BEIJING, March 18, 2019 /PRNewswire/ -- Dr. Gong Yu, Founder and CEO of iQIYI, Inc. IQ, +1.29% ("iQIYI" or the "Company"), delivered a keynote speech on the importance of innovation in the entertainment industry at the Hong Kong International Film & TV Market ("FILMART"), Asia's premier film industry event. At the event, the company today unveiled a series of its new 2019 original content.
iQIYI today launched its new content line-up at FILMART, which includes original dramas TheGolden Eyes, Legend of White Snake, Sword Dynasty, The Thunder, as well as new movies, animations and variety shows such as The Rap of China 2, marking the company's ongoing goal to provide more original content to the Greater China and international markets. Since 2017, iQIYI has proactively pursued overseas distribution opportunities for its original content, and as a result has secured a strong audience base in Southeast Asia and the Americas. The company managed to break into the global market and has already distributed over 1,000 episodes of original content on mainstream overseas television and streaming platforms, including blockbuster drama Story of Yanxi Palace. This success has established iQIYI as a major contributor to the advancement of the Chinese entertainment industry by bringing up film and television production in China to international standards and successfully communicating the charm of Chinese culture to overseas audiences.