Ice Cube Partners With Triller Prior to Fourth Season of Big3 Basketball League
The Big3 basketball league has gotten bigger with the latest deal that officials have signed with the same company that had recently signed to partner with the Verzuz battle series.
Triller, the globally popular AI-powered social media experience, has recently announced that its latest partnership is with O'Shea Jackson, better known as NWA founding member and Hollywood executive, Ice Cube's basketball league, Big3.
"BIG3 is back and bigger than ever for its fourth season. The Triller platform has massive reach, especially with our younger audiences and BIG3 is the perfect combination of sports and entertainment for that demographic. It made perfect sense to bring Triller on as an exclusive partner for this year and we can't wait to give fans something they've never seen before," said BIG3 co-founders, Ice Cube and Jeff Kwatinetz in a written statement.
The social media platform has become an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3. With this news, Triller has also announced it will join CBS Sports as the official media partner for BIG3's upcoming fourth season. Triller Live will air 30 hours of exclusive live games for free starting with the June 14 BIG3 SuperDraft. It will then start airing the fourth season, which is scheduled to tip-off on July 10 in Las Vegas. The addition of BIG3 advances Triller LIVE's sports programming in the streaming space, following the highly successful launch of Triller Fight Club earlier this year. The deal will also include the BIG3's very first All-Star game with musical acts following the end of the BIG3 season to be aired across all Triller platforms.
"There's nothing as fun and fast in sports as BIG3 basketball, and once you watch one game, you'll be hooked," said Triller co-owner Ryan Kavanaugh. "We are excited to partner with Ice Cube and the BIG3 organization to bring this exciting and growing sport to Triller audiences around the world."
For more information on the BIG3 league and season, please visit https://big3.com. Triller LIVE can be accessed at www.triller.co/live.
Tags: BIG3, Ice Cube, Triller
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He's this guy from the Bronx who when I first REALLY met him, he was working with my girl Michelle Murray at this Video company called "Classic Concepts". He came down Howard University between 1989 and1991. Mark Pitts said "Kamal, this is my man Ced". From that point on all I remember was that he kept talking and was a little hyped because by this point they were THE video makers at the time and he had his little tight Classic Concept jacket on lol. I never liked the jacket anyway, so I left the conversation lol.
Fast forward through the 90's, whether it was the music industry, events that I did and he attended or vice versa, or events, parties, functions that I saw him at, he and I have become good friends. We ran in the same circles. He's never at a loss for words, not one – EVER. Always has something comical to say. Genuinely a good brother!
In more recent years, he has established a good internet presence, he's a talented marketer, a good connector of people, and still creates social concepts and events to keep the people engaged. Let's not forget, he is still never at a loss for words, not one – EVER lol!
Kamal K. HarrisPresident & FounderDivision 1 Marketing LLCBaltimore, MD
Big Ced is an influencer who always has something that needs to be said about like-minded folk. This compassionate, helpful individual is the industry's best friend as he co-signs our projects, giving us additional platforms for exposure
Cynthia HornerOwner/Editor-in-ChiefCinnamon CHIPS PR/Hip Hop WeeklyNew York, NY
He got jokes. He is Hip Hop. He has a vision. An ageless part of this culture. His name is part of Hip Hop history and future.
Ovington PropheteCEOThe Candy Store Marketing Group (CSMG) New York, NY
Big Ced is an industry trailblazer, one of the first to capture the Who's Who of the entertainment industry before the dawn of social media.
Tomika AndersonContent Creator, Branding Strategist, Editor and ProducerWashington, D.C.
A forward thinker, an early adopter!
Danyel SmithcofounderHRDCVR New York, NY
Big Ced, A man who lives and loves music! A man who is dedicated to introducing to some and presenting to others the talents of artist, producers, and musicians. A man who works hard at networking, and building relationships with music industry professionals, both cooperate and creative. Someone who enjoys offering his gifts and talents for the love of music. Who is Big Ced?. it's simple. One of the most highly respected men in the industry that I call Friend.
Stix BonesMusician/ProducerNew York City
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