The JCDecaux name is synonymous with outdoor advertising across the UK. They currently account for 45% of all digital out-of-home impressions and plan to increase this reach to #onebillioneyeballs every week by the end of 2017. And they only work with the best integrators – a highly-vetted group of JCDecaux-approved contractors.
With £14 million invested in digital estate over the last six years, JCDecaux is the biggest rail advertising estate investor in the UK. When the time came to upgrade an old digital advertising screen at Manchester Piccadilly Station, they chose Anna Valley Integration to complete the installation.
maintaining health and safety standards, in line with network rail and JCDecaux guidelines, to ensure that there was no risk to members of staff or the general public during the installation.
The on-site element of the project was planned to take place over two weeks, but a delay in securing the design signoff from the principal engineer meant that this installation time was halved. The Anna Valley team made up the lost time by doing as much prep as possible off-site, during the day in anticipation of that night's work, and holding regular "tech talks" with the entire team to facilitate communication. The job was completed a day ahead of schedule – and it's the quickest on-site rail installation JCDecaux has ever done.
Every project has its issues but the Anna Valley team asked the right questions, were proactive, understood the product and made every effort to bend over backwards and deliver on time. It's hard to find good contractors that have the same level of quality assurance that we have, and that can meet our expectations, so it was refreshing to meet an integrator that was confident in their ability and got it right first time.