in understanding personal information derived from simulated private user data. We evaluate Retrieval-Augmented Generation (RAG) pipelines using questions directly related to a user's personal information, supported by the relevant private documents provided to the models. Our results reveal that current retrieval-augmented AI models struggle to answer private questions by extracting personal information from user documents, highlighting the need for improved methodologies to enhance personalization capabilities in AI.

  • 14 authors
·
Feb 27

PANORAMA: A synthetic PII-laced dataset for studying sensitive data memorization in LLMs

The memorization of sensitive and personally identifiable information (PII) by large language models (LLMs) poses growing privacy risks as models scale and are increasingly deployed in real-world applications. Existing efforts to study sensitive and PII data memorization and develop mitigation strategies are hampered by the absence of comprehensive, realistic, and ethically sourced datasets reflecting the diversity of sensitive information found on the web. We introduce PANORAMA - Profile-based Assemblage for Naturalistic Online Representation and Attribute Memorization Analysis, a large-scale synthetic corpus of 384,789 samples derived from 9,674 synthetic profiles designed to closely emulate the distribution, variety, and context of PII and sensitive data as it naturally occurs in online environments. Our data generation pipeline begins with the construction of internally consistent, multi-attribute human profiles using constrained selection to reflect real-world demographics such as education, health attributes, financial status, etc. Using a combination of zero-shot prompting and OpenAI o3-mini, we generate diverse content types - including wiki-style articles, social media posts, forum discussions, online reviews, comments, and marketplace listings - each embedding realistic, contextually appropriate PII and other sensitive information. We validate the utility of PANORAMA by fine-tuning the Mistral-7B model on 1x, 5x, 10x, and 25x data replication rates with a subset of data and measure PII memorization rates - revealing not only consistent increases with repetition but also variation across content types, highlighting PANORAMA's ability to model how memorization risks differ by context. Our dataset and code are publicly available, providing a much-needed resource for privacy risk assessment, model auditing, and the development of privacy-preserving LLMs.

  • 2 authors
·
May 18

Beyond Memorization: Violating Privacy Via Inference with Large Language Models

Current privacy research on large language models (LLMs) primarily focuses on the issue of extracting memorized training data. At the same time, models' inference capabilities have increased drastically. This raises the key question of whether current LLMs could violate individuals' privacy by inferring personal attributes from text given at inference time. In this work, we present the first comprehensive study on the capabilities of pretrained LLMs to infer personal attributes from text. We construct a dataset consisting of real Reddit profiles, and show that current LLMs can infer a wide range of personal attributes (e.g., location, income, sex), achieving up to 85% top-1 and 95.8% top-3 accuracy at a fraction of the cost (100times) and time (240times) required by humans. As people increasingly interact with LLM-powered chatbots across all aspects of life, we also explore the emerging threat of privacy-invasive chatbots trying to extract personal information through seemingly benign questions. Finally, we show that common mitigations, i.e., text anonymization and model alignment, are currently ineffective at protecting user privacy against LLM inference. Our findings highlight that current LLMs can infer personal data at a previously unattainable scale. In the absence of working defenses, we advocate for a broader discussion around LLM privacy implications beyond memorization, striving for a wider privacy protection.

  • 4 authors
·
Oct 11, 2023

Automated PII Extraction from Social Media for Raising Privacy Awareness: A Deep Transfer Learning Approach

Internet users have been exposing an increasing amount of Personally Identifiable Information (PII) on social media. Such exposed PII can cause severe losses to the users, and informing users of their PII exposure is crucial to raise their privacy awareness and encourage them to take protective measures. To this end, advanced automatic techniques are needed. While Information Extraction (IE) techniques can be used to extract the PII automatically, Deep Learning (DL)-based IE models alleviate the need for feature engineering and further improve the efficiency. However, DL-based IE models often require large-scale labeled data for training, but PII-labeled social media posts are difficult to obtain due to privacy concerns. Also, these models rely heavily on pre-trained word embeddings, while PII in social media often varies in forms and thus has no fixed representations in pre-trained word embeddings. In this study, we propose the Deep Transfer Learning for PII Extraction (DTL-PIIE) framework to address these two limitations. DTL-PIIE transfers knowledge learned from publicly available PII data to social media to address the problem of rare PII-labeled data. Moreover, our framework leverages Graph Convolutional Networks (GCNs) to incorporate syntactic patterns to guide PIIE without relying on pre-trained word embeddings. Evaluation against benchmark IE models indicates that our approach outperforms state-of-the-art DL-based IE models. Our framework can facilitate various applications, such as PII misuse prediction and privacy risk assessment, protecting the privacy of internet users.

  • 5 authors
·
Nov 11, 2021

A Synthetic Dataset for Personal Attribute Inference

Recently, powerful Large Language Models (LLMs) have become easily accessible to hundreds of millions of users worldwide. However, their strong capabilities and vast world knowledge do not come without associated privacy risks. In this work, we focus on the emerging privacy threat LLMs pose - the ability to accurately infer personal information from online texts. Despite the growing importance of LLM-based author profiling, research in this area has been hampered by a lack of suitable public datasets, largely due to ethical and privacy concerns associated with real personal data. In this work, we take two steps to address this problem: (i) we construct a simulation framework for the popular social media platform Reddit using LLM agents seeded with synthetic personal profiles; (ii) using this framework, we generate SynthPAI, a diverse synthetic dataset of over 7800 comments manually labeled for personal attributes. We validate our dataset with a human study showing that humans barely outperform random guessing on the task of distinguishing our synthetic comments from real ones. Further, we verify that our dataset enables meaningful personal attribute inference research by showing across 18 state-of-the-art LLMs that our synthetic comments allow us to draw the same conclusions as real-world data. Together, this indicates that our dataset and pipeline provide a strong and privacy-preserving basis for future research toward understanding and mitigating the inference-based privacy threats LLMs pose.

