The Nielsen Company recently released their findings on the Top 10 'Best Liked' and 'Most Recalled' Super Bowl ads from last Sunday's action. The Volkswagen ad starring a Passat and a young Darth Vader took down the Best Liked category, while Doritos' Pug Attack was the Most-Recalled commercial.
The recall score is based on the percentage of viewers who were able to recall the brand of an ad they were exposed to during the normal course of viewing during the game, while the Likeability score represents the percentage of viewers who reported liking 'a lot' an ad they saw while viewing the Super Bowl.
Check out the Top 10 List (complete with videos) for each category.