eCommerce is the buying and selling of products online, so naturally an eCommerce website is going to be on where you are able to do just that.
Some really popular examples of eCommerce websites are www.Wal-Mart.com or www.Verizon.com, we have more complicated online stores like www.eBay.com or www.Amazon.com which are considered marketplaces.
What's the difference between a marketplace and a store?
Traditionally a marketplace allows members non associated with the store to create their own store to sell items whereas a stores traditionally displays items for purchase solely from the store owner.
So you want to build an eCommerce website?
What is the quickest and easiest way to get started?
Download and install an eCommerce content management platform first!
After you've install your platform, traditionally you install a theme for your new website. At this point, it's safe to start uploading your products into your store. Once you have all your products' images, description, pricing and whatever other details are necessary for your customer to know it's time to setup your payment gateway system, and wha la! You're on your way to making sales.
Ah Ha! So alas you have come to the most important part of your eCommerce life. Making money AKA sales! There are many ways to start making your first sale, and thank to the 21 century, we are more digital than ever. You can get people's attention easier than ever in history, and all for FREE, if you take advantage of social media platforms like Twitter, Facebook, and Instagram you can directly connect to your target audience. Oh wait, you probably haven't determined your target audience yet! Well that is the first step you do before marketing.
Let's go over very quickly all that a target audience is, and how demographics will help determine that. Your target audience is a specific audience that buys your product(s) and / or service(s). The better you can determine your target audience, the easier you can find, the faster you can convert, the sooner you'll be RICH!!!!! Demographics such as age, location, hobbies, are characteristics you can use in order to narrow down your audience and aim better at prospects.