Mobiistar has announced the appointment of Ajitabh Jerath as the Vice President for Sales & Operations, South and West to provide a strong impetus to the brand, Mobiistar. With the brand venturing into the offline space, Ajitabh's role becomes very crucial as he will be focusing on strategic business planning and customer relationship management. His forte lies in engineering business processes, driving continuous improvements, building consensus, recognizing talent and accelerating business. He has already made notable development in creating a strong sales team and started building a strong distribution channel which will include 300 partners in South and West by September.
Ajitabh's current role also involves driving business through effectively managing retail and distribution networks for the brand. He is an ideal formulator of strategies for the region with respect to ATL and BTL initiatives.
Ajitabh Jerath, started his career as a Sales Manager for Salora International Limited. Following this he has had expansive stints with brands like Reliance, Tata Docomo, HCL and Nokia to name a few. He was instrumental in turning around Gionee in South West during his last stint. His blooming success can be attributed to his hard-working nature and the ability to make best out of very little.