On all of the main Social Media Platforms promoting wine in the right way can have a big impact on your wine sales. Here is a guide to how best to promote wine on each of the main 3 social media platforms.
Instagram and wine are a perfect match. A pub can use this to their advantage to push their wine sales. Here are some examples of how to promote wine on the platform.
Here the pub has used a meme/photo editor. This is simple way to promote wine and if you use the correct text you can get a lot of interaction.
Take a great picture of all of your selection. Remember to use 6-12 hashtags to get the best amount of reach.
Twitter is still a platform you should consider as part of your promotion. Here are some pubs which have posted in the correct ways to drive footfall to their pubs.
Link the wine into the general hashtags you have used before which have bee successful. Add in others such as #Winelovers or geographic hashtags like #London or #Wandsworth .
#WineWednesday takes place every week and you can always link into that on Twitter and on Instagram.
Just as with Facebook, always consider ways you can create Video content as it always gets more interaction.