In 1993, with no experience in the wine business, [John Ng – the founder] and also Managing Director of the Company, started working with wines in a sales company. For 3 years he continuously pushed himself to discover, learn and understand more about this industry. As a result, in 1996, he saw the market opportunity and met the conditions to establish his own company – Agencia Superar Limitada was born.
The interest in Portuguese wines came with the knowledge of the market, the political context brought special conditions in importing this wines, which, at this moment, very few companies were doing in Macau. This created the perfect timing to develop business relationships with the Portuguese community by creating bonds and bringing flavors closer to their home.
While reading numerous wine books, John Ng discovered Roquevale and Mouchão, the two first Portuguese producers he would first get in business with. Contrarily to people working in similar businesses who were following the hype about regions like Douro or Dão, John decided to bet on a not so known region in these days – Alentejo. As he understood the unique character of this region from the south of Portugal, shortly after, he did his first visit to the country and to the two wineries from the book. It was the year of 1997 and Superar was already importing from Roquevale and in negotiations with Mouchão.
Other partnerships were created in the following years: Pegões, Alves de Sousa, PROVAM, Casa Cadaval and finally Paulo Laureano Vinus.
Since Superar was created, many other wine distributors appeared, but following John's "Share the market" and customer oriented philosophy, the company managed to conquer a solid position in the market. Nowadays, John takes pride in his business and in the knowledge he acquired on his journey with wines, however, what he values the most are the relationships he worked so hard to build. As he usually says "Business comes and goes but strong relationships stay forever".