Typically, potential customers assume that Logo Design is a "throw-in" with their sign order, or they might think of the Logo Design as a floor mat for a new car...they might have a poorly conceived logo that was designed for them by a family friend, an on-line app, or some other cheap source of logo design. Our first task is to try to show the customer that their company logo is the driving force behind their business identity, branding, marketing and success!
They may need to become aware of the importance of such details as colors, lettering, font selections, spacing, graphics and symbols...as well as the psychological effect of each choice.
To further increase the customer's sense of getting their money's worth, they should also understand that not only are they getting a logo that will be sure to work well with the construction of a successful sign, but they are also getting floppy disks, camera-ready artwork, and other things that they can hold in their hands as they leave the sign shop.
So, when contemplating a new sign, be sure to take advantage of the design staff here at Lee Designs before you go somewhere else for that company logo...it will reap your business great rewards in the future!