dc.identifier.citation Briguglio, Carmela. 2002. Preparing business graduates for the 21st century: Issues of language and culture in transnational education, in Lambertsson Bjork, E. (ed), 13th ENCoDE 2001 - Lifelong Learning in Business and Industry Conference, Jul 1 2001, pp. 75-90. Halden, Norway: Ostfold University College.
What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two majororientations: an instrumental/economic one, which argues that a university education should prepare graduates for the workforce; and a more liberal one, which posits that undergraduates need to be prepared to contribute more broadly to cultural and social development, including their own personal development.