…includes a variety of activities such as context building, which is about setting the foundation for direct impact with your target audience. The foundation can consist of the right reputation, understanding the dynamics which condition the decision-making process, or even finding a political anchor for an effective Public Relations campaign.
Equally, finding the right targets and channels need to be identified for your messages, as often a plethora of interests are at work which influence the final outcome. Timing can be just as important as talking to the right decision-maker as the relevance of a message is dependent on the right context. Indeed, the name of T&P is a tribute to how important to find the right time and place with the right audience for your messages.
…requires the right network which we can provide with our team of senior associates as we have deeply embedded networks across Europe and internationally. Beyond our areas of specialisation, where our networks are more established, we have an excellent understanding of building or expanding networks. So, whether we involve Commission officials, Members of the European Parliament, or Members of Ministerial Cabinets, our approach to integrity and transparency remains constant and facilitates this as we regard long-term trust as the real value in networks.
…is a key element to understand how strategies and relevant tactics need to be adapted. As communications are based on human interaction, dynamics can be characterised as biological. Therefore, anticipating the dynamics in the implementation of strategies is one thing, but knowing where to look for feedback and to be able to evaluate the indicators is just as important. Results are not always evident, especially in the communications world, but with extensive experience in the implementation of communication strategies that T&P gathers, we know where to look and who to ask.