You can find video options on Facebook and Twitter but that is nothing compared to what YouTube subscribers enjoy. It is not just a platform for teens and young adults but those at 35 years and above as well. YouTube subscribers, statistically account for at least 33% of internet users. This avenue has more potential than most people imagine. Create a rhythm with the videos you post. Good examples are the TV series that air weekly, which has a specific time and day. Be informative as well as entertaining. You have to keep the content coming in an informative and consistent manner. Having a schedule does more that guide you on the what's and when's. It also gives the subscriber an idea of when new content can be expected on the channel they have subscribed to. The human attention span short makes it count. When using a trailer, make it short and straight to the point.