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[Music]
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introduction of artificial intelligence
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and machine learning
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by the end of this lesson you will be
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able to define artificial intelligence
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describe the relationship between
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artificial intelligence and data science
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define machine learning
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describe the relationship between
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machine learning artificial intelligence
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and data science
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describe different machine learning
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approaches
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identify the applications of machine
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learning
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let's understand how the field of
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artificial intelligence emerged
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let's first understand the reason behind
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the emergence of a.i
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data economy is one of the factors
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behind the emergence of ai
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it refers to how much data has grown
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over the past few years and how much
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more it can grow in the coming years
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when you look at this graph you can
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clearly understand how the volume of
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data has grown
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you can see that since 2009 the data
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volume has increased by 44 times with
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the help of social websites
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the explosion of data has given rise to
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a new economy and there is a constant
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battle for ownership of data between
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companies to derive benefits from it
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now that you know that data has grown at
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a rapid pace in the past few years and
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is going to continue to grow
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let's understand the need for ai
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as you know the increase in data volume
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has given rise to big data which helps
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manage huge amounts of data
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data science helps analyze that data so
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the science associated with data is
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going toward a new paradigm
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where one can teach machines to learn
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from data and drive a variety of useful
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insights giving rise to artificial
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intelligence
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now you may ask what is artificial
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intelligence artificial intelligence
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refers to the intelligence displayed by
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machines that simulates human and animal
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intelligence
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it involves intelligence agents
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the autonomous entities that perceive
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their environment and take actions that
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maximize their chances of success at a
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given goal
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artificial intelligence is a technique
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that enables computers to mimic human
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intelligence using logic
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it is a program that can sense reason
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and act
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let's look at some of the areas where
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artificial intelligence is used
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artificial intelligence is redefining
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industries by providing greater
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personalization to users and automating
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processes
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one example of artificial intelligence
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in practice is self-driving cars
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self-driving cars are computer
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controlled cars that drive themselves
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in these cars human drivers are never
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required to take control to safely
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operate the vehicle
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these cars are also known as autonomous
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or driverless cars
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let's see how apple uses ai
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iphone users can experience the power of
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siri the voice
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it simplifies navigating through your
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iphone as it listens to your voice
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commands to perform tasks
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for instance you can ask siri to call
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your friend or to play music siri is fun
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and is extremely convenient to use
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another example is google's alphago
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which is a computer program that plays
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the board game go
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it is the first computer program to
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defeat a world champion at the ancient
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chinese game of go
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amazon echo is another product it's a
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home control chatbot device that
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responds to humans according to what
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they are saying it responds by playing
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music movies and more
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if you've got compatible smart home
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devices you can tell echo to dim the
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lights or turn appliances on or off you
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can use ai and chess and here is an
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example of a concierge robot from ibm
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called ibm watson
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the ibm watson ai has typically been in
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the headlines for composing music
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playing chess and even cooking food
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let's move ahead and look at some sci-fi
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movies with the concept of artificial
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intelligence
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the films featuring ai reflect the
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ever-changing spectrum of our emotions
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regarding the machines we have created
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humans are fascinated by the concept of
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artificial intelligence and this is
