"guaranteed to work." 4) Inappropriate use of NLP or Hypnotic Sales Techniques. Some of these techniques work. Because of hypnotic selling craze, I'm seeing sales letters riddled with NLP and like. Be careful. Many of these techniques are obvious - and can lead a reader to think you're playing mind games with them. The result? No sale. Just write a letter to your mom, ask for order 3 times, back up your facts, then delete your mom's name and use prospect's name in her place. You'll immediately gain people's trust. And close more sales! 5) An Unbalanced Sales Letter. Many people saturate their sales letters with too many exclamation points, bolding, underlining and to many font colors. Result: A hyped up sales letter decreases believability. Many people try to play "no hype" angle. I have never written a successful sales letter with zero hype. Solution: Mix an equal portion of hype with believability and you'll see results.
Your's FREE! 10-Minute Sales Letter Critique By Pro Copywriter Mike Jezek. Find out where the weak spots are in your sales letter. And what's necessary to start your own buying frenzy. No obligation. Your's free. Go to www.irresistiblecopywriting.com and get your free critique today! Copyright 2002 Mike Jezek. All rights reserved.
3. Write it down - If you spend a lot of time creatively thinking, it starts to become habit and pretty soon you'll be thinking about your site at strangest times. This is great, but problem is that you can often get distracted or just plain forget what you were thinking about. Keep an idea diary by writing down any idea that pops into your head, no matter how stupid it might seem. Later on, even if it turns out to not be such a great idea, it might spark your thoughts onto something better.
Don't become outdated and stagnant. Practice creative thinking often and record your thoughts. Those who do this will evolve and be leaders, while rest get swept behind times.
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