Here are highlights from an article written to show 10 tips for developing your business without coming across like a used-car salesman.
Read the full article written by Mike Byrnes at RIABiz, an online advisor community.
Good points and #1 is the most important. I am in the assessment & training business, but I don't do sales training. Let me know what you do and maybe there is a connection. I do have a sales assessment used by several major corporations.
Great tips! I especially like # 5, Don't be all things to all people. I teach my coaches that a 'no' is worth everything, especially in the saving of time spent trying to solve everyone's challenges. I ask to meet with a business decision maker with the agenda of finding out if there is a fit between us that will increase business for both. I have often decided after thirty minutes, there is no fit. I thank them for their time. Other times there is synergy. I ask, "Is this worth meeting again?" If yes, they feel the same way. If not, again I've saved time. That leads to the possibility of developing and furthering the relationship which is # 6.
Simple and to the point. Thank you.