New online research from Edgeware and YouGov, an international data and analytics group with access to an online panel of five million people worldwide, has found that a high proportion of consumers would welcome TV content that is tailored to their personal preferences. According to the study, 89% of adults across the UK, USA, Hong Kong, Mexico and Spain would be interested in content that is aimed at their personal interests when watching traditional TV channels.
Simplestream, the leader in live, live-2-VOD and on-demand OTT services, announced today that its award-winning VOD-in-a-Box platform has been selected by Blue Ant Media, an international content producer, distributor and channel operator, to power its new premium wildlife and nature 4K Subscription Video On Demand (SVoD) service – Love Nature 4K. This also marks the first 4K video service designed, built and launched by Simplestream.