  • 4 authors
·
Jun 11, 2024

Machine Learners Should Acknowledge the Legal Implications of Large Language Models as Personal Data

Does GPT know you? The answer depends on your level of public recognition; however, if your information was available on a website, the answer is probably yes. All Large Language Models (LLMs) memorize training data to some extent. If an LLM training corpus includes personal data, it also memorizes personal data. Developing an LLM typically involves processing personal data, which falls directly within the scope of data protection laws. If a person is identified or identifiable, the implications are far-reaching: the AI system is subject to EU General Data Protection Regulation requirements even after the training phase is concluded. To back our arguments: (1.) We reiterate that LLMs output training data at inference time, be it verbatim or in generalized form. (2.) We show that some LLMs can thus be considered personal data on their own. This triggers a cascade of data protection implications such as data subject rights, including rights to access, rectification, or erasure. These rights extend to the information embedded with-in the AI model. (3.) This paper argues that machine learning researchers must acknowledge the legal implications of LLMs as personal data throughout the full ML development lifecycle, from data collection and curation to model provision on, e.g., GitHub or Hugging Face. (4.) We propose different ways for the ML research community to deal with these legal implications. Our paper serves as a starting point for improving the alignment between data protection law and the technical capabilities of LLMs. Our findings underscore the need for more interaction between the legal domain and the ML community.

  • 3 authors
·
Mar 3

Synthetic Data Generation with Large Language Models for Personalized Community Question Answering

Personalization in Information Retrieval (IR) is a topic studied by the research community since a long time. However, there is still a lack of datasets to conduct large-scale evaluations of personalized IR; this is mainly due to the fact that collecting and curating high-quality user-related information requires significant costs and time investment. Furthermore, the creation of datasets for Personalized IR (PIR) tasks is affected by both privacy concerns and the need for accurate user-related data, which are often not publicly available. Recently, researchers have started to explore the use of Large Language Models (LLMs) to generate synthetic datasets, which is a possible solution to generate data for low-resource tasks. In this paper, we investigate the potential of Large Language Models (LLMs) for generating synthetic documents to train an IR system for a Personalized Community Question Answering task. To study the effectiveness of IR models fine-tuned on LLM-generated data, we introduce a new dataset, named Sy-SE-PQA. We build Sy-SE-PQA based on an existing dataset, SE-PQA, which consists of questions and answers posted on the popular StackExchange communities. Starting from questions in SE-PQA, we generate synthetic answers using different prompt techniques and LLMs. Our findings suggest that LLMs have high potential in generating data tailored to users' needs. The synthetic data can replace human-written training data, even if the generated data may contain incorrect information.

  • 4 authors
·
Oct 29, 2024

Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We then validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.

  • 5 authors
·
Nov 9, 2023

MultiPriv: Benchmarking Individual-Level Privacy Reasoning in Vision-Language Models

Modern Vision-Language Models (VLMs) demonstrate sophisticated reasoning, escalating privacy risks beyond simple attribute perception to individual-level linkage. Current privacy benchmarks are structurally insufficient for this new threat, as they primarily evaluate privacy perception while failing to address the more critical risk of privacy reasoning: a VLM's ability to infer and link distributed information to construct individual profiles. To address this critical gap, we propose MultiPriv, the first benchmark designed to systematically evaluate individual-level privacy reasoning in VLMs. We introduce the Privacy Perception and Reasoning (PPR) framework and construct a novel, bilingual multimodal dataset to support it. The dataset uniquely features a core component of synthetic individual profiles where identifiers (e.g., faces, names) are meticulously linked to sensitive attributes. This design enables nine challenging tasks evaluating the full PPR spectrum, from attribute detection to cross-image re-identification and chained inference. We conduct a large-scale evaluation of over 50 foundational and commercial VLMs. Our analysis reveals: (1) Many VLMs possess significant, unmeasured reasoning-based privacy risks. (2) Perception-level metrics are poor predictors of these reasoning risks, revealing a critical evaluation gap. (3) Existing safety alignments are inconsistent and ineffective against such reasoning-based attacks. MultiPriv exposes systemic vulnerabilities and provides the necessary framework for developing robust, privacy-preserving VLMs.

  • 8 authors
·
Nov 20

PRvL: Quantifying the Capabilities and Risks of Large Language Models for PII Redaction

Redacting Personally Identifiable Information (PII) from unstructured text is critical for ensuring data privacy in regulated domains. While earlier approaches have relied on rule-based systems and domain-specific Named Entity Recognition (NER) models, these methods fail to generalize across formats and contexts. Recent advances in Large Language Models (LLMs) offer a promising alternative, yet the effect of architectural and training choices on redaction performance remains underexplored. LLMs have demonstrated strong performance in tasks that require contextual language understanding, including the redaction of PII in free-form text. Prior work suggests that with appropriate adaptation, LLMs can become effective contextual privacy learners. However, the consequences of architectural and training choices for PII Redaction remain underexplored. In this work, we present a comprehensive analysis of LLMs as privacy-preserving PII Redaction systems. We evaluate a range of LLM architectures and training strategies for their effectiveness in PII Redaction. Our analysis measures redaction performance, semantic preservation, and PII leakage, and compares these outcomes against latency and computational cost. The results provide practical guidance for configuring LLM-based redactors that are accurate, efficient, and privacy-aware. To support reproducibility and real-world deployment, we release PRvL, an open-source suite of fine-tuned models, and evaluation tools for general-purpose PII Redaction. PRvL is built entirely on open-source LLMs and supports multiple inference settings for flexibility and compliance. It is designed to be easily customized for different domains and fully operable within secure, self-managed environments. This enables data owners to perform redactions without relying on third-party services or exposing sensitive content beyond their own infrastructure.

