The end customer in the business of Medicine needs information.
— On your website, don't only talk about you, tell the patients more about what diseases and disabilities you treat, what are the latest treatments, generic advice and maybe even help them going to right person if you weren't involved.
— Emailing of schedules and reports to patients is a must.
— Go the extra distance and use Social Media to provide alerts and reminders to patients via Facebook Messages, Twitter DM's, etc.
– A patient in a remote village in South India suffering from acute pain in the abdomen has to make do with the local village doctor's prescription. A year later, a telemedicine pilot allows this same patient to get a second opinion using a remote video link and also by sharing X-rays of the abdomen using this equipment. He also is able to identify what's happening to him via the printouts he gets from the telemedicine center and realizes that he must work at improving his diet.