A Day From PLAY: Platforms, Payments, and the Move to Mobile
August 22, 2014 By Michelle Berman | Media
More and more content is being published and viewed online. This is leading to some pretty substantial changes to digital content and the various platforms it is viewed on. In their 2014 Video Content Report, eMarketer estimated that 194.5 million people in the U.S. will watch digital video at least monthly this year, which is equivalent to 41.4% of the overall U.S. population. Additionally, people are spending less time viewing content on TV and more time viewing on mobile.
From this comes the need for easy solutions for content to be streamed, and paid for, across platforms. Gilles Domartini, Founder and CEO of Cleeng, further explains the importance of not only mobile, but seamlessness, too, when it comes to sign-on and payment of paid online content.
Michelle Berman
Michelle is the PR and Marketing Manager at Brightcove. She is a passionate writer who works to drive successful content initiatives and is highly knowledgeable of both the digital marketing and media landscapes.
@Michelle_Berman
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