Why is your USP so important?
If you make your business stand apart from the crowd, everything you do will be easier. Customers will be easier to come by. Fans will gladly spread the word about what you do because they enjoy following your brand.
On the other hand, if you don't develop an effective USP, building an audience or getting any customers to pay attention to you will be a constant struggle.
Once you've identified this core philosophy, you need to communicate it clearly and often. It will guide the distinctive visual identity your business needs, because the internet is the one place where image IS everything!
Isn't it amazing how brands can be so strong they practically OWN a colour? Virgin and Coca-Cola compete over red, Yahoo! And Cadbury wrestle for purple and Orange.. is well, orange!
The point is, choosing a brand colour scheme and staying loyal to it really helps your business carve a niche in the minds of your target market locally or nationally depending on the size of your budget and ambition. This is where we can really help businesses by working with them to develop an effective spending plan for their marketing campaign. Why not give our office a ring or drop us an email? Alternatively, check out our portfolio to see how our brand development expertise has already helped businesses make an impact.