In a city chock-full of talented designers and stylists, Martin Boucher, stands out.
With more than 10 years of experience — seven of which were spent dressing the crew of TVA — Boucher has built a solid reputation for translating the latest trends for clients and fashion publications. After working in retail for several years in sales and later as a buyer and merchandiser, he parlayed his knack for pulling together the right look into a job as fashion director and stylist fir HOMME, a tri-annual magazine dedicated to men's lifestyle.
Boucher, 41, who goes by the nickname L'Habilleur (the dresser), also fulfilled one of his dreams four years ago, when he started a personal styling service for men called L'Habilleur. When he's not working on the magazine or shopping with clients, Boucher (martinboucher.ca) can be found collaborating on photo shoots with other magazines, including Dress to Kill.
Boucher, who studied fashion marketing, leans toward a sophisticated, practical fashion sense embodied by likes of Scandinavian brands such as Tiger of Sweden, Filippa K, Eton, ACNE, Nudie, Sand, Matinique and Strellson. His favourite brands include Paul Smith, Burberry, Scotch & Soda and Duchamp London, which often turn up in editorial looks he pieces together for HOMME.
The versatility of New York City's street-style scene and Britain's humour and fashion sense. They mix rock 'n' roll with fashion and don't take themselves too seriously.
Paul Smith, Tom Ford and Burberry. Tiger of Sweden and Scotch & Soda are more prêt-a-porter than designers, but I love those lines, too. I love Adidas for more sporty looks.
Tozzi at 2115 Crescent St. I love it. It's fresh and they have brands that you don't see everywhere else. I bring my clients there to shop for clothes, glasses, shoes and more. I've known the owner, Joey Tozzi, for a long time and he knows his stuff.
A watch and bracelets complete a look. I especially like bloodstone jewels; and for watches, Filson, Daniel Wellington and Miansai, all of which can be found at Tozzi.