MILWAUKEE (August 10, 2017) – The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson's iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.
The two globally renowned Milwaukee-based organizations made the announcement today at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.
"At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders," said Sean Cummings, Harley-Davidson Senior Vice President, Global Demand. "Our sponsorship with the Milwaukee Bucks not only unites two of the world's favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.
The patch will be visible in the Bucks mobile app, through Bucks social channels and on Bucks.com via in-game highlights and video features.
The Harley-Davidson jersey patch has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms.
Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch.