A family run business, owned by Father and Son duo Joe and Aeran Phillips, Tacklesmart have become well known within the fishing circles for their friendly approach and practical know-how. They have been trading for over 20 years; starting out in local markets around Swansea – from there they have grown to Wales' largest fishing superstore. They are proud to state that they have not altered in their aims to strive to give their customers the best tackle, at the best price. The first Tacklesmart store opened in 2007 in Swansea, since then the business has more than doubled in size! When Tacklesmart moved in to their present store in December 2009, they opened dedicated departments for Sea Game, Coarse and Carp Fishing, due to high demand from customers, creating an even easier shopping experience. Since then Tacklesmart have opened two other stores in Aberdare and Festival Park, Ebbw Vale. The successes of all of the Tacklesmart stores are down to the excellent and knowledgeable service every customer receives and their extremely competitive prices. Aeran and Joe would like to say a big THANK YOU to their customers who have followed them from the market stalls, and everyone that visits the stores. They are immensely proud of the fact that they now serve more fishermen in Wales than any other shop. They are always striving to improve for their customers – this year, for example, opening a large fly tying section purely due to the number of requests they received.