Follow us on Twitter and Facebook or Contact Us
MNA Staff
MNA Board of Directors
MNA Institute
MNI Donors
Community Leadership Program
Sessions & Speakers
Ad Design Contest
Newspaper Advertising Placement Service
Statewide Advertising Networks
Download This Week's Network Ads
Download MDAN/MCAN Promotional Ads
MN Newspaper Directory
Scarborough Readership Survey
Better Newspaper Contest
Readership House Ads
Newspaper Facts
Advertising Resources
State Newspaper Associations
User Guides & Information
House Ads & Promos
MNA Member Bulletin
Public Notice Resources
Ad Alerts
Advertising Documents
Sales Training Document Repository
Press ID Cards
Slimp: Finding the truth
By dan@mna.org on February 2, 2017 in Latest News, Slimp
It seems to be on a lot of minds
By: Kevin Slimp
The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I'm not sure if it was the upcoming solar eclipse predicted by some to mark the end of the world, the death of Superman in "Batman vs. Superman: Dawn of Justice" late in the year or, more likely, response to the U.S. presidential election. Whatever the cause, readers had a lot to say and most wanted me to join them in saying it.
The most common request was to write something about fake news.
"You should write something we can include in our newspapers," wrote one publisher.
"Please, please let people know that newspapers are real," wrote another.
One ad manager said, "You've got to do this. We have to let readers and advertisers know we provide needed resources to our communities."
I thought about it. I found interviews of a couple of folks who made fortunes creating fake news sites in 2016. I even went so far as looking into the possibility of creating my own fake news site, just to get firsthand knowledge for a story.
What I learned was it's really not very hard to make a few thousand dollars with one of these sites. It's trickier, now that Facebook and Google are threatening to tighten down on providing advertising for them, but it is still possible.
I finally decided it just wasn't worth the effort. Everyone should know by now there are fake news sites out there, and anyone who doesn't probably isn't going to believe anything I might write about the subject anyway.
What's been more interesting to me lately is all the news about big newspapers ramping up their staffs.
"Big Newspapers Are Booming: 'Washington Post' To Add 60 Newsroom Jobs" is a current headline on NPR.com.
It's not limited to the United States. "Why India's newspaper business is booming" is the headline in a 2016 column in The Economist.
You know what I think? I think most people don't understand our business.
I sound like a broken record when I write that most newspapers I visit, and I probably visit more than anyone you know, are doing just fine. I've been at papers, like one I visited in Florida recently, looking for five editors to fill staff vacancies while I was on-site. I receive messages daily from editors and publishers looking for writers, editors, salespeople, designers and others for their operations.
Just this week I helped a weekly in Tennessee and a daily in South Carolina fill staff openings.
Like most businesses and most years, we have newspapers doing well and others doing not so well, so I might not be as quick as NPR to write newspapers are booming.
It pains me to watch some big newspaper groups who aren't doing well at all. I also know there are plenty of small papers out there having rough years. The truth, as I see it, is most papers are doing well, especially community papers. Some big papers I visit are doing well, but most aren't.
Election season is always tough on advertising, except political ads. When I owned a newspaper a few years ago, we would grit our teeth in the months leading up to an election, knowing advertising would increase once a president was selected, no matter who it was.
Even my consulting business feels the pressures of elections season. My phone didn't ring a lot in October and November. I knew not to worry. I've been at this too long. In the first week of January I received requests on one day from six different newspapers, asking when I could make a visit.
I try not to get on my soapbox too often these days. Call it a New Years resolution if you will, but I'm trying to look past my own initial observations and see what is really happening in our business.
Here's what I see so far in 2017:
– Just like other years, my email and voicemail are filled with messages from newspapers and groups asking me to make a visit. Apparently our industry hasn't gone anywhere.
– I'm hearing from newspapers, both small and large, who are updating their operations as they begin this new year.
– Attendance at my online events is very promising. Hundreds of newspaper folks attend online training events each month.
I hope NPR is right. I hope big papers are booming, and I hope that translates to small papers booming. The truth, however, is probably somewhere between "Newspapers are booming" and "Newspapers are dead."
As I consider the hundreds of newspapers I worked with in 2016 and the thousands of emails I received from readers, it seems like newspapers are doing just fine overall.
There are even some out there who believe reaction to fake news that permeated social media in 2016 might bring more readers into our fold. I've certainly heard from several friends who have subscribed to their local papers in the past few weeks.
In twelve months, we will know. Until then, take a breath. Everything looks OK from my vantage point.
Kevin Slimp is CEO of newspaperacademy.com and director of The Newspaper Institute. Contact Kevin at kevin@newspaperacademy.com.
Reporter wanted
Meet them where they are
Newspaper layout person
2020 MNA Convention and Trade Show
About the Minnesota Newspaper Association
MNA is the voluntary trade association of all general-interest newspapers in the State of Minnesota, acting on behalf of the newspaper press of the state, representing its members in the legislature and in court, managing local/regional/national newspaper advertising placement, operating a press release service, and working to enhance the quality of the state's newspapers.
Newseum hailed free press, but got beaten by free museums https://t.co/rLUxMxu5C6
- Friday Dec 27 - 8:09pm
Checkout this story https://t.co/6QfmHMR9Ji via @Poynter
- Thursday Dec 26 - 3:05pm
REGISTRATION NOW OPEN! 2020 Minnesota Newspaper Association 153rd Annual Convention January 30-31, 2020 https://t.co/9hd2QPSc8a
RT @kimvhyatt: From @MN_Newspapers: @clouFlynn and I are nominated for best use of multimedia with our work on @WhoKilledTommyB podcast. I'…
- Tuesday Dec 10 - 9:14pm
Follow MNA on Twitter
Minnesota Newspaper Association
10 South Fifth Street, Suite 1105
info@mna.org
Icons via Fugue.