Under Armour has created a new subscription service for customers interested in receiving boxes of clothing tailored for their preferences.
When a customer chooses to sign up for the subscription box they submit their information regarding their gender, fitness goals, work, lifestyle, activities, style preferences and size. Upon acquiring the subscription box, every user has a week to decide what they wish to keep and what they wish to send back at no additional cost. What's more, they get a 20 percent discount if they keep everything that was sent. Each box comes with four to six items, including shoes.
Customers can select to receive the box every 30, 60, or 90 days.