BriefSocial MediaFacebook
ROI On Facebook Inc. (FB) Ad-Campaigns Rose Up By 3 times In Q3,2013! Conversion Volume Up By 2.85 Times [INFOGRAPHIC]
By Varun Nayak
BriefAbhradeep Ghosh - January 13, 2021 0
WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!
The Facebook-owned instant messaging platform's decision to update their privacy and terms of service brought about a...
Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!
The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...
In its recent move to safeguard national security, the United States' Trump Administration has decided to go...
Continuous innovation in advertisement section by Facebook Inc. (NASDAQ:FB) has resulted in terrific growth of ad performances Q-O-Q. Facebook is steadily optimizing its ad units and launching new ad-targeting products, as most of advertiser are narrowing down their target audience and looking for users who find ad engaging. Facebook has done well in responding to sophisticated demands of advertisers and is still striving hard to bring in changes to keep the trust of advertisers for long-term association.
Global social marketing platform Kenshoo Social compared performance of its Facebook advertising clients in the Q3, 2013 with the Q2 in an infographic; Couple of interesting facts and stats observed were:
Number of Ad impressions rose by 13% across various ad campaigns launched by online brands.
Cost per Click (CPC) fell by 9% and Click volume was up 14.4%.
Converting a customer who browses your site to a paying customer; known as conversion rate was up by 2.36 times. Overall Conversion Volume rose 2.85 times.
Revenue rose by 2.16 times and ROI was up by 3.04 times.
Revenue per click rose by 1.76 times when compared to previous Quarter.
Facebook is continuously bringing in new features to attract advertiser and drive wider reach for their ad campaigns. Introduction of location-based ad campaign, Introduction of FBX, improved analytics report, has resulted in better insights of investment performance for advertisers. Even Advertisers are getting well accustomed to Facebook advertising methods and implementing strategies to drive their direct response goals.
Kenshoo
Previous articleFacebook Inc. (FB) Advertisement ROI: Rich Media Content Holds The Key Not Heavy Investment ! [REPORT]
Next articleJawbone Up Fitness Rubber Band Review
AurangzebNiazi October 21, 2013 At 10:59 AM
Face book earning results october 30
to me sky is limit
Battle Lines Are Drawn: Qualcomm's Latest Acquisition to Challenge Apple, Intel
The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...
In-Depth: Dprime
Will 'TikTok By Microsoft' Be A Winner?
Jayesh Sharma - August 13, 2020 0
For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...
Facebook Subscription Model: Looking Beyond Ad Dollars?
DI Prime Jayesh Sharma - July 30, 2020 0
Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...
Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?
DI Prime Abhradeep Ghosh - June 9, 2020 2
It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...
Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers
Brief Divya Nayak - June 25, 2018 0
It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in...
Google's Latest Move May Prove Fatal For The Industry Worth $1 Trillion?
Brief Prakhar Tripathi - March 15, 2018 0
Bitcoin (BTC) and other cryptocurrencies are making headlines in the mainstream media as they continue to make uncontrolled swings in the digital currency market....
The Unprecedented Domination of Mobile Sales On Black Friday And Cyber Monday 2017
Brief Aarzu Khan - December 4, 2017 0
There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4...
How Apple, Amazon, Facebook, Microsoft, Alphabet Make Their Billions
Brief Aarzu Khan - September 28, 2017 0
Apple Inc. (NASDAQ:AAPL), Alphabet Inc. (NASDAQ:GOOGL), Microsoft Corporation (NASDAQ:MSFT), Amazon.com, Inc. (NASDAQ:AMZN) and Facebook Inc. (NASDAQ:FB) are the top five tech giants that have...
Facebook Reveals How Emerging Tech Is Influencing Users Action
Brief Aarzu Khan - July 5, 2017 0
In the era of internet and smartphone, people like to stay connect & engage with as many people as possible, but with the least...
The Rise of Social Media and its Unprecedented Impact on E-Commerce
Brief David Milsont - June 2, 2017 0
In recent years, social media has become popular worldwide, and its popularity has influenced several industries in due course. With more than 2 billion...