Would you like first refusal on the finest homes and investment properties in London?
Between 2005 and 2013 the best performing decile in London increased 190% while the worst performing properties returned a distinctly average 63% over the same 8 year period (data taken from Savills).
I.e. If you and an acquaintance had both invested £2m but you had acquired a property in the top decile, your property would have been worth £5,800,000 while theirs would have been worth £3.26m.
The choice is yours: follow the best in breed strategy and acquire a property that will be the envy of your friends while outperforming the market. Or, do what every other buyer does, follow the crowd and buy a poor or average property that will underperform.