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Apple Podcasts overtakes Spotify in downloads
An overview of Apple Podcasts and Spotify's share of podcast downloads.
RTÉ Radio 1 fights back: Proving that emotionally connected listeners drive advertising impact
Case Study • MRS Awards Papers, Finalist, Media Research, 2021
RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.
The Guardian: Podcasting – full stream ahead
The Guardian, a newspaper, launched a campaign in the UK to understand the key factors to inform podcast strategies across product, content and audience development, while retaining the existing listener base, and evolve the podcast offering.
Half of US podcast listeners are light listeners
Data • Rob Clapp, WARC Data Points (Curated), November 2021
An overview of podcast audiences in the United States.
Article • WARC Best Practice, November 2021
Digital audio, the popular post-pandemic media plan staple
Opinion • Katie Bowden, November 2021
New research from Global's ad exchange DAX and MTM investigated advertiser perceptions of digital audio media.
TV and social advertising over indexes when compared to consumption
Data • James McDonald, WARC Data Points (Curated), November 2021
An overview of the global investment gap between advertising spend and media consumption.
Spotify to have more than 400m users by end of 2021
An overview of Spotify's monthly active users.
Spotify, Active users, Q4 2016–
Data • WARC Data Points (Dynamic), October 2021
An overview of Spotify's monthly active users by user type and region.
Spotify, Revenue, Q1 2017–
An overview of Spotify's revenue by user type and country.
The investment gap: Understanding the value of audio
Article • WARC Exclusive, September 2021
This study, with iHeartMedia, looks at the changing role of audio and investigates whether there's a disjoint between consumer consumption and media allocation of audio as a channel.
Plugging into the digital audio opportunity? Here are five things to know
Opinion • Elizabeth Lane, September 2021
Advertisers should tap into personalisation, context and powerful storytelling to succeed in digital audio media, writes IAB UK's Elizabeth Lane.
Gen Z twice as likely to buy from a brand with a sonic identity
Data • Rob Clapp, WARC Data Points (Curated), September 2021
An overview of the brand assets that make British consumers more likely to purchase from a brand.
Gen Z spend more time gaming than using social media
Data • Rob Clapp, WARC Data Points (Curated), August 2021
An overview of media consumption among age groups.
What's working in audio 2021
Article • WARC Category Intelligence, July 2021
Global strategies, campaign updates and trends in audio.
The streaming opportunity for Financial Services and Insurance brands
Opinion • Liz Song, July 2021
Or, how to support Gen Zs and millennials throughout their financial journey. Spotify's Liz Song explains how m usic streaming and financial services advertising can work together .
India, Radio advertising expenditure
An overview of total radio advertising spend in India since 2012.
Canada, Radio advertising expenditure by format
Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021
An overview of total radio advertising spend in Canada since 2012.
Brazil, Radio advertising expenditure
An overview of total radio advertising spend in Brazil since 2012.
Netherlands, Radio advertising expenditure
An overview of total radio advertising spend in the Netherlands since 2012.
Australia, Radio advertising expenditure
An overview of total radio advertising spend in Australia since 2012.
France, Media consumption overview, 2013-2020
Data • WARC Data, May 2021
This report provides an overview of media consumption trends in France between 2013 and 2020.
Spain, Media consumption overview, 2013-2020
This report provides an overview of media consumption trends in Spain between 2013 and 2020.
Australia, Media consumption overview, 2013-2020
This report provides an overview of media consumption trends in Australia between 2013 and 2020.
India, Media consumption overview, 2013-2020
This report provides an overview of media consumption trends in India between 2013 and 2020.
Carat Trends 2021: The year of emotionally intelligent marketing
Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: 2022 – Where is the money going?
Article • James McDonald and Rob Clapp, WARC Data, December 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.