I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website.
Their website had generic pages like "SEO services" and "Digital transformation", but didn't actually say anything about the types of work they do or who they do the best work for.
Reality is, this agency is struggling to close work in part because their website is so generic and doesn't help their site visitors answer the "Is this solution right for me?" question.
How to overcome it with a challenge I give at the end.
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