Grey Juice Lab, a global aggregator of premium digital content, has signed an agreement with Cinepax to bring international content to its new OTT subscription Video-on-Demand service in Pakistan.
The new service, launched this September, allows Cinepax to offer movies, TV series', kids content and documentaries to a much larger audience via smaller screens.
The content distributed by Grey Juice Lab includes well-known kids franchises for several age groups, premium Turkish TV series', comedy sketches and extreme sports documentaries. It brings a substantial added value to the existing content offering.