The Turks and Caicos, a largely undiscovered group of 40 Caribbean islands that enjoy close proximity to the U.S. East Coast, is ripe for development. Cotton & Company implemented a marketing program in which several new residential resorts pooled their resources in order to better promote their properties as well as the Turks and Caicos location as a premier vacation home destination. Taking advantage of a government initiative to create a multibillion-dollar public/private development and promotional program, Cotton was tasked with promoting tourism, primarily to the less-developed islands of the Turks and Caicos.
The Turks and Caicos are unknown to a large portion of the United States. The destination is not well known as an independent country and it is relatively new to the international real estate scene. Many major developers faced a very similar challenge in selling the overall destination prior to ever discussing the uniqueness of their individual properties. Cotton & Company utilized a secondary marketing approach to develop a database of any person interested in the Turks and Caicos. By advertising in the free magazine, the developers benefited from an exceptional reach through small-space advertising that created an extremely high registration rate on the website. The joint database became available for e-mail communications of future releases on all TCI properties. The website became a portal to participating developer websites. Registrants received the magazine and were sold on the Turks and Caicos as a viable Caribbean address.
A variety of resort condominiums, beach cottages and villas, and condo hotels with varying degrees of upscale resort amenities, depending on the property, and superb beaches, unspoiled offshore waters and gorgeous views to be enjoyed in a splendid tropical climate on islands known for their friendly, laid-back attitude. From the $400s to more than $2 million.