  • 6 authors
·
Aug 7 2

Automated Privacy Information Annotation in Large Language Model Interactions

Users interacting with large language models (LLMs) under their real identifiers often unknowingly risk disclosing private information. Automatically notifying users whether their queries leak privacy and which phrases leak what private information has therefore become a practical need. Existing privacy detection methods, however, were designed for different objectives and application scenarios, typically tagging personally identifiable information (PII) in anonymous content. In this work, to support the development and evaluation of privacy detection models for LLM interactions that are deployable on local user devices, we construct a large-scale multilingual dataset with 249K user queries and 154K annotated privacy phrases. In particular, we build an automated privacy annotation pipeline with cloud-based strong LLMs to automatically extract privacy phrases from dialogue datasets and annotate leaked information. We also design evaluation metrics at the levels of privacy leakage, extracted privacy phrase, and privacy information. We further establish baseline methods using light-weight LLMs with both tuning-free and tuning-based methods, and report a comprehensive evaluation of their performance. Evaluation results reveal a gap between current performance and the requirements of real-world LLM applications, motivating future research into more effective local privacy detection methods grounded in our dataset.

  • 7 authors
·
May 27

Remember, Retrieve and Generate: Understanding Infinite Visual Concepts as Your Personalized Assistant

The development of large language models (LLMs) has significantly enhanced the capabilities of multimodal LLMs (MLLMs) as general assistants. However, lack of user-specific knowledge still restricts their application in human's daily life. In this paper, we introduce the Retrieval Augmented Personalization (RAP) framework for MLLMs' personalization. Starting from a general MLLM, we turn it into a personalized assistant in three steps. (a) Remember: We design a key-value database to store user-related information, e.g., user's name, avatar and other attributes. (b) Retrieve: When the user initiates a conversation, RAP will retrieve relevant information from the database using a multimodal retriever. (c) Generate: The input query and retrieved concepts' information are fed into MLLMs to generate personalized, knowledge-augmented responses. Unlike previous methods, RAP allows real-time concept editing via updating the external database. To further improve generation quality and alignment with user-specific information, we design a pipeline for data collection and create a specialized dataset for personalized training of MLLMs. Based on the dataset, we train a series of MLLMs as personalized multimodal assistants. By pretraining on large-scale dataset, RAP-MLLMs can generalize to infinite visual concepts without additional finetuning. Our models demonstrate outstanding flexibility and generation quality across a variety of tasks, such as personalized image captioning, question answering and visual recognition. The code, data and models are available at https://github.com/Hoar012/RAP-MLLM.

  • 5 authors
·
Oct 17, 2024 2

Anonymizing Speech: Evaluating and Designing Speaker Anonymization Techniques

The growing use of voice user interfaces has led to a surge in the collection and storage of speech data. While data collection allows for the development of efficient tools powering most speech services, it also poses serious privacy issues for users as centralized storage makes private personal speech data vulnerable to cyber threats. With the increasing use of voice-based digital assistants like Amazon's Alexa, Google's Home, and Apple's Siri, and with the increasing ease with which personal speech data can be collected, the risk of malicious use of voice-cloning and speaker/gender/pathological/etc. recognition has increased. This thesis proposes solutions for anonymizing speech and evaluating the degree of the anonymization. In this work, anonymization refers to making personal speech data unlinkable to an identity while maintaining the usefulness (utility) of the speech signal (e.g., access to linguistic content). We start by identifying several challenges that evaluation protocols need to consider to evaluate the degree of privacy protection properly. We clarify how anonymization systems must be configured for evaluation purposes and highlight that many practical deployment configurations do not permit privacy evaluation. Furthermore, we study and examine the most common voice conversion-based anonymization system and identify its weak points before suggesting new methods to overcome some limitations. We isolate all components of the anonymization system to evaluate the degree of speaker PPI associated with each of them. Then, we propose several transformation methods for each component to reduce as much as possible speaker PPI while maintaining utility. We promote anonymization algorithms based on quantization-based transformation as an alternative to the most-used and well-known noise-based approach. Finally, we endeavor a new attack method to invert anonymization.

  • 1 authors
·
Aug 5, 2023

The Eye of Sherlock Holmes: Uncovering User Private Attribute Profiling via Vision-Language Model Agentic Framework

Our research reveals a new privacy risk associated with the vision-language model (VLM) agentic framework: the ability to infer sensitive attributes (e.g., age and health information) and even abstract ones (e.g., personality and social traits) from a set of personal images, which we term "image private attribute profiling." This threat is particularly severe given that modern apps can easily access users' photo albums, and inference from image sets enables models to exploit inter-image relations for more sophisticated profiling. However, two main challenges hinder our understanding of how well VLMs can profile an individual from a few personal photos: (1) the lack of benchmark datasets with multi-image annotations for private attributes, and (2) the limited ability of current multimodal large language models (MLLMs) to infer abstract attributes from large image collections. In this work, we construct PAPI, the largest dataset for studying private attribute profiling in personal images, comprising 2,510 images from 251 individuals with 3,012 annotated privacy attributes. We also propose HolmesEye, a hybrid agentic framework that combines VLMs and LLMs to enhance privacy inference. HolmesEye uses VLMs to extract both intra-image and inter-image information and LLMs to guide the inference process as well as consolidate the results through forensic analysis, overcoming existing limitations in long-context visual reasoning. Experiments reveal that HolmesEye achieves a 10.8% improvement in average accuracy over state-of-the-art baselines and surpasses human-level performance by 15.0% in predicting abstract attributes. This work highlights the urgency of addressing privacy risks in image-based profiling and offers both a new dataset and an advanced framework to guide future research in this area.

  • 12 authors
·
May 25

De-identification of Patient Notes with Recurrent Neural Networks

Objective: Patient notes in electronic health records (EHRs) may contain critical information for medical investigations. However, the vast majority of medical investigators can only access de-identified notes, in order to protect the confidentiality of patients. In the United States, the Health Insurance Portability and Accountability Act (HIPAA) defines 18 types of protected health information (PHI) that needs to be removed to de-identify patient notes. Manual de-identification is impractical given the size of EHR databases, the limited number of researchers with access to the non-de-identified notes, and the frequent mistakes of human annotators. A reliable automated de-identification system would consequently be of high value. Materials and Methods: We introduce the first de-identification system based on artificial neural networks (ANNs), which requires no handcrafted features or rules, unlike existing systems. We compare the performance of the system with state-of-the-art systems on two datasets: the i2b2 2014 de-identification challenge dataset, which is the largest publicly available de-identification dataset, and the MIMIC de-identification dataset, which we assembled and is twice as large as the i2b2 2014 dataset. Results: Our ANN model outperforms the state-of-the-art systems. It yields an F1-score of 97.85 on the i2b2 2014 dataset, with a recall 97.38 and a precision of 97.32, and an F1-score of 99.23 on the MIMIC de-identification dataset, with a recall 99.25 and a precision of 99.06. Conclusion: Our findings support the use of ANNs for de-identification of patient notes, as they show better performance than previously published systems while requiring no feature engineering.

