CSX | HOW TOMORROW VOTES
CSX is a freight rail company committed to moving tomorrow. Every 4 years, registered U.S. voters are called upon to cast a vote for the presidential candidate of their choice. But what about the upcoming generation of voters who don't have a voice yet but will inherit the outcome of this year's decisions? What about our tomorrow? Is there a way to give this vocal — but largely ignored — demographic a megaphone during this election year? Could we not only give them a voice, but also a vote?
Two online videos drove teens and adults to their own unique online experience: one where teens could voice their questions and cast their ballot, and the other to give engaged citizens a peek behind the curtain at what issues teens care about the most, heading into this election. This rest is, well, history.
Case study video
"Platform"
"Voice"
If you could ask a candidate one question, what would it be? HowTomorrowVotes.com is where teens could not only hurl questions to the candidates, but also cast their vote for the next President of the United States.