The KLUB is a cycling community and loyalty program, for the road biker, to the mountain biker, the city commuter, pro team fan and everyone else in-between. We are passionate people, with a collective desire to discover new places around the world, share amazing rides and have new experiences with friends old and new. With exclusive offers and rewards not available to anyone else, anywhere else. We are the KLUB and we live and breathe cycling.
It's all based around K points, that can be earned and used in so many ways.
When you join KLUB, we invite you to connect your Strava account. From that moment on, whenever you log a ride with Strava, you'll earn K points.
Join an event that's attached to KLUB and you will gain K points.
Why? The more K points you earn, the better the rewards. Our membership program consists of 4 tiers (basic member, bronze, silver and gold) and each tier offers its own rewards. The more K points you collect, the higher you will climb up the tier system and the better rewards you will be eligible for. Rewards come in so many forms, like receiving seasonal KLUB gifts, having special access to secret sales, exclusive discounts, free shipping, invitations to special events, competitions to win dream tickets and nutritional/training advice.
Whenever you purchase product from KATUSHA or another partner of KLUB, you will gain K points.