DHL has signed a sponsorship deal to become the Official Logistics Partner of Manchester United. As part of the deal, DHL will implement a variety of logistics services on behalf of the club over the life of the three-year contract. The deal will also provide DHL with business-to-business and consumer marketing activation across several platforms including digital advertising perimeter boards, matchday programme, club website and selected events at Old Trafford. In addition, DHL will work with the Manchester United Foundation in the development of a community initiative.