  • 4 authors
·
Jun 10, 2016

MIDV-500: A Dataset for Identity Documents Analysis and Recognition on Mobile Devices in Video Stream

A lot of research has been devoted to identity documents analysis and recognition on mobile devices. However, no publicly available datasets designed for this particular problem currently exist. There are a few datasets which are useful for associated subtasks but in order to facilitate a more comprehensive scientific and technical approach to identity document recognition more specialized datasets are required. In this paper we present a Mobile Identity Document Video dataset (MIDV-500) consisting of 500 video clips for 50 different identity document types with ground truth which allows to perform research in a wide scope of document analysis problems. The paper presents characteristics of the dataset and evaluation results for existing methods of face detection, text line recognition, and document fields data extraction. Since an important feature of identity documents is their sensitiveness as they contain personal data, all source document images used in MIDV-500 are either in public domain or distributed under public copyright licenses. The main goal of this paper is to present a dataset. However, in addition and as a baseline, we present evaluation results for existing methods for face detection, text line recognition, and document data extraction, using the presented dataset. (The dataset is available for download at ftp://smartengines.com/midv-500/.)

  • 4 authors
·
Jul 16, 2018

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

  • 4 authors
·
Mar 21, 2024

DocXPand-25k: a large and diverse benchmark dataset for identity documents analysis

Identity document (ID) image analysis has become essential for many online services, like bank account opening or insurance subscription. In recent years, much research has been conducted on subjects like document localization, text recognition and fraud detection, to achieve a level of accuracy reliable enough to automatize identity verification. However, there are only a few available datasets to benchmark ID analysis methods, mainly because of privacy restrictions, security requirements and legal reasons. In this paper, we present the DocXPand-25k dataset, which consists of 24,994 richly labeled IDs images, generated using custom-made vectorial templates representing nine fictitious ID designs, including four identity cards, two residence permits and three passports designs. These synthetic IDs feature artificially generated personal information (names, dates, identifiers, faces, barcodes, ...), and present a rich diversity in the visual layouts and textual contents. We collected about 5.8k diverse backgrounds coming from real-world photos, scans and screenshots of IDs to guarantee the variety of the backgrounds. The software we wrote to generate these images has been published (https://github.com/QuickSign/docxpand/) under the terms of the MIT license, and our dataset has been published (https://github.com/QuickSign/docxpand/releases/tag/v1.0.0) under the terms of the CC-BY-NC-SA 4.0 License.

  • 5 authors
·
Jul 30, 2024

MARS: Paying more attention to visual attributes for text-based person search

Text-based person search (TBPS) is a problem that gained significant interest within the research community. The task is that of retrieving one or more images of a specific individual based on a textual description. The multi-modal nature of the task requires learning representations that bridge text and image data within a shared latent space. Existing TBPS systems face two major challenges. One is defined as inter-identity noise that is due to the inherent vagueness and imprecision of text descriptions and it indicates how descriptions of visual attributes can be generally associated to different people; the other is the intra-identity variations, which are all those nuisances e.g. pose, illumination, that can alter the visual appearance of the same textual attributes for a given subject. To address these issues, this paper presents a novel TBPS architecture named MARS (Mae-Attribute-Relation-Sensitive), which enhances current state-of-the-art models by introducing two key components: a Visual Reconstruction Loss and an Attribute Loss. The former employs a Masked AutoEncoder trained to reconstruct randomly masked image patches with the aid of the textual description. In doing so the model is encouraged to learn more expressive representations and textual-visual relations in the latent space. The Attribute Loss, instead, balances the contribution of different types of attributes, defined as adjective-noun chunks of text. This loss ensures that every attribute is taken into consideration in the person retrieval process. Extensive experiments on three commonly used datasets, namely CUHK-PEDES, ICFG-PEDES, and RSTPReid, report performance improvements, with significant gains in the mean Average Precision (mAP) metric w.r.t. the current state of the art.

  • 5 authors
·
Jul 5, 2024

Vehicle Energy Dataset (VED), A Large-scale Dataset for Vehicle Energy Consumption Research

We present Vehicle Energy Dataset (VED), a novel large-scale dataset of fuel and energy data collected from 383 personal cars in Ann Arbor, Michigan, USA. This open dataset captures GPS trajectories of vehicles along with their time-series data of fuel, energy, speed, and auxiliary power usage. A diverse fleet consisting of 264 gasoline vehicles, 92 HEVs, and 27 PHEV/EVs drove in real-world from Nov, 2017 to Nov, 2018, where the data were collected through onboard OBD-II loggers. Driving scenarios range from highways to traffic-dense downtown area in various driving conditions and seasons. In total, VED accumulates approximately 374,000 miles. We discuss participant privacy protection and develop a method to de-identify personally identifiable information while preserving the quality of the data. After the de-identification, we conducted case studies on the dataset to investigate the impacts of factors known to affect fuel economy and identify energy-saving opportunities that hybrid-electric vehicles and eco-driving techniques can provide. The case studies are supplemented with a number of examples to demonstrate how VED can be utilized for vehicle energy and behavior studies. Potential research opportunities include data-driven vehicle energy consumption modeling, driver behavior modeling, machine and deep learning, calibration of traffic simulators, optimal route choice modeling, prediction of human driver behaviors, and decision making of self-driving cars. We believe that VED can be an instrumental asset to the development of future automotive technologies. The dataset can be accessed at https://github.com/gsoh/VED.

