Flight 088. The end of the A380. Color printing is key to enter MEX. The new world of electronic authorizations of travel. The delicate art and science of aircraft forecasting (and everybody gets it wrong). The real prices of aircrafts. Rolls-Royce is losing a ton of money. Toulouse, both a name and a city. Wings can't be red anymore. Alex flies to SFO, or at least tries to, gets humiliated on the way before experiencing a comedy of errors. Paul flies to SFO via the long route, navigating the bowels of DXB, not sure his luggage would ever follow. Process versus experience, comparing two fantastic airlines, Emirates and Cathay. Did Cathay steal the Lufthansa seats at SFO? Alex tries Aeromexico and flies over the cancelled new MEX. SFO gets an observation deck, only for Star Alliance, which might mean Etihad too soon. Air France and KLM need couple counseling. Paul gets mistaken for Jason Bourne.
It's the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it's sickly sweet—but to Mateschitz's surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a new name. He knows "Krating Daeng" won't sell, so he opts for the nearest English equivalent: Red Bull.Support this show by supporting our sponsors!Go to Lincoln.com/Wondery to learn more about the well-connected 2019 Lincoln MKC.Freshbooks - Get a free trial by going to freshbooks.com/BW and tell them you heard about them from Business Wars.ZipRecruiter - Work smarter, not harder. Go to ZipRecruiter.com/BW to try ZipRecruiter for free and find your next great hire.