Surprisingly many businesses still don't invest enough in digital marketing. To be successful, there are several best practices that can help you build a strong online presence that will attract attention and help promote your business.
Not every platform will make sense for your business. Pick the one(s) where your target audience is active and looking for relevant information. And post regularly. Once in a while won't get you anywhere.
Relevant educational information targeted to your audience will help build/reinforce your credibility, engage your readers, and improve your SEO. Start with blogging.
Good basic SEO is essential for every website to improve organic rankings. Google keeps changing its algorithms so it can be hard to keep up. But having great content will always help boost your ranking.