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reflected in the wide range of movies on
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ai
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recommendations systems are used by a
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lot of e-commerce companies let's see
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how they work
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amazon collects data from users and
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recommends the best product according to
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the user's buying or shopping pattern
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for example when you search for a
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specific product in the amazon store and
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add it to your cart
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amazon recommends some relevant products
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based on your past shopping and
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searching pattern
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so before you buy the selected product
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you get recommendations based on your
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interest and there is a possibility that
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you may also buy the relevant product
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with a selected product if not you have
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the chance to compare the selected
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product with the recommended products
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now let's move ahead and understand the
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relationship between artificial
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intelligence machine learning and data
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science
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even though the terms artificial
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intelligence ai machine learning and
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data science fall in the same domain and
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are connected to each other they have
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their specific applications and meaning
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let's try to understand a little about
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each of these terms
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artificial intelligence systems mimic or
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replicate human intelligence
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machine learning provides systems the
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ability to automatically learn and
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improve from the experiences without
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being explicitly programmed
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data science is an umbrella term that
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encompasses data analytics data mining
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machine learning artificial intelligence
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and several other related disciplines
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let's look at the flow diagram and try
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to understand the relationship between
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ai
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machine learning and data science
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interestingly ml is also an element of
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artificial intelligence
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so the first step is data gathering and
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data transformation
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this step basically comes under data
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science
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data transformation is the process of
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converting data from one format or
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structure into another format or
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structure
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data transformation is important to
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activities such as data management and
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data integration
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after gathering data we would want to
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use the data to make predictions and
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derive insights in order to get
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predictions out of the data set we use
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machine learning techniques such as
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supervised learning or unsupervised
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learning on an overview level supervised
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and unsupervised learning are the
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machine learning techniques used to
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extract predictions from a given data
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set
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now you must be thinking where deep
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learning comes into the picture
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deep learning is a subfield of machine
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learning involved with algorithms
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it uses artificial neural networks which
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are modeled on the structure and
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performance of neurons in the human
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brain
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deep learning is most effective when
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there isn't a clear structure to the
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data
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that you can just exploit and build
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features around
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now the next step in the flow diagram is
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to get insights from predictions being
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made
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in order to do so you need to use data
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analysis which actually is the process
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under data science
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now when you are done with all of these
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you must want your data to perform some
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actions
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this is where ai comes into the picture
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artificial intelligence combines
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predictions and insights to perform
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actions based on the human decision and
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automated decision
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now let's move ahead and understand the
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relationship between artificial
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intelligence machine learning and data
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science
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let's look at the relationship between
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artificial intelligence and machine
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learning
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artificial intelligence is the
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engineering of making intelligent
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machines and programs
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machine learning provides systems the
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ability to learn from past experiences
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without being explicitly programmed
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machine learning allows machines to gain
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intelligence thereby enabling artificial
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intelligence
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let's now understand the relationship
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between machine learning and data
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science
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data science and machine learning go
