WORLD OF
TRAUM SAFE
Founded in 1991 with the mission to revolutionize how affluent families look after their valuables, Traum Safe is the world leader in high-security, luxury, residential safes. Our main showroom has been a steadfast presence on Madison Avenue for over two decades, underlying our long-term commitment to our clients.
Our safes can be found in the finest homes around the world, from New York to London, Singapore to Geneva, and Dubai to Panama City. Innovation and tradition, technology and craftsmanship – these dynamic contrasts are the source of endless inspiration here at Traum Safe.
Let us turn your dream of wearing your jewelry whenever you want, without compromising security, into a reality.
traum (german language)
noun – dream; daydream
PERFECTION IN
Our safe interiors are legendary for their quality. Our expert artisans veneer, bleach, stain, oil rub and wax your wood interior by hand, creating a truly refined piece of art.
Our jewelry trays, which allow you to thoughtfully organize and display your collection, are handcrafted by our Swiss Meister whose family has been stitching leather cases for young ladies since the 19th century.
While our craftsman are experts in these traditional practices, their work has evolved over time. Now your safe can be built with advanced, automatic watch winders to display your expensive timepieces.
BUILT ON
Sustainability is central to all of our manufacturing and finishing processes. For our stunning lacquers, we use a largely water-based procedure that prevents toxic solvents from being released into the atmosphere. Our gorgeous interiors are made from fine, natural woods and burls that have been cut to the highest international standards of sustainability.
For our jewelry trays, in addition to genuine leather linings, we offer soft and supple polyurethane leathers which use less natural resources to produce. This synthetic leather material is water resistant and has a smooth, even grain which makes it easy to clean without risk of damage.
We recognize the tremendous strain our planet faces and we endeavor to be a part of the solution, not the problem.
Over twenty-five years ago I founded Traum Safe with the mission to revolutionize how affluent families looked after their jewelry. Today we are the leader in luxury home safes. People always ask how a girl who grew up in a small town in India and earned a Ph.D. (summa cum laude) in Biochemistry at age twenty-four from the Freie Universitaet, Berlin, ended up founding Traum Safe. Well, it is about a day that altered the course of my life…
I was a college student doing the typical continental tour with my best friends in my beat up old Audi. We had just tallied up and my friends had handed me cash for all the group expenses I had paid for. Unbeknownst to us, we had been watched. We then visited the beautiful Salzburg Dom Cathedral, where my purse was stolen right from the pews. The thieves were after the cash, but what they got was my great-great-grandmother's diamond earrings. I had just turned 21 and my grandmother sent me her grandmother's earrings as a present. Too late to take it to the bank locker, unwilling to leave it in my college dorm room in Berlin, I had it in the bottom of my purse the whole trip! Years later when I came to the US, the land of opportunities, I moved from pharmaceutical science to pursue my passion. I wanted to make sure no one else experienced that sense of loss and violation that I felt on the balmy summer afternoon in Salzburg.
So much has changed in 25 years. Remember when apple was just a fruit we bit into? When blogs, apps and texting did not exist in our vocabulary? When children wrote cute letters to their grandparents? And yet so little has changed. The fundamental principle that my business was founded on remains steady. Affluent families value their treasures and want to both protect and rejoice in them. They want the luxury of privacy and peace of mind.
Over the years I am very proud that we not only look after the fabulous collections of our clientele but also their trust. As I look to the next 25 years, we will continue to build on our strengths of innovation and state-of-the-art technology combined with the solid old-fashioned values of integrity and discretion.
Sheela Murthy
Founder & Principal of Traum Safe
sales@traumsafe.com
To provide our discerning clientele with intelligent safe solutions to secure, organize and enjoy their jewelry and watches in the comfort and privacy of their home.
Monday-Friday: 10:00 AM – 6:00 PM
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