GWK, a leader in South African agribusiness, has appointed Tribeca Public Relations as its PR agency partner. The agency is tasked with supporting GWK as it entrenches its business as a leading innovator and partner to farmers in one of the most challenging and intriguing sectors of the South African economy.
The appointment follows Tribeca's role in co-ordinating communications around GWK's rebranding and repositioning at the end of 2015, including the announcement of its 2015 financial results, and the launch of GWK's stop-frame animation advertisement. Tribeca also assisted in telling the story about the launch of GWK Farm Foods, a subsidiary of GWK responsible for the Nature's Farms range of consumer food products currently available nationally in Pick n Pay.
"Tribeca is excited to partner with GWK as the agri-business affirms its position as a proudly South African company that builds and supports one of the country's most vital sectors: the farmers who grow the food that feeds our country," says Cian Mac Eochaidh, co-owner of Tribeca Public Relations.