Why are you paying more to see ads on Facebook?
There are many factors that affect how much advertisers pay for advertising space on Facebook, but one of the most obvious is how much you spend on it.
While the amount of time it takes for ads to appear on a page can be seen by advertisers as a cost of doing business, Facebook says that it measures ads on a "case-by-case" basis, which can lead to a number of different outcomes depending on the type of ads and the site.
The ads you see may be more expensive than the ones you see on your own page, but Facebook is trying to help you make more informed decisions on how to spend your money.
The company announced this week that it will pay $1.8 billion in 2018 to settle allegations that it manipulated the way it determines the ads you can see.
That money, plus a $500 million penalty, will be distributed among the companies who have paid the most to settle the charges.
Facebook said it has been working with regulators around the world to address the problem.
The move comes as Facebook is facing increasing pressure to improve its advertising business, especially with the election of President Donald Trump.
But the social network has not been immune to criticism from investors, who worry that its recent investments in other industries may have contributed to its woes.
For example, Facebook recently agreed to pay $2.8 million to settle claims that the social networking company deceived investors in a failed $1 billion stock trading venture.
Facebook shares fell $1 in premarket trading on Friday after the news broke.
Posted in Age | Tagged billboard advertising cost, breakthrough advertising, juul advertising
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