Their romance was thought to be driving a wedge between partnerships behind the scenes.
But as soon as Strictly Come Dancing concluded, Ashley Roberts and Giovanni Pernice seemingly refused to hide their tryst any longer.
The rumoured couple, who ultimately lost out to Stacey Dooley in the Strictly final, were reportedly 'snogging and touching' in front of their co-stars at the wrap party on Saturday night, after weeks of secrecy.
A source told The Sun: 'They felt they had to keep things quiet during the show but threw caution to the wind at the party.
Both competitors have previously insisted that they were 'strictly single', denying that they were 'dating' when she once let slip that they had been out for drinks.
She said she was 'focussed on her dancing', but ultimately one-time favourite Ashley and her professional partner Pasha Kovalev lost out on the Glitterball Trophy on Saturday.
So did Giovanni and his celebrity partner Faye Tozer who, despite achieving three perfect scores, were beaten by firecracker Stacey Dooley.
It's been claimed that the connection between Ashley and Giovanni was making rehearsals frustrating for Pasha this week because he felt like the former Pussycat Doll was 'distracted'.
Relations were said to be 'incredibly volatile' for the competitors with plenty of 'sniping' going on behind the scenes.
Though now the show is over, perhaps their romance can finally flourish.