<p>If the phrase <a href="https://en.wikipedia.org/wiki/Pilot_experiment" rel="nofollow noreferrer">pilot experiment</a>
or more famously <a href="https://en.wikipedia.org/wiki/Television_pilot" rel="nofollow noreferrer">television pilot</a> is any indication, then pilot price is probably an initial price, one that the company experiments with when trying to find the ideal price of their product.</p>

CC BY-SA 3.0
2017-11-19T12:56:41.637Z
2017-11-19T12:56:41.637Z
Giskard
<p>In my lecture slide, it is said to be one of the competition-based price determination. </p>

<p>When I searched online, I was unable to find anything relevant.</p>

<competition><price><marketing>
What does pilot price mean in the context of marketing?
Aqqqq
# What does pilot price mean in the context of marketing?

(Asked by: username_0 on 2017-11-19)

In my lecture slide, it is said to be one of the competition-based price determination.

When I searched online, I was unable to find anything relevant.

**Tags:** competition, price, marketing


---

## 1 answers

### Answer by username_1 on 2017-11-19. Score: 2 | Accepted answer

If the phrase [pilot experiment](https://en.wikipedia.org/wiki/Pilot_experiment)
or more famously [television pilot](https://en.wikipedia.org/wiki/Television_pilot) is any indication, then pilot price is probably an initial price, one that the company experiments with when trying to find the ideal price of their product.


---

