About Brook McCarthy
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Digital marketing custom training: Daikin Air Conditioning
by Brook McCarthy | Communication
Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers' advertising as long as they comply...
How to steal like an artist when you're uninspired
by Brook McCarthy | Communication, Creativity
When I read Austin Kleon's Steal Like an Artist, I realised I was robbing people already. I write for a living. And while I offer only a limited copy writing services nowadays, I do a lot of writing for my own business, including blogs, emails, sales pages, and free...
Stay on message – but give up control
by Brook McCarthy | Branding, Communication, Entrepreneurism
Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you're busy and especially cannot afford anything to go wrong. This cheery little message isn't intended to contribute to the concerted worldwide...
Leonard Cohen on dented perfection
by Brook McCarthy | Creativity, Entrepreneurism
In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing "Bird on the Wire". "I really enjoy your recognising these songs," he said to the audience. "But I'm scared enough as it is out here, and...
Simplifying your business to make more money
by Brook McCarthy | Entrepreneurism, Money
I made all the mistakes in business so you don't have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn't work before I move on. To celebrate the latest launch of The Non-Planner's...
Climbing the walls: when you're tired of your own rubbish
I love rock-climbing – throwing yourself at a wall and shimming up, crab style, towards the ceiling. Climbing is great for entrepreneurs, especially if you're over your stories and tired of your own rubbish. Getting over the first hurdle The first hurdle to climbing...
Into the flow: overcoming procrastination
by Brook McCarthy | Creativity
By Guest blogger, Nicola Rankin. A few months ago I had a really unproductive week (yes, a whole week). At first I thought the problem was the work was really hard and I wasn't feeling well. But the real problem was procrastination. It was a tough week. But my...
Failures and final defeats: Problogger 2016 wrap-up
by Brook McCarthy | Communication, Creativity, Entrepreneurism
Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of "getting on with it", being proudly independent and hiding any weakness. It's an uneasy marriage, and when applied to self-employment, it often results in depression,...
Brook McCarthy is a writer, speaker, trainer and business coach with 15 years' experience in digital communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she's not off somewhere, galavanting around.
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