Celebrating its 10th anniversary this year, ITB Asia 2017 has completely sold out ahead of the show this October, attributed to a surge in booth bookings from the global market.
The show, which still holds Asian support with 60% of exhibiting companies from Asia, will take place from 25 – 27 October 2017 at the Sands Expo and Convention Centre, Marina Bay Sands.
China is growing its presence at ITB Asia by 31% this year with Ctrip, Wuzhen Tourism, Hua Min Tourism & Reservation, Shanghai Toptown International Travel Agency set to feature during the show. Japan recorded an 89% growth in bookings while Korea recorded 112% growth, thanks to Korea Tourism Organisation, Seoul Tourism Organisation and Jeju Convention & Visitors Bureau.
Earlier this year, ITB Asia had signed a partnership with Korea Tourism Organisation to boost Korea's appeal as a key destination in Southeast Asia.
"As we celebrate our 10th anniversary this year, the substantial growth in exhibitors underlines how ITB Asia has firmly established itself as the leading industry event in the region. The Asian outbound market continues to attract huge interest and we are delighted to see such levels of growth from various key markets at the show this year. As early as now, we are accepting bookings for the 2018 show," said Katrina Leung, executive director of Messe Berlin (Singapore), organiser of ITB Asia.