Design Analysis: HER or Husk Equity Resources is a brand that serves as a vehicle for strategic investments in the following sectors: Energy, Real Estate, Logistics, and Commodities Trading. With a tagline that says "Africa's Trading Superway", HER is all set to dominate the investment market and wanted an iconic logo that was simple and powerful.
After having expired some abstract design ideas, we decided that we should go for the simplest icon that directly communicated the brand's aspiration and for that we chose the map of Africa with an arrow piercing to the heart of Africa – in an abstract way. We used the color of the Nigerian Flag and finished off the logo with an elegant and modern font choice.
The end result is a very familiar looking logo that communicates the client's brand message in a simple and direct way.