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hand in hand
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data science helps evaluate data for
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machine learning algorithms
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data science covers the whole spectrum
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of data processing while machine
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learning has the algorithmic or
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statistical aspects
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data science is the use of statistical
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methods to find patterns in the data
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statistical machine learning uses the
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same techniques as data science
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data science includes various techniques
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like statistical modeling visualization
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and pattern recognition machine learning
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focuses on developing algorithms from
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the data provided by making predictions
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so what is machine learning
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machine learning is the capability of an
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artificial intelligence system to learn
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by extracting patterns from data
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it usually delivers quicker more
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accurate results to help you spot
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profitable opportunities or dangerous
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risks
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now you must be curious to understand
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the features of machine learning machine
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learning uses the data to detect
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patterns in a data set and adjust
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program actions accordingly
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pattern detection can be defined as the
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classification of data based on
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knowledge already gained or on
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statistical information extracted from
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the patterns
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it focuses on the development of
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computer programs that can teach
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themselves to grow and change
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when exposed to new data by using a
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method called reinforcement learning
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it uses external feedback to teach the
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system to change its internal workings
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in order to guess better next time
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it enables computers to find hidden
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insights using iterative algorithms
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without being explicitly programmed
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machine learning uses algorithms that
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learn from previous data to help produce
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reliable and repeatable decisions it
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automates analytical model building
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using the statistical and machine
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learning algorithms that tease patterns
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and relationships from data and express
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them as mathematical equations
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let's understand the different machine
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learning approaches
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so what is the actual difference between
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traditional programming and machine
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learning in traditional programming data
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and
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is provided to the computer it processes
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them and gives the output however the
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machine learning approach is very
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different in machine learning algorithms
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are applied on the given data and output
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the result of the applied algorithm and
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calculations is a learning model that
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helps machine to learn from the data
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in traditional programming you code the
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behavior of the program but in machine
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learning you leave a lot of that to the
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machine to learn from data
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now let's first understand the
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traditional programming approach
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traditionally you would hard code the
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decision rules for a problem at hand
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evaluate the results of the program and
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if the results were satisfactory the
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program would be deployed in production
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if the results were not as expected one
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would review the errors change the
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program and evaluate it again
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this iterative process continues till
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one gets the expected result
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what is the machine learning approach in
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the new machine learning approach the
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decision rules are not hard coded the
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problem is solved by training a model
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with the training data in order to
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derive or learn an algorithm that best
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represents the relationship between the
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input and the output this trained model
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is then evaluated against test data if
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the results were satisfactory the model
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would be deployed in production and if
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the results are not satisfactory the
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training is repeated with some changes
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machine learning techniques
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machine learning uses a number of
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theories and techniques from data
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science here are some machine learning
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techniques classification
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categorization clustering trend analysis
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anomaly detection visualization and
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decision making
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let's look at these techniques
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classification is a technique in which
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the computer program learns from the
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data input given to it and then uses
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this learning to classify new
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observations
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classification is used for predicting
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discrete responses classification is
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used when we are training a model to
