Cereals, Real Lamb Meat Meal, Oils, Unmolassed Beet Pulp, Minerals, Vitamins, Yucca Plant Extract, & EEC permitted anti-oxidants (BHA & BHT).
This product is comprised primarily of unidentified cereals, likely to be byproducts (think floorsweepings) of human food production. None of these are identified by type and may vary. The major ingredient in the food is thus very low quality. Even if decent quality grain had been used, we would still note that grains are an unnatural foodstuff for canines and very low quality compared to meat (on which dog food products actually should be based).
The second ingredient in the food is the sole meat ingredient, in meal form. This does not give us confidence that the food contains an adequate amount of meat. No information is given on the source or quality of the fat content of the food, nor on the added vitamins and minerals, which may include synthetics.
The food contains chemical preservatives. BHA and BHT are allowed in dog food products but are banned or heavily regulated in human food production due to the belief that they are carcinogenic.