Google is currently researching and developing the means for businesses to incorporate local availability of their products to be displayed on the business's listing. Google's Blog announced they are already working with major retailers to test the feature. Smaller business can request to be part of the beta trails through the blog. The new feature offers a section on the listing that shows an a image of the product along with the pricing and a short description. This further proves the importance for businesses to claim and optimize their Google listing.