Remember how Indian businessman and Dubai expat Balwinder Sahani spent Dhs33 million for the D 5 reg number plate last year? Well, he's now spent Dhs4.25 million on a mobile phone number.
That's right, Sahani spent more than Dhs4 million to nab the number at an auction at the Grand Hyatt on Saturday.
What is the number 058-8888888. Ironically, it's unlikely that Sahani will be able to actually use the number.
"I can never use this number. I got it in my hands at 8.30pm today and till now, within just 2 hours, I've received 1,000 calls," the owner of RSG International told the Khaleej Times.
Think this is a huge waste of money? Well, hold that thought, as it turns out all money spent by Sahani at the auction will go to charity (with du being a semi-government company).