Business Growth for Entrepreneurs
Start Here: Introduction (9:12)
Program Overview (18:20)
Initial 0% Funding for Your Business (40:29)
Step 1: Authority & Leadership
Welcome to Authority & Leadership (22:40)
How to Control Your Mind (38:32)
Discover Your Greatness (25:44)
Crafting a Story that Sells (13:03)
Become So Good They Can't Ignore You (19:33)
Set Big Goals & Targets (13:55)
Eliminate Your Fears (11:16)
20 Foundations of Mindset (122:56)
How to Not Waste Time or Money (36:49)
The Ultimate Business Growth Blueprint (26:33)
Personal Branding 101 (14:08)
Build Personal Authority & Get Raving Fan Testimonials (106:58)
Summary & Next Steps (4:26)
Bonus: Recommended Book List
Step 2: Foundation & Message
Welcome to Foundation & Message (2:58)
Defining Your Business Model (29:18)
Positioning & Messaging for Your Business (102:15)
How to Put Your Best Foot Forward Online (61:07)
Defining Your Offer (11:46)
Determine Your Pricing (13:59)
Naming Your Business (3:34)
Building & Optimizing Your Website & Social Profiles (33:15)
Everything You Need to Know About Taking Payments (45:27)
Step 3: Leads
Welcome to Step 3: Leads (1:59)
Lead Generation & Pipeline Fundamentals (41:16)
Setting Up & Automating Your Basic Systems (Calendar, CRM, Proposal) (70:01)
Craft Your Core Message & Call to Action (25:20)
Lead Generation Methods that Crush it (18:32)
The Sales Tracker - Your New Best Friend
Linkedin Pro Finder (Rockstar Student Submission) (8:29)
Thumbtack - The Secret Weapon (10:51)
Instagram Outreach (Rockstar Student Submission) (7:19)
Linkedin (No-Cost) Lead Generation + SOP's (16:55)
Facebook & Instagram (No-Cost) Lead Generation + SOP's (9:58)
Email Lead Generation (B2B) (27:44)
Low-Cost Public Relations & Media Strategies (9:41)
Step 4: Sales
Welcome to Step 4: Sales! (5:10)
Overview: The Timeless Sales Sequence (52:38)
Rapport: How to Get in Perfect Alignment with Every Prospect (63:12)
Framing, Pitching & Presenting (85:03)
Closing: How to Get the Money in the Door (22:25)
Following Up Like a Pro (37:10)
Objections: How to Turn Any Objection into a Commitment (43:27)
BONUS: Recorded Sales Calls
Step 5: Structure, Scaling & Systems
Welcome to Step 5: Scaling, Systems & Structure (26:06)
How to Delegate Anything - How to Write an SOP (27:47)
Offloading Sales & Marketing (27:15)
How to Offload Your Fulfillment (18:42)
Management: How to Lead Your Team to Success (31:02)
Managing by Statistics: How Data Makes Your Decisions for You (29:10)
Suggested Software Toolkit (15:15)
Business, Accounting, Legal & Entity Structure (31:39)
Step 6: Wealth & Finance
Welcome to Step 6: Wealth & Finance (2:23)
Financial Independence & Ultimate Freedom (16:23)
Types of Income & The Goal (7:21)
How to Structure Your Bank Accounts (7:09)
How to Know What to Do and When (16:11)
Credit Basics (Coming Soon)
Investing 101 (12:47)
Welcome to Foundation & Message
Welcome to Step 2: Foundation & Messaging
By this point, you've begun building personal authority in the marketplace. It may be small, but continuing the daily disciplines outlined in Step 1: Leadership is going to help you immensely in anything you do in your business life
If you're trying to sell anything, your prospects will want to know if you have a track record and authority. From there, it's time to create the positioning and core message of your product / service
Just like Elon Musk has a track record in pioneering new technology and bold solutions for the marketplace in Paypal, Tesla and Space X… Richard Branson has a track record for travel… Warren Buffet has a track record for investing… anything that you recommend or "get behind" is going to need two things…
Clout (you get that by having a reputation – you get a reputation by adding tons of value so that people publicly applaud you for "great work")
Crystal clear messaging and positioning of your product / service so that people don't get confused as to what you offer or why they should care.
You can have a great reputation and personal authority - that will help you sell just about anything.. BUT if you're unclear with your positioning, messaging and calls to action (how you're trying to get your prospects to interact with you – book a call, opt in to an email capture, buy something, etc.) you will be missing out on tons of new business!
As I mentioned, each step of this program will build on the previous one. Now that we've got you building personal authority, let's get to work on positioning your product / service so that it becomes magnetic!