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Your First Period
Living with Periods
Sexuality and pregnancy
Pre-menopause
Daily intimate care
We all go about doing things everyday out of habit and accepting things as they are without being aware if they are REAL or NOT. There are the sanitary pad ads with girls wearing white, laughing and dancing, skipping around with joy - but, have you ever wondered how realistic these behaviours are when women are having their period?
The hardest thing about blind spots is that we don't even realize that we have them…until someone points them out for us. So, how ARE "blind spots" on these ads impacting us?
The 'Let's Get Real' campaign triggers women to rethink what is depicted as "realities" in sanitary pad ads as well as their period experiences and to start the conversation on the topic to dispel myths of it being a taboo subject.
Every woman has a tale to tell about her period experience, and it can be very different from how it's portrayed. In fact, nine out of 10 respondents feel that most sanitary pad ads are missing the mark. But if the ads aren't realistic, then what is?
says they "feel lethargic and don't want to move at all"
says "no" to wearing white during period
claim they would feel "mortified or at least feel self-conscious when they get stains during the day"
of the respondents would rather be alone or only prefer the company of close friends during this time
choose to do light activities like yoga or skip any form of exercise completely
women report disturbed sleep caused by period discomforts
The science behind exercising better on your period
Talking to your daughter about periods – is it time for a rethink?
Giving periods a place in pop culture
a brand of Essity
Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at www.essity.com.