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predict qualitative targets
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categorization is a technique of
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organizing data into categories for its
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most effective and efficient use
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it makes free text searches faster and
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provides a better user experience
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clustering is a technique of grouping a
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set of objects in such a way that
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objects in the same group are most
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similar to each other than to those in
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other groups
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it is basically a collection of objects
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on the basis of similarity and
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dissimilarity between them
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trend analysis is a technique aimed at
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projecting both current and future
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movement of events through the use of
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time series data analysis
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it represents variations of low
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frequency in a time series the high and
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medium frequency fluctuations being out
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anomaly detection is a technique to
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identify cases that are unusual within
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data that is seemingly homogenous
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anomaly detection can be a key for
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solving intrusions by indicating a
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presence of intended or unintended
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induced attacks defects faults and so on
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visualization is a technique to present
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data in a pictorial or graphical format
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it enables decision makers to see
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analytics presented visually
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when data is shown in the form of
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pictures it becomes easy for users to
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understand it
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decision making is a technique or skill
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that provides you with the ability to
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influence managerial decisions with data
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as evidence for those possibilities
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now i am sure you have a better
00:15:24.720 --> 00:15:29.120
understanding of the overview of machine
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learning so let's look at some real-time
00:15:29.120 --> 00:15:33.839
applications of machine learning
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artificial intelligence and machine
00:15:33.839 --> 00:15:38.320
learning are being increasingly used in
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various functions such as image
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processing robotics
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data mining video games text analysis
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and healthcare let's look at each of
00:15:46.399 --> 00:15:51.199
them in more details
00:15:48.320 --> 00:15:53.279
so what is image processing it is a
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technique to convert an image into a
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digital format and perform some
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operations on it so as to induce an
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enhanced image or to extract some
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helpful information from it
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let's look at some of the examples of
00:16:04.720 --> 00:16:08.880
image processing
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facebook does automatic face tagging by
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recognizing a face from a previous
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user's tagged photos another example is
00:16:14.000 --> 00:16:19.279
optional character recognition which
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scans printed docs to digitize the text
00:16:19.279 --> 00:16:23.360
self-driving cars are another big
00:16:21.040 --> 00:16:26.079
example of image processing
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autopilot is an optional drive system
00:16:26.079 --> 00:16:30.399
for tesla cars
00:16:27.839 --> 00:16:34.160
when autopilot is engaged cars can
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self-steer adjust speed detect nearby
00:16:34.160 --> 00:16:40.079
obstacles apply the brakes and park
00:16:37.680 --> 00:16:41.040
now let's see how robotics uses machine
00:16:40.079 --> 00:16:43.120
learning
00:16:41.040 --> 00:16:44.720
robots are machines that can be used to
00:16:43.120 --> 00:16:47.199
do certain jobs
00:16:44.720 --> 00:16:49.199
some of the examples of robotics are
00:16:47.199 --> 00:16:52.079
where a humanoid robot can read the
00:16:49.199 --> 00:16:54.079
emotions of human beings or
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an industrial robot is used for
00:16:54.079 --> 00:16:58.880
assembling and manufacturing products
00:16:57.040 --> 00:17:01.360
so let's look at some real-time
00:16:58.880 --> 00:17:04.880
applications of machine learning
00:17:01.360 --> 00:17:07.199
let's see what data mining is it is the
00:17:04.880 --> 00:17:08.160
method of analyzing hidden patterns in
00:17:07.199 --> 00:17:10.160
data
00:17:08.160 --> 00:17:11.679
let's look at some of the applications
00:17:10.160 --> 00:17:13.919
of data mining
00:17:11.679 --> 00:17:16.000
it is used for anomaly detection to
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detect credit card fraud and to
00:17:16.000 --> 00:17:21.839
determine which transactions vary from
00:17:18.720 --> 00:17:24.160
usual purchasing patterns
00:17:21.839 --> 00:17:26.799
it is also used in market basket
00:17:24.160 --> 00:17:30.559
analysis which is used to detect which
00:17:26.799 --> 00:17:30.559
items are often bought together
00:17:31.679 --> 00:17:38.720
it can be used for grouping where it
00:17:33.679 --> 00:17:38.720
classifies users based on their profiles
00:17:38.799 --> 00:17:43.280
machine learning is also applied in many
00:17:41.039 --> 00:17:46.799
video games in order to give predictions
00:17:43.280 --> 00:17:48.640
based on data in a pokemon go battle
00:17:46.799 --> 00:17:50.480
there is a lot of data to take into
00:17:48.640 --> 00:17:51.760
account to correctly predict the winner
00:17:50.480 --> 00:17:53.600
of a battle
00:17:51.760 --> 00:17:56.000
and this is where machine learning
00:17:53.600 --> 00:17:58.400
becomes useful a machine learning
00:17:56.000 --> 00:18:01.280
classifier will predict the result of
00:17:58.400 --> 00:18:03.520
the match based on this data
00:18:01.280 --> 00:18:05.440
let's move on to one of the most popular
00:18:03.520 --> 00:18:07.360
applications of machine learning which
00:18:05.440 --> 00:18:09.919
is text analysis
00:18:07.360 --> 00:18:11.840
it is the automated process of obtaining
00:18:09.919 --> 00:18:14.640
information from text
00:18:11.840 --> 00:18:17.600
one example of text analysis is spam
00:18:14.640 --> 00:18:19.039
filtering which is used to detect spam
00:18:17.600 --> 00:18:21.440
in emails
00:18:19.039 --> 00:18:24.160
another example is sentimental analysis
00:18:21.440 --> 00:18:26.400
which is used for classifying an opinion
00:18:24.160 --> 00:18:28.799
as positive negative or neutral it
00:18:26.400 --> 00:18:31.360
detects public sentiment in twitter feed
00:18:28.799 --> 00:18:33.280
or filters customer complaints
00:18:31.360 --> 00:18:36.320
it is also used for information
00:18:33.280 --> 00:18:40.880
extraction such as extracting specific
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data address keyword or entities
00:18:41.200 --> 00:18:45.520
there are many applications of machine
00:18:43.280 --> 00:18:48.720
learning in the healthcare industry
00:18:45.520 --> 00:18:51.600
identifying disease and diagnosis
00:18:48.720 --> 00:18:54.400
drug discovery and manufacturing medical
00:18:51.600 --> 00:18:56.320
imaging diagnosis and so on
00:18:54.400 --> 00:18:58.480
some of the companies that use machine
00:18:56.320 --> 00:19:01.200
learning have revolutionized the health
00:18:58.480 --> 00:19:02.160
care industry are google deep mind
00:19:01.200 --> 00:19:06.320
health
00:19:02.160 --> 00:19:08.430
bio beats health fidelity and ginger dot
00:19:06.320 --> 00:19:12.880
io
00:19:08.430 --> 00:19:14.960
[Music]
00:19:12.880 --> 00:19:14.960
you