KUALA LUMPUR, Nov 24 – Publicis One Malaysia just launched the global performance marketing agency, Performics, giving local market clients access to an improved digital service offering and world class performance marketing expertise.
"Performance marketing is a strategy that is widely gaining popularity in Malaysia because of its measurable outcome. At the forefront of the industry, we are proud to have Performics leveling up the playing field for the industry and ensuring that our clients stand out above their competitors," said Tan Kien Eng, Group Chief Executive of Publicis One Malaysia and Chief Executive Officer of Leo Burnett Malaysia.
With the launch, Performics' offerings will include Planning & Insights, Analytics & Technology, Performance Content, Performance media and Performance consulting to clients.
"Our focus is to be solution focused in doing what is right for clients' business. To do that requires a new level of transparency, expertise and being platform and tech agnostic." said Performics Malaysia's General Manager, Mr. Stan Chew.
The brand will be serving a list of clients who are in the market demanding of more sophisticated and integrated solutions. This includes clients from diverse backgrounds including ecommerce, Travel, FMCGs, Finance, Entertainment and Electronics.
Performance and accountability – The outcomes achieved via performance marketing will be able to improve optimization.
Transparency – Performance marketing is aimed at getting actions from users, and therefore outcomes achieved through this method are measurable and quantifiable.
Strategy – Performance marketing is seen by Performics as an integral part of the media planning and buying process.
Specialists & tools – Performics has an experienced team of specialists and works with best-in-class tools at a global level.
Among the list of notable clients being serviced by Performics are Samsung, AirAsia, Coway, Mead Johnson and AIA.
Stan Chew brings with him 12 years of media experience from across Malaysia and China. Upon appointment, Chew's roles in Performics include defining long term growth strategy for the agency and ensuring quality product and people.
Publicis One is a global communications enterprise that brings together Publicis Groupe's agency capabilities and expertise under one roof. Built with clients' interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe's four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449, Performics), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with around 8,000 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe's ambition to deliver on the value of "The Power of One" to clients. Follow Publicis One's latest news on Facebook and Twitter.