Our client, a Caribbean country's national fixed-line telecommunications operator, was coping with precipitous declines in revenues and worth. Following recent market deregulation, cellular operators had taken control of more than 95% of the country's telecommunications subscriber base. In order to regain profitability and establish the national operator as the premier provider of domestic communications services, the client's Board of Directors (BOD) had entered into a strategic alliance with a private company. As a result, we were engaged to perform an impact assessment and, where feasible, to propose risk mitigation and revenue enhancement plans.
We performed a thorough market analysis, complemented by research into similar situations worldwide. With this information, we designed an interactive database tool that helped the client assess the potential impacts of the alliance, and simulate and forecast changes. We identified operational and market risks to key components of the alliance implementation plan and proposed mitigation plans with escalation timelines. Our Program Management methodology provided a governance structure for the prioritization and execution of necessary network repairs and enhancements. Finally, we proposed a go-to-market strategy focused on direct-to-consumer activities that were designed to stimulate revenue.
Our hands-on approach ensured that our suggestions were comprehensive and applicable, providing the alliance with the strategic vision necessary to move forward.