ETCentric
ETCenter.org
Marvel Experience is Immersive, Next-Gen Traveling Attraction
By Meghan Coyle
"The Marvel Experience" is an upcoming traveling attraction that combines a theme park 4D motion ride, 360-degree display, and a collection of popular superheroes. Hero Ventures, the entertainment company behind "The Marvel Experience," announced that it has tapped Jerry Rees, a Disney theme park attraction director, to help create the multimedia traveling show. Rhythm & Hues and Prana are the studios in charge of the VFX and animation.
The attraction is expected to launch later this year. At each site, attendees will enter a dome that will feature three theaters. The story will be told through a combination of multimedia and interactive technologies, including a 4D motion ride and a 360 3D display.
Director Jerry Rees has a record-setting 16 attractions at Disney theme parks and cruise ships. His work has won Thea awards, which recognize excellence in themed entertainment and experience design projects.
"Hero Ventures' choice of the iconic Marvel IP as the emotional engine and their use of a movable, multi-dome venue to involve new audiences is inspired," Rees said in a press release. "'The Marvel Experience' will be a shining beacon on the emerging next-gen entertainment horizon and I'm honored to be a part of the project."
Hero Ventures has also enlisted the help of several Hollywood studios to help produce the VFX and interactive elements. In addition to VFX houses Rhythm & Hues and Prana, Lexington Design + Fabrication will work on interactive elements. "Previs studio The Third Floor — whose recent work includes 'Gravity,' Marvel's 'Iron Man 3' and theme park attraction 'Despicable Me: Minion Mayhem 3D' — will handle previs on the project," explains The Hollywood Reporter.
Topics: 3D Audio, 4D Motion Ride, Animation, Attraction, Despicable Me, Director, Disney, Dome, Gravity, Hero Ventures, Interactive, Iron Man 3, Jerry Rees, Lexington Design + Fabrication, Marvel Experience, minion mayhem, Multimedia, Prana, Previs, Rhythm & Hues, Superheroes, Thea award, Theme Park, VFX
‹ Previous Article Next Article ›
Big Tech Firms Call For Regulation, Lobby Specific Policies
Pentagon Nixes Commerce Dept. Efforts to Rein in Huawei
YouTube Signs Activision Blizzard's Major eSports Leagues
AI-Powered App Enables Improved Virtual Apparel Try-Ons
Intel Earnings Rise with Increased Data Center, PC Demand
White House Cracks Down on Counterfeit Goods Sold Online
Big Tech Firms Increase Spending to Influence Lawmakers
Microsoft Bets on Internet of Things, Ends Xbox TV Feature
Twitter Warns Clearview to Stop Scraping its Users' Photos
Netflix Grows Globally but Disney+ Takes Limelight at Home
Apple Drops iCloud Encryption Plan Based on FBI Concerns
IBM Releases Policy Proposal to Regulate AI, Prevent Bias
AI Regulation's First Testing Ground Is the European Union
Instagram Removes the IGTV Button From Its Main Screen
ByteDance Building a Gaming Division to Take On Tencent
The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.
©2020 Entertainment Technology Center (ETC). All Rights Reserved.