Advanced driver assistance system abbreviated as ADAS is a system that facilitates the driver while driving process and warns him/her if it detects any risk from the surrounding objects thereby, ensuring safety from the accidents. Deployment of this system in the vehicles for ensuring safety and enhancing comfort of the driver has driven the overall market for ADAS. Various features provided by ADAS includes adaptive cruise control, blind spot detection, drowsiness monitor, parking assistance, land departure warning, night vision and tire pressure monitoring.
Laws pertaining to vehicle safety, rising demand for luxury cars and change in preference of the buyers are some major factors propelling the growth of ADAS market. Also, the increasing awareness and safety concerns of customers along with the comfort while driving are factors bolstering the market demand. Over the recent years, the automotive industry is noticing the change in developments not only limited to the improvement in engine and design but also vehicle, pedestrian and passenger's safety. Additionally, vehicle safety regulations and enhanced socio-economic conditions have led to an upsurge in the demand for luxury cars, further. Whereas, inflation, high cost for installing ADAS and the complexity in testing system are the factors hampering the growth of ADAS market, globally. Also, with the increased electronic content and integration, rise in number of automatic cars (driverless) and deployment of ADAS in economical cars are the trends prevailing in the ADAS market.
The ADAS is segmented by type and geography. The type segment is classified into system type and sensor type. Further, the system type is sub-segmented into adaptive front lighting system, tire pressure monitoring systems, blind spot detection system, drowsiness monitor system, adaptive cruise control, lane departure warning system, park assistance and others. Also, on the basis of sensor type the market is sub-segmented by image sensor, ultrasonic sensor, radar sensor, infrared (IR) sensor, LASER sensor and LiDAR sensor. Geographically, the market is analyzed into North America, Asia Pacific, Latin America, Europe and Middle East and Africa. Radar sensor is anticipated to lead the ADAS market attributed by the benefits offered by them in several vehicle applications. These sensors are used in emergency braking systems, adaptive cruise control, collision avoidance systems and others. The mentioned technologies are noticing high growth, resulting in boosting the demand for ADAS.
Europe and North America have huge potential for ADAS market attributed to the mandatory implementation of certain features in vehicles by regulatory agencies and stringent safety regulations. The government has mandated the implementation of certain features of ADAS as a default offering by the manufacturers of automobiles to ensure safety of the driver, vehicle, passenger and pedestrian. For instance, the government of North America and Europe has mandated the installation of tire pressure monitoring systems for all passenger cars. Also, New Car Assessment Program by U.S. government has mandated the installation of lane departure warning systems and emergency braking in passenger cars to ensure a five rating. The demand for ADAS is expected to rise in the Asia-Pacific region owing to the technological advancements in automobile industries for instance; Japan, India and China are investigating the advantages for installing tire pressure monitoring technology.
Continental AG, Robert Bosch GmbH, Valeo S.A., Infineon Technologies AG, Delphi Automotive PLC, Autoliv Inc., Mobileye N.V., Denso Corporation, Wabco Holdings Inc., Magna International Inc., General Motors, BMG AG, Ford Motors Co. and Audi AG are some of the key players in ADAS market.