Bob Harrison manages the Alliance for a Healthier Generation Initiative. What really shocked me was the dramatic increase in childhood obesity in the US. Out of 3 US children born in 2000, 1 in 3 will develop Diabetes and this is an alarming figure.
The Alliance for a Healthier Generation was created to reverse this trend, to encourage schools to sell and serve healthier food and drinks and to emphasize more on physical education. Already certain producers and bottlers agreed I 2006 to support this initiative by sending healthier food and drinks to schools.
This Initiative is also supported by a TV program and other school initiatives that teach the kids a healthier lifestyle and to bring across the message that healthy food and sports are cool compared to spending all day on the sofa or ni front of the computer.