  • 3 authors
·
Apr 19, 2019

FACTIFY3M: A Benchmark for Multimodal Fact Verification with Explainability through 5W Question-Answering

Combating disinformation is one of the burning societal crises -- about 67% of the American population believes that disinformation produces a lot of uncertainty, and 10% of them knowingly propagate disinformation. Evidence shows that disinformation can manipulate democratic processes and public opinion, causing disruption in the share market, panic and anxiety in society, and even death during crises. Therefore, disinformation should be identified promptly and, if possible, mitigated. With approximately 3.2 billion images and 720,000 hours of video shared online daily on social media platforms, scalable detection of multimodal disinformation requires efficient fact verification. Despite progress in automatic text-based fact verification (e.g., FEVER, LIAR), the research community lacks substantial effort in multimodal fact verification. To address this gap, we introduce FACTIFY 3M, a dataset of 3 million samples that pushes the boundaries of the domain of fact verification via a multimodal fake news dataset, in addition to offering explainability through the concept of 5W question-answering. Salient features of the dataset include: (i) textual claims, (ii) ChatGPT-generated paraphrased claims, (iii) associated images, (iv) stable diffusion-generated additional images (i.e., visual paraphrases), (v) pixel-level image heatmap to foster image-text explainability of the claim, (vi) 5W QA pairs, and (vii) adversarial fake news stories.

  • 18 authors
·
May 22, 2023

BESPOKE: Benchmark for Search-Augmented Large Language Model Personalization via Diagnostic Feedback

Search-augmented large language models (LLMs) have advanced information-seeking tasks by integrating retrieval into generation, reducing users' cognitive burden compared to traditional search systems. Yet they remain insufficient for fully addressing diverse user needs, which requires recognizing how the same query can reflect different intents across users and delivering information in preferred forms. While recent systems such as ChatGPT and Gemini attempt personalization by leveraging user histories, systematic evaluation of such personalization is under-explored. To address this gap, we propose BESPOKE, the realistic benchmark for evaluating personalization in search-augmented LLMs. BESPOKE is designed to be both realistic, by collecting authentic chat and search histories directly from humans, and diagnostic, by pairing responses with fine-grained preference scores and feedback. The benchmark is constructed through long-term, deeply engaged human annotation, where human annotators contributed their own histories, authored queries with detailed information needs, and evaluated responses with scores and diagnostic feedback. Leveraging BESPOKE, we conduct systematic analyses that reveal key requirements for effective personalization in information-seeking tasks, providing a foundation for fine-grained evaluation of personalized search-augmented LLMs. Our code and data are available at https://augustinlib.github.io/BESPOKE/.

  • 4 authors
·
Sep 25 2

EgoPrivacy: What Your First-Person Camera Says About You?

While the rapid proliferation of wearable cameras has raised significant concerns about egocentric video privacy, prior work has largely overlooked the unique privacy threats posed to the camera wearer. This work investigates the core question: How much privacy information about the camera wearer can be inferred from their first-person view videos? We introduce EgoPrivacy, the first large-scale benchmark for the comprehensive evaluation of privacy risks in egocentric vision. EgoPrivacy covers three types of privacy (demographic, individual, and situational), defining seven tasks that aim to recover private information ranging from fine-grained (e.g., wearer's identity) to coarse-grained (e.g., age group). To further emphasize the privacy threats inherent to egocentric vision, we propose Retrieval-Augmented Attack, a novel attack strategy that leverages ego-to-exo retrieval from an external pool of exocentric videos to boost the effectiveness of demographic privacy attacks. An extensive comparison of the different attacks possible under all threat models is presented, showing that private information of the wearer is highly susceptible to leakage. For instance, our findings indicate that foundation models can effectively compromise wearer privacy even in zero-shot settings by recovering attributes such as identity, scene, gender, and race with 70-80% accuracy. Our code and data are available at https://github.com/williamium3000/ego-privacy.

  • 10 authors
·
Jun 13 2

When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

  • 12 authors
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Jul 30, 2023

Unmasking the Reality of PII Masking Models: Performance Gaps and the Call for Accountability

Privacy Masking is a critical concept under data privacy involving anonymization and de-anonymization of personally identifiable information (PII). Privacy masking techniques rely on Named Entity Recognition (NER) approaches under NLP support in identifying and classifying named entities in each text. NER approaches, however, have several limitations including (a) content sensitivity including ambiguous, polysemic, context dependent or domain specific content, (b) phrasing variabilities including nicknames and alias, informal expressions, alternative representations, emerging expressions, evolving naming conventions and (c) formats or syntax variations, typos, misspellings. However, there are a couple of PII datasets that have been widely used by researchers and the open-source community to train models on PII detection or masking. These datasets have been used to train models including Piiranha and Starpii, which have been downloaded over 300k and 580k times on HuggingFace. We examine the quality of the PII masking by these models given the limitations of the datasets and of the NER approaches. We curate a dataset of 17K unique, semi-synthetic sentences containing 16 types of PII by compiling information from across multiple jurisdictions including India, U.K and U.S. We generate sentences (using language models) containing these PII at five different NER detection feature dimensions - (1) Basic Entity Recognition, (2) Contextual Entity Disambiguation, (3) NER in Noisy & Real-World Data, (4) Evolving & Novel Entities Detection and (5) Cross-Lingual or multi-lingual NER) and 1 in adversarial context. We present the results and exhibit the privacy exposure caused by such model use (considering the extent of lifetime downloads of these models). We conclude by highlighting the gaps in measuring performance of the models and the need for contextual disclosure in model cards for such models.

