Run an annual report for revenue and products and service. Check your growth compared to last few years. Get product sales & service reports by day, week or month. Export into excel and know the place where you are lacking.
How you know where your target audience are, refer your previous data and understand. Run a report by country, state and city with the time slaps. Concentrate more from where you got more business.
Pick a best performer and find out who holds your company and has gained you much reputation and money. Reward your staff and encourage them to serve you better to keep growing.
Who comes to your website and where did they come from? This helps your marketing team to find the right medium to invest and make sure to bring customers through your web pages.