How can a real estate firm stand out among the sea of options in the marketplace? How can it rise above the rest and demonstrate its ability to know the market, understand its customers, and offer the best in local expertise?
For Robert Bradley, chief executive officer of Bradley Real Estate, it's about consciously remaining an independent, truly local real estate firm. Instead of trying to be a bigger version of themselves, as many other companies do, they intentionally keep to their roots, grounded in the North Bay.
The concept worked, and today Bradley Real Estate is the largest independently owned local real estate brokerage in the North Bay Area, with 11 office locations serving Marin, Napa and Sonoma counties. The company boasts a team of more than 400 brokers and realtors who have expertise in their local communities and understand the local, changing real estate market.
No stranger to awards, the firm has been awarded the titles of Best Real Estate Company in Marin County seven years in a row, Best Place to Work in the Bay Area for the past eight consecutive years, and the Best Company to do Business with in Marin County. Due to their extensive philanthropic efforts in serving their local communities, they were also awarded the Spirit of Marin Award.
One service area in which Bradley Real Estate has expanded in the last several years is their commercial division—specifically in selling multi-family buildings. The firm started a commercial division about eight years ago, and began focusing on apartments about four years ago. Now, 80 percent of their commercial business is in apartment buildings and the segment keeps growing, with it comprising approximately one quarter of their total business.