The Haryana-born beauty queen, who brought home the world crown after 17 years, has been signed to be the brand ambassador of Malabar Gold & Diamonds, which has 214 showrooms spread across nine countries.
Miss World Manushi Chhillar, who made billion-plus Indians proud with her beauty and brains, and continues to win billions of hearts across the globe through her humanitarian causes, will now be the face of world's leading jewellery group – Malabar Gold & Diamonds.
21-year-old Manushi, then a medical student, was crowned Miss World 2017 in November, trumping participants from 108 countries. She is the sixth Indian woman to win this coveted crown. Among the many accolades, recognitions and global events which followed the crown, she was elected as the most trending personality of the year 2017.
"Miss Manushi is immensely talented as we all know. First, the world was bowled over by her intelligence in the Miss World contest, where she said a mother's job deserved the biggest salary in the world. We all know she has a big heart too. She had started her humanitarian work as a student, long before her world crown. Ms Manushi and Malabar Group thus share a common passion for making lives better" said Malabar Group Chairman M P Ahammed on selecting Manushi as the brand ambassador.
"I am a proud Indian, it's the land of celebration with all the festivals, vibrance and most importantly emotions. That is what I took to Miss World! Being associated with Malabar Gold has been wonderful, a relationship which is close to my heart, with moments that are special to every Indian. Looking forward to this strong association with Malabar" said Manushi Chillar.
Manushi brought family values back in focus, by giving a new meaning to human relationships with her award winning answer to the Miss World pageant's jury's question: "Which profession deserves the highest salary and why? She answered, "I think a mother is of highest respect. I don't think it's just about cash, but love and respect she gives to someone. She is the biggest inspiration in my life. Mothers should get the highest respect". The youth icon's answer, which made all the mothers in the world proud, went viral and took social media by storm. Manushi garnered millions of followers on networking sites in no time.
Manushi, hailing from a medical background, had launched her project `Shakti' to make women and girls more aware about menstrual hygiene, even before she forayed into beauty pageants. She also kick-started her world humanitarian tour from India. Currently, she is travelling around the world to spread awareness about hygiene, under `the beauty with a purpose' campaign.
A gifted poet, painter and a trained Kuchipudi dancer, Manushi wants to be a cardiac surgeon and work for the people. All these qualities make her a unique.
"Malabar Gold has been celebrating the beauty of life through our unique designs and quality products. Joining hands with the Miss World Manushi Chhillar perfectly blends with this basic philosophy of having the customer at the centre of service. The collaboration with is significant as we continue our aggressive expansion at the global level," Mr Ahammed added.
The new brand ambassador will be the face of the global campaigns and charity movements of Malabar Gold & Diamonds, which is among the top five jewellery brands in the world. Recently, it opened 11 showrooms in six countries at the same time. The Group is planning to expand its presence at the global level, entering more territories and opening 50 more showrooms this year.