The Kellogg Co. is adding a little honey to Corn Flakes to cement its popularity among Hispanic consumers as well as the over-55 crowd.
Corn Flakes with a Touch of Honey, which has adds 100 percent natural honey to the 100-year old cereal, is hitting shelves this month.
The launch will be supported by an ad campaign created by Kellogg's lead agency Leo Burnett.
While the packaging of the new flavor evokes the familiar original Corn Flakes brand, the line "With a Touch of Honey" is printed in both English and Spanish.
Kellogg hasn't put any significant marketing dollars behind the brand since 2004 when it spent $25 million on media behind Kellogg's Corn Flakes, per The Nielsen Company.