The power of marketing automation — anywhere.
Marketing automation is a powerful engine for driving, tracking, and optimizing engagements across the entire customer lifecycle. And using it to cultivate new customers and keeping existing ones is a team effort. Sales, marketing, and customer service all have a role to play.
All of these teams have a rich universe of web-based technologies that support their day-to-day efforts — everything from content management systems, to sales force automation, to social media apps. Act-On Anywhere™ seamlessly integrates with all of these technologies so that no matter where you're working, you'll have the power of Act-On at your fingertips.
Act-On Anywhere gives you access to content, functionality, and engagement data as you browse sites or use the cloud-based applications that are part of your day-to-day workflow. With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions.
As you work in your favorite content publishing tools like WordPress, Drupal, or Joomla, you'll still have quick access to images, links, and forms stored in Act-On. Use any web-based CMS to embed calls-to-action in a website page using images, landing pages and forms from the Act-On media library.
Use the same content assist functionality on any web-based social publishing platform. Whether you're publishing directly on Twitter, or using an aggregator like Hootsuite, you'll be able to pull multimedia and links from the Act-On media library directly into a post or comment.
Access Act-On's powerful SEO functionality right from the web browser to optimize content while creating it. You can run SEO audits on any web page, on the fly, and get immediate access to action-oriented SEO reports.
Sales people work within their CRM, and they don't need another login to remember. Pair Act-On Anywhere with any web-based CRM to get an immediate view of a contact's full engagement timeline, including website visits, emails opened, webinars attended, and assets downloaded. Act-On Anywhere provides the intelligence sales needs to convert the contact into a customer.
Prospecting on LinkedIn or on another website? Get an engagement timeline for any contact you find online. Act-On Anywhere searches for email addresses on the pages you browse, and pulls up an activity history showing any prior interaction they might have already had with your business. You'll see everything from web page visits to email opens, and get a more complete picture of that prospect.
Using Gmail for day-to-day sales communications? Optimize interactions on Gmail by using Act-On's pre-built email templates within the mail app. You can also opt-in your communications for tracking, and get alerted when a prospect interacts with your email.
Ready to learn more about how Act-On can power-up your marketing programs?