Laimon Fresh
Singing Cans
If you look at the Laimon Fresh can from above, you will see a smiley face. This observation sparked a campaign idea for Laimon Fresh, a fizzy drink brand. The guys from Contrapunto agency decided that simply animating the cans wouldn't be enough; they wanted them to sing in different ways, too. The sound was based on a famous Russian song "Here it is, our summer", while the lyrics were written by the agency in different genres: rave, rap and pop
Play this madness
While developing the videos, we paid special attention to perfecting the appearance of the cans. The most difficult part was to make characters dance, as they didn't have legs or arms. As a result, different characters were born: rappers hanging out by a car, ravers on a supermarket belt, and pop artists on a hot beach
Ilia Buzinov
Katya Mikheeva
Artem Kovyazin
Alexander Sanakoev
Dmitry Gusev
What Is Motion Design School?
Learning something new can be so inspiring and give you the feeling you are capable of anything. But at the same time, it may be frustrating because of all the questions you run into if there's no one to lead you. Together with MDS we've made a story about the struggles a beginner faces when diving into the motion industry