The rise of online video revenues
5 December 2017 10 December 2017
While pay television revenues are forecast to remain flat for the next five years, those for over the top services are predicted to increase from $46 billion in 2017 to $83 billion in 2022. By then they will account for almost 30% of the combination of conventional pay television and online video revenues.
The forecast from Digital TV Research suggests that the combined revenues from pay television and over the top services will rise from $248.8 billion in 2017 to $283.1 billion in 2022.
Subscription and pay-per-view revenues from traditional pay television are forecast to fall slightly, from $202.3 billion in 2017 to $199.7 billion in 2022.
However, revenues from subscription, advertising and transactional online video and electronic sell through will rise from $46.5 billion in 2017 to $83.4 billion in 2022.
That represents an in increase in online video revenues from 3.5% of the total in 2010 to 18.7% in 2017, increasing to 29.5% in 2022.
Simon Murray of Digital TV Research points out that pay television is not dead, with more than a billion subscribers forecast by 2022.
North America will lose subscribers and numbers will be virtually flat in Europe. However, the Asia Pacific region will gain 92 million subscribers by 2022. China and India together will account for half of the global pay television subscribers by then.
The OTT and Pay TV Forecasts Report is published by Digital TV Research.
www.digitaltvresearch.com
Global online video revenue growth
Western Europe online video growth
Television subscribers grow but revenues fall