Your brand defines your company, it tells people who you want to be, who you are and how you want to be perceived. When Branding your company, you want to stand out, nowadays people like you and me are fighting for our customer's attention. That's why Dallas Graphics wants to give you a competitive edge by making your brand unique and well oriented when someone sees your company's logo they know what you stand for. Branding not only includes a logo but it also includes the fonts, colors, and patterns you use; it's the difference between Target and Walmart.
Here are some questions you may want to ask yourself when trying to create your brand.
What are the benefits or features of your products or services?
What do your customers and prospects currently for your company?
What do you want people to think about when they see your company?