Chris personally handles his twitter and his Instagram. But, with the Facebook page, it's a group of editors.
Social media is the biggest tool drivers and track can use. With a couple clicks you could potentially reach an audience bigger than a sold out crowd at the dirt track. At the same time, it's free.
If I'm not winning races at the same level as Scott Bloomquist or Jimmy Owens I gotta have that extra boost.
Note: Since this interview Chris Ferguson has announced that he will hit the national tour in 2018. The North Carolina driver is set to the join the World of Outlaws Craftsman Late Model Series.
Any regular user of social media has them, myself included. Most of the time, it's the same people over and over. Little gnats that just buzz around your mentions. To the younger crowd, seeing this behavior is normal. It's expected, but there's also a lot of ways to handle them.
How do you handle the trolls? Do you ignore them? Do you block them? Do you troll them back?
Kenny Wallace has an interesting take on this. Paraphrasing he says, "when people do that, it's because they're upset with their own life." So, Kenny Wallace just responds to trolls by telling them him he loves them.
There are points where I don't even read the Racing News comments, for days. That's the level I go to ignore it. That's silly though because most comments are positive or questionary.
But, it's that hatful comment, that 1 in 20 comment that grabs your undivided attention. I try not to but sometimes I slip into defensive, attack mode and press the 'nuke em' button on the keyboard.
I try my best to just ignore them and I give that advance to anybody who's trying to represent companies.
It's so hard to ignore them. So hard.
In February, Chris Ferguson will hit the road for the World of Outlaws Late Model Series tour. The first event will be hosted at Screven Motor Speedway on February 9th.