Book Review – Hey Whipple, Squeeze This
By Ed Tankersley | 3 June 2009 | 1
by Luke Sullivan When I was an ad agency creative director, I would get resumes every day from optimistic college graduates with career objectives like "Secure a position that allows me to exercise my creativity." Hmmm. Look, I'm smart, but I'm not psychic. What are you? Writer? Art director? Origami master? What's worse, they did't…
Book Review – The Tipping Point
By Ed Tankersley | 18 May 2009 | 0
by Malcolm Gladwell This is more than just a marketing book, it's social science at its literate best. Gladwell's background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You're likely…
Book Review – Who Moved My Cheese?
By Ed Tankersley | 18 April 2009 | 0
By Dr. Spencer Johnson I am constantly surprised and in no small measure disappointed to see Who Moved My Cheese? on the desk of some very smart people. Wanna save $19.95? Here's the book in three sentences: Two mice live in a maze and eat cheese. One day the cheese is gone. One mouse panics…