Hollinden Marketers and Strategists. Professional Services Marketing.
No one makes it to the finish line alone. Your firm needs the right team.
Hollinden works with professional service firms seeking sustainable marketing results. Together, we identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams. We're passionate about helping you reach your vision, even when that path means making tough strategic decisions.
Do you know the elements of brand development?
A brand establishes the identity of your organization. It is the emotional and psychological relationship your firm has with clients, community, internal, and external stakeholders. A firm's brand is the culmination of the organization's people, quality, facilities, services, communications, as well as the mental and emotional interpretation of all experiences, both internal and external.
We can help determine if you are ready for the future or in desperate need of an overhaul.
Branding. It's not who you know, it's who knows you.
Branding is not only about your values and personality, it is about establishing a position in the mind of the consumer. Standards, narratives, position, and identity are all necessary in communicating your unique value in the market.
Strategy is the difference between knowing and guessing.
The most effective strategies are derived from a deep understanding of the market and customer needs. Hollinden will help you develop your marketing plan and position you to take advantage of strategic opportunities.
Digital Marketing is the most cost effective way to promote your brand.
Digital marketing is an umbrella term for all online marketing efforts. Firms use digital channels like Google search, social media, and email to attract and connect with current and prospective clients. Let us help you find a cost effective way to generate new business leads.
Last month, our newsletter article presented strategies to help you and your team get the most from brainstorming. We presented ideas from avoiding jumping to quick solutions to viewing the problem from different angles. Today, I'd like to expand on the challenge of brainstorming in professional service firms by focusing on the conative.
Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you went with what you learned or thought was expected, and ignored your instincts, did it work? What happens when you trusted your instincts?