Plans for new KFC and Starbucks stores in Springfield have been rejected.
Plans to redevelop a plot of land by building a KFC and Starbucks with drive-thrus in Springfield have been dashed by Chelmsford City Council.
Developers had hoped to transform the former White Hart public house on Colchester Road, near the Sainsbury's site into a mixed use development – including the fast food giant and coffee chain.
Prior to KFI GBI and Calder Investment Properties Limited throwing their hat into the ring, planning permission had been granted to turn the site into an office block.
The proposals were submitted after the White Hart pub, owned and run by Punch Taverns, was pulled down when it was sold seven years ago to local developer Anderson as part of a programme of efficiency savings.
But the plan for the 4,000 square foot site with provision for 48 parking spaces was rejected by the council on July 3.
The rejection notice published by the council set out five reasons as to why the application had not been given the go-ahead.
The first reason the council rejected the proposals stemmed from there being a lack of appropriate integration within the local area.
The second saw the plans criticised for not adequately accounting for the movement of traffic on Colchester Road, which would have seen cars turning left and right from the site adding to congestion.
The application also failed to properly take into account the scope of parking demands and service arrangements associated with the development which would have had a knock-on effect on the local road network.
It was also felt the proposed removal of trees and vegetation did not adequately screen or filter views of the development from the street and did not contribute to the character of the wider street-scene.
The final reason for refusal lay within the failure to give a definitive and therefore adequate scope of an outlined drainage plan.
It is not yet known whether the decision will be appealed.