A woman with passion, conviction, skill, and grace decides to take her consuming hobby and turn it into a business. Hell yes.
Jeanine Gaitán wanted a look as fresh and vibrant as she is, with a visual language that could evolve as her hand crafted clothes do. What followed was a bootstrap kickstart to her brand taking in the inspiration of women's bodies and the vibrancy of a Portland way of doing things.
Mark design, a stitched logotype & modern monogram aaaaand a big instagram splash to kick it all off.
Website copy and design were a pure collaboration, borrowing Jeanine's expertise in fit and tailoring for a voice all her own. Check her out!
With a forthcoming shop page to spread the gospel of made to measure pieces.