Consumers in Germany are becoming increasingly concerned about air pollution and its effect on their health and wellbeing. In 2018, as allergies continued to be a major issue for many, products to help alleviate symptoms or even eliminate the cause remained in strong demand.
Weather patterns in Germany are gradually changing. In recent years, summer temperatures have reached a record high, while in 2018 the spring also saw comparably high temperatures.
Despite generally growing interest in air treatment products and air conditioners in particular, many German consumers still remain hesitant about buying these appliances. Air conditioners are not only a fairly heavy investment, but most consumers also do not have the technical knowledge to identify the type they need or install it.
Thanks to a strong presence in air purifiers, humidifiers and room air conditioners in particular, De'Longhi maintained its leading position in air treatment products in 2018 and managed to further grow its volume share. The company benefits from a high level of consumer acceptance and trust due to the good quality of its products, which offer a variety of functions and features and are very energy-efficient.
Generally speaking, air treatment products is highly fragmented in terms of products and brands. In particular, cooling fans come in various shapes, formats and designs at a wide range of unit prices.
The new Dyson Pure Cool is a combination air treatment appliance which works as both an air purifier and a cooling fan. It has a diffuser mode which lets out air from the back of the device, without creating a strong draft.
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Germany with research from Euromonitor's team of in-country analysts.
If you're in the Air Treatment Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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