British cyclist Bradley Wiggins' win at the Tour de France has generated interest in the UK for the competition's sponsor partner, Spanish watch brand Festina, which is distributed in the UK by Unique Jewelry.
Daniel Ozel of Unique Jewelry says that Festina has received encouraging feedback, search returns and interest through its Tour de France sponsorship.
Festina's head office in Spain reported an increase in the number of click-throughs from Britain to its website during the Tour De France.
Festina will be the official timekeeper of the Tour of Britain in September.