BRAND INITIATIVE
HCL Concerts is dedicated to nurturing & promoting talent rooted in the glorious heritage of Indian classical performing arts.
HCL MUSIC
HCL Music is a collection of the finest & most diverse Indian classical music, comprising over 800 hours of soulful music, created and recorded by over 500 musicians.
HCL Digital ConcertS
HCL Digital Concerts is a unique platform aimed at identifying talented and aspiring musicians and providing them with an opportunity to showcase their talent.
The conservation and promotion of India's art and cultural heritage is very close to HCL's heart. To this end, HCL has been organizing HCL Concerts for 22 years now, dedicated to nurturing and promoting talent rooted in the glorious heritage of Indian classical performing arts.
Concerts under the umbrella of HCL Concerts are organized in Delhi NCR, Lucknow, Nagpur, Madurai, Bengaluru and Chennai in India, and New York and San Francisco in the US regularly throughout the year. Over the years, more than 600 artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts.
HCL Concerts also organizes numerous virtual concerts (live streamed online) regularly and has recently launched two new initiatives including, Baithak, a series of virtual performances showcasing the finest of Indian classical music and dance, and Soundscapes which brings maestros of independent music and genres such as Sufi, Folk and Indie-pop, to music lovers across the world.
Breakneck advances in technology are driving newer music consumption patterns, with an overwhelming majority of listeners today streaming their favourite music on their mobile phones. In keeping with these advances, HCL has launched HCL Music, an audio streaming mobile application that marries the power of digital distribution and access with the timeless traditions of Indian classical music.
HCL Music has one of the finest and most diverse Indian classical music collections, comprising over 800 hours of soulful music, created and recorded by over 500 musicians including the masters of yesteryears, globally recognized and awarded living legends, and the young maestros of today. To ensure limitless reach for the music and an uninterrupted experience for the listener, the app doesn't include any advertisements or subscriptions. It is available on both Apple App Store and Google Play Store.
Driven by the vision of identifying, nurturing and promoting the next generation maestros of Indian classical performing arts, HCL Digital Concerts is a unique platform aimed at identifying talented and aspiring musicians and providing them with an opportunity to showcase their talent through digital as well as physical music concerts.
HCL Digital Concerts will also support these artists in their journey to emerge as the next-generation of classical music performers as well as build their web presence, train them on the how best to leverage social media for content amplification, create audio and video portfolios, and help them reach a wider audience through popular press.