Easy to use, Fantastic zoom.
Is screen size or camera type important to you?
Is the camera going to be used outside near water or sand?
Is the cameras appearance or colour important to you?
What will you be photographing people, landscapes, sport?
Whats more important to you picture quality, size, or ease of use?
Will the camera be used for travelling?
How close do you want to be able to zoom in?
Do you want to take photos and be able to record videos?
Do you want the camera to fit in your pocket or handbag?
Do you want a camera for work or personal use?
Do you want GPS tagging to record where your photos were taken?
Do you know if you want a point and shoot camera or a DSLR?