Garry is a leading CRM expert with over 20 years' experience including 12 years in the sports industry. He is the founder of the concept of Fan Relationship Marketing (FRM) recognising the perfect fit between CRM and sport with an understanding of the unique characteristics of its customers. He has worked with a number of sports organisations such as Manchester City, The ECB, The FA, Reading FC, Arsenal FC, AS Monaco and Silverstone. Garry has an MBA (Distinction) from the University of Liverpool.
Garry is a dedicated Bolton Wanderers and England Cricket fan and loves playing many sports, especially cricket.