US department store Macy's has launched its new Parisian-inspired fashion brand, Maison Jules, by introducing a limited edition bike in collaboration with Martone Cycling Company. The collaboration has resulted in the creation of a custom "Maison Jules x Martone" bike. Beginning August 1, 151 bikes will be displayed alongside the collection in Macy's top doors carrying the line.
The bike line is offered in coral shade; a key color found within the Maison Jules fall line. Each of these 151 "Maison Jules x Martone" bikes will be given away to lucky customers who win a storewide sweepstakes.
The fashion brand will be available in Macy's Impulse departments and will feature a selection of tops, sweaters, dresses, and pants. Ranging from $17.50 - $119, Maison Jules will bring French flair to fashion customers across the USA.