  • 2 authors
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Apr 5

SESA: Supervised Explicit Semantic Analysis

In recent years supervised representation learning has provided state of the art or close to the state of the art results in semantic analysis tasks including ranking and information retrieval. The core idea is to learn how to embed items into a latent space such that they optimize a supervised objective in that latent space. The dimensions of the latent space have no clear semantics, and this reduces the interpretability of the system. For example, in personalization models, it is hard to explain why a particular item is ranked high for a given user profile. We propose a novel model of representation learning called Supervised Explicit Semantic Analysis (SESA) that is trained in a supervised fashion to embed items to a set of dimensions with explicit semantics. The model learns to compare two objects by representing them in this explicit space, where each dimension corresponds to a concept from a knowledge base. This work extends Explicit Semantic Analysis (ESA) with a supervised model for ranking problems. We apply this model to the task of Job-Profile relevance in LinkedIn in which a set of skills defines our explicit dimensions of the space. Every profile and job are encoded to this set of skills their similarity is calculated in this space. We use RNNs to embed text input into this space. In addition to interpretability, our model makes use of the web-scale collaborative skills data that is provided by users for each LinkedIn profile. Our model provides state of the art result while it remains interpretable.

  • 2 authors
·
Aug 10, 2017

PrivPAS: A real time Privacy-Preserving AI System and applied ethics

With 3.78 billion social media users worldwide in 2021 (48% of the human population), almost 3 billion images are shared daily. At the same time, a consistent evolution of smartphone cameras has led to a photography explosion with 85% of all new pictures being captured using smartphones. However, lately, there has been an increased discussion of privacy concerns when a person being photographed is unaware of the picture being taken or has reservations about the same being shared. These privacy violations are amplified for people with disabilities, who may find it challenging to raise dissent even if they are aware. Such unauthorized image captures may also be misused to gain sympathy by third-party organizations, leading to a privacy breach. Privacy for people with disabilities has so far received comparatively less attention from the AI community. This motivates us to work towards a solution to generate privacy-conscious cues for raising awareness in smartphone users of any sensitivity in their viewfinder content. To this end, we introduce PrivPAS (A real time Privacy-Preserving AI System) a novel framework to identify sensitive content. Additionally, we curate and annotate a dataset to identify and localize accessibility markers and classify whether an image is sensitive to a featured subject with a disability. We demonstrate that the proposed lightweight architecture, with a memory footprint of a mere 8.49MB, achieves a high mAP of 89.52% on resource-constrained devices. Furthermore, our pipeline, trained on face anonymized data, achieves an F1-score of 73.1%.

  • 6 authors
·
Feb 5, 2022

Subject Membership Inference Attacks in Federated Learning

Privacy attacks on Machine Learning (ML) models often focus on inferring the existence of particular data points in the training data. However, what the adversary really wants to know is if a particular individual's (subject's) data was included during training. In such scenarios, the adversary is more likely to have access to the distribution of a particular subject than actual records. Furthermore, in settings like cross-silo Federated Learning (FL), a subject's data can be embodied by multiple data records that are spread across multiple organizations. Nearly all of the existing private FL literature is dedicated to studying privacy at two granularities -- item-level (individual data records), and user-level (participating user in the federation), neither of which apply to data subjects in cross-silo FL. This insight motivates us to shift our attention from the privacy of data records to the privacy of data subjects, also known as subject-level privacy. We propose two novel black-box attacks for subject membership inference, of which one assumes access to a model after each training round. Using these attacks, we estimate subject membership inference risk on real-world data for single-party models as well as FL scenarios. We find our attacks to be extremely potent, even without access to exact training records, and using the knowledge of membership for a handful of subjects. To better understand the various factors that may influence subject privacy risk in cross-silo FL settings, we systematically generate several hundred synthetic federation configurations, varying properties of the data, model design and training, and the federation itself. Finally, we investigate the effectiveness of Differential Privacy in mitigating this threat.

  • 4 authors
·
Jun 7, 2022

The COVID-19 Infodemic: Can the Crowd Judge Recent Misinformation Objectively?

Misinformation is an ever increasing problem that is difficult to solve for the research community and has a negative impact on the society at large. Very recently, the problem has been addressed with a crowdsourcing-based approach to scale up labeling efforts: to assess the truthfulness of a statement, instead of relying on a few experts, a crowd of (non-expert) judges is exploited. We follow the same approach to study whether crowdsourcing is an effective and reliable method to assess statements truthfulness during a pandemic. We specifically target statements related to the COVID-19 health emergency, that is still ongoing at the time of the study and has arguably caused an increase of the amount of misinformation that is spreading online (a phenomenon for which the term "infodemic" has been used). By doing so, we are able to address (mis)information that is both related to a sensitive and personal issue like health and very recent as compared to when the judgment is done: two issues that have not been analyzed in related work. In our experiment, crowd workers are asked to assess the truthfulness of statements, as well as to provide evidence for the assessments as a URL and a text justification. Besides showing that the crowd is able to accurately judge the truthfulness of the statements, we also report results on many different aspects, including: agreement among workers, the effect of different aggregation functions, of scales transformations, and of workers background / bias. We also analyze workers behavior, in terms of queries submitted, URLs found / selected, text justifications, and other behavioral data like clicks and mouse actions collected by means of an ad hoc logger.

  • 8 authors
·
Aug 13, 2020

Disagreement as a way to study misinformation and its effects

Misinformation - false or misleading information - is considered a significant societal concern due to its associated "misinformation effects," such as political polarization, erosion of trust in institutions, problematic behavior, and public health challenges. However, the prevailing concept is misaligned with what is studied. While misinformation focuses on instances of information about factual matters, the broad spectrum of effects often manifests at a societal level and is shaped by a wide range of interdependent factors such as identity, values, opinions, epistemologies, and disagreements. Unsurprisingly, misinformation effects can occur without the prevalence of misinformation, and misinformation does not necessarily increase the effects studied. Here, we propose using disagreement - conflicting attitudes and beliefs between individuals and communities - as a way to study misinformation effects because it addresses the identified conceptual limitations of misinformation. Furthermore, unlike misinformation, disagreement does not require researchers to determine whether a given information is false or misleading. Thus, it can be studied and, more importantly, measured without the need to make a normative judgment about a given information, even when the specific topic is entirely removed, as we show in a longitudinal disagreement measurement. We demonstrate that disagreement, as a holistic concept, provides better explanations for the occurrence of misinformation effects, enhances precision in developing appropriate interventions, and offers a promising approach for evaluating them through quantification. Finally, we show how disagreement addresses current misinformation research questions and conclude with recommendations for research practice.

