As we are halfway through 2018 it seems a little early to be thinking of 'best of' lists. The last year was pretty good, as it happens, so we thought we'd have a little crawl through it, and see which campaigns really inspired us.
The first one on the list? A rather unique and lucky entry by one of the few brands that really doesn't have to rely on luck. KFC The brand is solid (even bearing in mind some unfortunate events in the UK recently) and has no need to work hard on it's Twitter account. It's locked down. However, the KFC Twitter account is about as meta as it could possibly ever be. You know where big brands only follow a few other accounts? It's kind of about exclusivity, and the unique place the brand owns in modern culture.