transform = (item) => ({
  id: item.id || 0,
  name: item.title && item.title.rendered ? ucfirst(stripHtml(item.title.rendered)) : '',
  content: item.content && item.content.rendered ? stripHtml(item.content.rendered) : '',
  contentRaw: item.content && item.content.rendered,
  excerpt: item.excerpt && item.excerpt.rendered ? stripHtml(item.excerpt.rendered) : '',
  date: moment(item.date).format(Config.dateFormat) || '',
  slug: item.slug || null,
  link: item.link || null,
  image: getFeaturedImageUrl(item),
})
Transform the endpoint data structure into our redux store format
@param {obj} item