  • 2 authors
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Aug 15, 2024

MobileAgent: enhancing mobile control via human-machine interaction and SOP integration

Agents centered around Large Language Models (LLMs) are now capable of automating mobile device operations for users. After fine-tuning to learn a user's mobile operations, these agents can adhere to high-level user instructions online. They execute tasks such as goal decomposition, sequencing of sub-goals, and interactive environmental exploration, until the final objective is achieved. However, privacy concerns related to personalized user data arise during mobile operations, requiring user confirmation. Moreover, users' real-world operations are exploratory, with action data being complex and redundant, posing challenges for agent learning. To address these issues, in our practical application, we have designed interactive tasks between agents and humans to identify sensitive information and align with personalized user needs. Additionally, we integrated Standard Operating Procedure (SOP) information within the model's in-context learning to enhance the agent's comprehension of complex task execution. Our approach is evaluated on the new device control benchmark AitW, which encompasses 30K unique instructions across multi-step tasks, including application operation, web searching, and web shopping. Experimental results show that the SOP-based agent achieves state-of-the-art performance in LLMs without incurring additional inference costs, boasting an overall action success rate of 66.92\%. The code and data examples are available at https://github.com/alipay/mobile-agent.

  • 1 authors
·
Jan 3, 2024

Belief in the Machine: Investigating Epistemological Blind Spots of Language Models

As language models (LMs) become integral to fields like healthcare, law, and journalism, their ability to differentiate between fact, belief, and knowledge is essential for reliable decision-making. Failure to grasp these distinctions can lead to significant consequences in areas such as medical diagnosis, legal judgments, and dissemination of fake news. Despite this, current literature has largely focused on more complex issues such as theory of mind, overlooking more fundamental epistemic challenges. This study systematically evaluates the epistemic reasoning capabilities of modern LMs, including GPT-4, Claude-3, and Llama-3, using a new dataset, KaBLE, consisting of 13,000 questions across 13 tasks. Our results reveal key limitations. First, while LMs achieve 86% accuracy on factual scenarios, their performance drops significantly with false scenarios, particularly in belief-related tasks. Second, LMs struggle with recognizing and affirming personal beliefs, especially when those beliefs contradict factual data, which raises concerns for applications in healthcare and counseling, where engaging with a person's beliefs is critical. Third, we identify a salient bias in how LMs process first-person versus third-person beliefs, performing better on third-person tasks (80.7%) compared to first-person tasks (54.4%). Fourth, LMs lack a robust understanding of the factive nature of knowledge, namely, that knowledge inherently requires truth. Fifth, LMs rely on linguistic cues for fact-checking and sometimes bypass the deeper reasoning. These findings highlight significant concerns about current LMs' ability to reason about truth, belief, and knowledge while emphasizing the need for advancements in these areas before broad deployment in critical sectors.

  • 7 authors
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Oct 28, 2024

Auditing M-LLMs for Privacy Risks: A Synthetic Benchmark and Evaluation Framework

Recent advances in multi-modal Large Language Models (M-LLMs) have demonstrated a powerful ability to synthesize implicit information from disparate sources, including images and text. These resourceful data from social media also introduce a significant and underexplored privacy risk: the inference of sensitive personal attributes from seemingly daily media content. However, the lack of benchmarks and comprehensive evaluations of state-of-the-art M-LLM capabilities hinders the research of private attribute profiling on social media. Accordingly, we propose (1) PRISM, the first multi-modal, multi-dimensional and fine-grained synthesized dataset incorporating a comprehensive privacy landscape and dynamic user history; (2) an Efficient evaluation framework that measures the cross-modal privacy inference capabilities of advanced M-LLM. Specifically, PRISM is a large-scale synthetic benchmark designed to evaluate cross-modal privacy risks. Its key feature is 12 sensitive attribute labels across a diverse set of multi-modal profiles, which enables targeted privacy analysis. These profiles are generated via a sophisticated LLM agentic workflow, governed by a prior distribution to ensure they realistically mimic social media users. Additionally, we propose a Multi-Agent Inference Framework that leverages a pipeline of specialized LLMs to enhance evaluation capabilities. We evaluate the inference capabilities of six leading M-LLMs (Qwen, Gemini, GPT-4o, GLM, Doubao, and Grok) on PRISM. The comparison with human performance reveals that these MLLMs significantly outperform in accuracy and efficiency, highlighting the threat of potential privacy risks and the urgent need for robust defenses.

  • 4 authors
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Nov 5

I'm Spartacus, No, I'm Spartacus: Measuring and Understanding LLM Identity Confusion

Large Language Models (LLMs) excel in diverse tasks such as text generation, data analysis, and software development, making them indispensable across domains like education, business, and creative industries. However, the rapid proliferation of LLMs (with over 560 companies developing or deploying them as of 2024) has raised concerns about their originality and trustworthiness. A notable issue, termed identity confusion, has emerged, where LLMs misrepresent their origins or identities. This study systematically examines identity confusion through three research questions: (1) How prevalent is identity confusion among LLMs? (2) Does it arise from model reuse, plagiarism, or hallucination? (3) What are the security and trust-related impacts of identity confusion? To address these, we developed an automated tool combining documentation analysis, self-identity recognition testing, and output similarity comparisons--established methods for LLM fingerprinting--and conducted a structured survey via Credamo to assess its impact on user trust. Our analysis of 27 LLMs revealed that 25.93% exhibit identity confusion. Output similarity analysis confirmed that these issues stem from hallucinations rather than replication or reuse. Survey results further highlighted that identity confusion significantly erodes trust, particularly in critical tasks like education and professional use, with declines exceeding those caused by logical errors or inconsistencies. Users attributed these failures to design flaws, incorrect training data, and perceived plagiarism, underscoring the systemic risks posed by identity confusion to LLM reliability and trustworthiness.

