Great Yarmouth has been named as one of five 'Future Places' in England, and a postcard image showing various local scenes is promoting the town as a great place to live, work, visit and invest.
Using the mainstay of saucy seaside culture the multiple images show various sides of the resort all bathed in glorious sunshine and fit to be sent as a postcard home.
The initiative is run by the Royal Institute of British Architects, Chartered Institute of Housing, Local Government Association and the Royal Town Planning Institute and could help draw down funding for homes.
Sheila Oxtoby, the council's chief executive, said: "This is exciting national recognition for our approach, our ambitious vision, our partnership working and our varied work programme to support success in the borough.
The Future Places are Bradford, Greater Exeter, Great Yarmouth, Gateshead and North Northamptonshire.