RECONSIDER is the result of our commitment to a better planet. The aim of this project is to contribute to a more sustainable production thanks to a more conscious use of materials and resources.
Let's r[eco]nsider the future of our planet: join the use of recycled materials.
Thanks to innovative techniques, we have reduced water consumption by more than half when treating fibers.
The use of organic cotton and recycled polyester helps us to make more responsible garments.
Thanks to our H20 program, we significantly reduce water consumption in production. It is an innovative technology that resorts to the use of ozone and laser treatments to achieve the finishing of jeans.
Our proposal to treat denim, the H20 program, manages to save more than 90% of water with ozone washing and more than 50% with laser.
This season we have produced more than 2,300,000 garments with more sustainable fibers. Thus, we optimize the use of resources and raw materials, cultivating in a sustainable manner and giving a second life to the fibers used.