Avocet Hardware has launched a summer social media campaign, that it says is in response to the significant increase in domestic burglaries and outdoor thefts that occur every summer.
According to Avocet, statistics show a 10% increase in burglaries every summer and a 40% increase in outdoor thefts.
As part of the campaign, Avocet will be introducing Ollie the redundant guard – a cartoon character who has had his day job ruined by the installation of ABS locks throughout his owners' home.
"We had great fun coming up with Ollie, and have a whole host of different characters lined up for later in the year," said Derrick.