The most interesting part about this project is the concept behind the production. Nalu is an energy drink that combines a fruity taste with less calories and an energy boost. The commercial shows that the character's head is like a puzzle, referring to the act of fixing it and putting it in order. While he drinks the energy drink, Nalu, he soon starts to get his mind into focus, finding the missing puzzles and putting them back into the right place. Once he finished his drink he is completely himself and is ready to work.