"Liking isn't helping" is the headline of a heart-wrenching ad campaign by Publicis Singapore created for Crisis Relief Singapore, a Christian disaster relief organization run by volunteers. Shocking real press images representing three catastrophes: flood, war and earthquake are composed together with thumbs-ups mimicking the Facebook "Like" button.
Proclaimed as one of the most powerful and moving campaigns of the year, "Liking isn't helping" has won a Gold Lion in Press category at Cannes Festival.
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