  • 8 authors
·
Nov 15, 2024

Analyzing Leakage of Personally Identifiable Information in Language Models

Language Models (LMs) have been shown to leak information about training data through sentence-level membership inference and reconstruction attacks. Understanding the risk of LMs leaking Personally Identifiable Information (PII) has received less attention, which can be attributed to the false assumption that dataset curation techniques such as scrubbing are sufficient to prevent PII leakage. Scrubbing techniques reduce but do not prevent the risk of PII leakage: in practice scrubbing is imperfect and must balance the trade-off between minimizing disclosure and preserving the utility of the dataset. On the other hand, it is unclear to which extent algorithmic defenses such as differential privacy, designed to guarantee sentence- or user-level privacy, prevent PII disclosure. In this work, we introduce rigorous game-based definitions for three types of PII leakage via black-box extraction, inference, and reconstruction attacks with only API access to an LM. We empirically evaluate the attacks against GPT-2 models fine-tuned with and without defenses in three domains: case law, health care, and e-mails. Our main contributions are (i) novel attacks that can extract up to 10times more PII sequences than existing attacks, (ii) showing that sentence-level differential privacy reduces the risk of PII disclosure but still leaks about 3% of PII sequences, and (iii) a subtle connection between record-level membership inference and PII reconstruction. Code to reproduce all experiments in the paper is available at https://github.com/microsoft/analysing_pii_leakage.

  • 6 authors
·
Feb 1, 2023

Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs -- a compact discrete item representation learned from frozen content embeddings using RQ-VAE that captures the hierarchy of concepts in items -- as a replacement for random item ids. Similar to content embeddings, the compactness of Semantic IDs poses a problem of easy adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

  • 12 authors
·
Jun 13, 2023

DeID-GPT: Zero-shot Medical Text De-Identification by GPT-4

The digitization of healthcare has facilitated the sharing and re-using of medical data but has also raised concerns about confidentiality and privacy. HIPAA (Health Insurance Portability and Accountability Act) mandates removing re-identifying information before the dissemination of medical records. Thus, effective and efficient solutions for de-identifying medical data, especially those in free-text forms, are highly needed. While various computer-assisted de-identification methods, including both rule-based and learning-based, have been developed and used in prior practice, such solutions still lack generalizability or need to be fine-tuned according to different scenarios, significantly imposing restrictions in wider use. The advancement of large language models (LLM), such as ChatGPT and GPT-4, have shown great potential in processing text data in the medical domain with zero-shot in-context learning, especially in the task of privacy protection, as these models can identify confidential information by their powerful named entity recognition (NER) capability. In this work, we developed a novel GPT4-enabled de-identification framework (``DeID-GPT") to automatically identify and remove the identifying information. Compared to existing commonly used medical text data de-identification methods, our developed DeID-GPT showed the highest accuracy and remarkable reliability in masking private information from the unstructured medical text while preserving the original structure and meaning of the text. This study is one of the earliest to utilize ChatGPT and GPT-4 for medical text data processing and de-identification, which provides insights for further research and solution development on the use of LLMs such as ChatGPT/GPT-4 in healthcare. Codes and benchmarking data information are available at https://github.com/yhydhx/ChatGPT-API.

  • 18 authors
·
Mar 20, 2023

"All of Me": Mining Users' Attributes from their Public Spotify Playlists

In the age of digital music streaming, playlists on platforms like Spotify have become an integral part of individuals' musical experiences. People create and publicly share their own playlists to express their musical tastes, promote the discovery of their favorite artists, and foster social connections. These publicly accessible playlists transcend the boundaries of mere musical preferences: they serve as sources of rich insights into users' attributes and identities. For example, the musical preferences of elderly individuals may lean more towards Frank Sinatra, while Billie Eilish remains a favored choice among teenagers. These playlists thus become windows into the diverse and evolving facets of one's musical identity. In this work, we investigate the relationship between Spotify users' attributes and their public playlists. In particular, we focus on identifying recurring musical characteristics associated with users' individual attributes, such as demographics, habits, or personality traits. To this end, we conducted an online survey involving 739 Spotify users, yielding a dataset of 10,286 publicly shared playlists encompassing over 200,000 unique songs and 55,000 artists. Through extensive statistical analyses, we first assess a deep connection between a user's Spotify playlists and their real-life attributes. For instance, we found individuals high in openness often create playlists featuring a diverse array of artists, while female users prefer Pop and K-pop music genres. Building upon these observed associations, we create accurate predictive models for users' attributes, presenting a novel DeepSet application that outperforms baselines in most of these users' attributes.

  • 4 authors
·
Jan 25, 2024

ULMRec: User-centric Large Language Model for Sequential Recommendation

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

  • 4 authors
·
Dec 7, 2024

A Survey on the Role of Crowds in Combating Online Misinformation: Annotators, Evaluators, and Creators

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

  • 6 authors
·
Oct 3, 2023

DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

  • 6 authors
·
Aug 14

Infinite-ID: Identity-preserved Personalization via ID-semantics Decoupling Paradigm

Drawing on recent advancements in diffusion models for text-to-image generation, identity-preserved personalization has made significant progress in accurately capturing specific identities with just a single reference image. However, existing methods primarily integrate reference images within the text embedding space, leading to a complex entanglement of image and text information, which poses challenges for preserving both identity fidelity and semantic consistency. To tackle this challenge, we propose Infinite-ID, an ID-semantics decoupling paradigm for identity-preserved personalization. Specifically, we introduce identity-enhanced training, incorporating an additional image cross-attention module to capture sufficient ID information while deactivating the original text cross-attention module of the diffusion model. This ensures that the image stream faithfully represents the identity provided by the reference image while mitigating interference from textual input. Additionally, we introduce a feature interaction mechanism that combines a mixed attention module with an AdaIN-mean operation to seamlessly merge the two streams. This mechanism not only enhances the fidelity of identity and semantic consistency but also enables convenient control over the styles of the generated images. Extensive experimental results on both raw photo generation and style image generation demonstrate the superior performance of our proposed method.

  • 5 authors
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Mar 18, 2024 5