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Bahut Aasaan Hai
PepperTap launches bahut aasaan hai campaign on social and print media
The campaign will run for two months between November and December. As a part of the three-video series, two of them are already on air.ET Bureau | November 16, 2015, 17:20 IST
FILE PHOTO: The campaign will run for two months between November and December. As a part of the three-video series, two of them are already on air.
BENGALURU: Hyperlocal delivery company PepperTap, has launched the Bahut Aasaan Hai campaign that has been released through YouTube, social media handles, radio and print. The campaign will carry the brand messaging of PepperTap being the easiest and most convenient option.
The campaign will run for two months between November and December. As a part of the three-video series, two of them are already on air while the third one will be rolled out in a few weeks.
A series of three videos have been shot with inputs from Options Design creative agency. They have been produced by Teal Films with Keyur Shah's adept direction skills adding that zing to connect with the target audience. The idea of the campaign is to highlight the journey from being a traditional shopper to a smart one. The story is told from the perspective of a distressed husband who makes this transition by simply adopting the PepperTap app.
Tahseen Quadri, vicep-president, marketing, PepperTap said, "This is an attempt at reaching out to our target audience. We believe that the power of our service needs to be conveyed effectively to the right people. So, there's nothing that works better than a well thought of campaign, to create that recall we have in mind. Our objective is to connect with couples, nuclear families, bachelors and masses – all of whom can save so much time and energy by buying their monthly groceries from PepperTap. We want to reinforce the fact that using PepperTap means spending more time with family while not worrying about grocery shopping."
The company is based out of Gurgaon, Haryana, and kick started its operations in November 2014. PepperTap recently raised $36 million in its Series B funding from Snapdeal, Sequoia India, SAIF and other new investors - Russian internet and technology investor Ru-net, Japan's JAFCO and Beenext, the new fund launched by Japanese e-commerce entrepreneur and investor Teruhide Sato, taking its total funding to $47 million.
Tags : Food & Entertainment, Grocery, YouTube, SnapDeal, launch, Funding, campaign, Bahut Aasaan Hai
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