The largest pocket knife manufacturer in the world, Victorinox is the first to make the iconic Swiss Army Knife (SAK). The company continues to make its Victorinox SAKs in Ibach, Switzerland where they began manufacturing the knives for the Swiss Army in 1891. The original SAK featured a folding blade, awl, can opener, and flat head screwdriver – and has been called the 'iPhone' of its time. Today, there are countless variations of the original Swiss Army Knife. Victorinox also owns the Wenger brand and offers numerous Victorinox branded products in many categories including watches, luggage, and even fragrances.
We surveyed involved production knife enthusiasts and asked them to list as many production knife brands as they could remember to gauge brand awareness. 61 out of 175 respondents were able to recall Victorinox and of the 61, 7 did so within their first 3 responses. The average survey respondent was able to recall 12 knife brands and in total 167 brands were recalled.
Visit KnifeNews tomorrow to find out which brand is #11 on our list of the Top Knife Brands that Stick in the Minds of Knife People.
Camper II. Can't beat having a saw on you when you're out in the woods.