Jeremy Wright, the Secretary of State for Digital, Culture, Media and Sport has called for the wider tourism industry, which includes business visits and events, to show its commitment in promoting UK tourism throughout the year and not just in peak summer months.
Wright commented that the sector must look to increase skills and improve clear career paths; make the UK the most accessible tourism industry in the world; share industry data to identify growth opportunities in new and emerging markets; increase accommodation supply and enhance connectivity within venues.
The Business Visits and Events Partnership (BVEP) has been an integral part of the events industry's response to the formation of the Sector Deal, led by VisitBritain on behalf of the entire tourism industry.
As the negotiations with government are advanced, industry organisations and business will be asked to participate in the development of the plans. It is expected that the negotiations will lead to a final deal, to be announced in Q1 2019.