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Streaming Wars: What the future of streaming has in store for us
Opinion • Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
Subscription fatigue threatens new streaming launches
"Too much choice" is the lament of British viewers faced with a growing array of SVOD options, and new research indicates a high level of inertia among existing subscribers.
Deconstructing the Netflix business model
New figures from Netflix show that the streaming business is growing fastest in Asia Pacific, where it has tripled subscriber numbers over the past 30 months, while EMEA is the biggest revenue generator outside of North America.
How many people consume BBC News content?
Case Study • MRS Awards, Finalist, MRS Award for International Research, 2019
BBC World Service, an international broadcaster, uncovered how many people watch its content globally to help reach underserved audiences through its Global Audience Measure.
European football eyes digital streaming independence
Uefa, the governing body of European football, and the organisers of the Champions League competition, is reportedly considering a proprietary streaming service to guard against cooling interest in sports rights from traditional broadcasters.
IAB UK: Changing the channel - A comprehensive guide to Connected TV
Article • Research on WARC, November 2019
Provides a comprehensive guide to the UK Connected TV (CTV) market, covering everything from how to approach planning a CTV advertising campaign through to measurement and attribution, alongside a bespoke piece of consumer research.
Fox Cricket: Monty – The world's first AI predictive commentator
Case Study • Sam Turley, WARC Media Awards, Grand Prix and Scalable Idea Special Award, Effective Use of Tech, 2019
Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.
Colors Cineplex: Nauchandi Mela
Case Study • Brian Sequeira, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Colors Cineplex increased brand visibility and loyalty by delivering uninterrupted entertainment to small-town India with a solar-powered cinema.
ZEE5: Using Google Search ads as a real-time news portal
Case Study • WARC Media Awards, Bronze, Best Use of Data, 2019
India-based video-on-demand website ZEE5 brought together data, content and technology in a unique execution to raise awareness of its digital news offering.
DirecTV GO: The House of Soccer
Case Study • UM, WARC Media Awards, Entrant, Best Use of Data, 2019
Satellite broadcast provider DIRECTV used data from social media to connect audiences in Colombia with its OTT service and increase use of the platform during the Copa América.
TNT: The M-commercast, by Turner & Rappi
Case Study • Carlos Casas, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Broadcaster TNT focused on the Oscars and created a digital ecosystem in Colombia to regain its position as entertainment leader.
Colors: Dance to empower
India's leading TV entertainment channel, Colors, launched new dance talent show Dance Deewane in the primetime Hindi general entertainment space to increase viewership among multiple generations of Indian families.
Colors: Kesari Nandan
To create buzz ahead of the launch of Kesari Nandan, a fictional show based on the struggles of a young Indian girl who dreams of being a wrestler, India's Colors TV teamed up with champion boxer Mary Kom and champion wrestler Geeta Phogat to promote the show's message of girl empowerment.
Space: Monzón – Idol. Champion. Femicide.
Case Study • Patricio Shilton, WARC Media Awards, Entrant, Effective Channel Integration, 2019
TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.
Fox Cricket: Monty: The World's First AI Predictive Commentator
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2019
Foxtel, a pay TV brand, created a game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free in Australia.
The golden age of product placement
Opinion • Faris Yakob, November 2019
Is the world of advertising about to come full circle, Faris Yakob wonders? The period known as the 'golden age of advertising' starts at the creative revolution in the 1960s and runs through the end of the 1980s.
Disney+ launch accelerates SVOD shake-up
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month's earlier launch of Apple TV+ will not.
XFINITY builds engagement with power of reality TV
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
XFINITY drives real-time viewer engagement with "Reality Week"
Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.
UK broadcasters unite to push BritBox streaming
BritBox, the streaming service developed by the BBC and commercial network ITV, officially launched in the UK yesterday, creating what is being billed as the largest collection of British box-sets available in one place.
AXN Asia: Talk to Asia's Got Talent on Google Assistant
Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.
Foxtel: Monty's Wicket Warnings
Case Study • MMA Smarties, Silver, X (Global), 2019
Foxtel, a sports TV network, increased channel subscriptions across Australia by launching a multi-media campaign featuring Monty, the world's first AI predictive cricket commentator.
Universal Kids American Ninja Warrior Junior
Case Study • MMA Smarties, Bronze, North America, 2019
TV channel Universal Kids launched a mobile campaign using pre-roll and haptic videos to drive awareness and build excitement for the premiere of its American Ninja Warrior Junior series in the US.
TikTok: Understanding the only global social platform
Article • Riki Li
An introductory guide to Chinese social video app TikTok, including how brands can use the platform to engage with 'fans' and consumers.
The Media Landscape
Article • GroupM
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
Media owner spotlight: Three key insights shaping the growth of Spotify's ad business
Article • Alex Brownsell
Looks at what marketers can expect from Spotify in the coming months, through an interview with Marco Bertozzi, the company's Vice President of EMEA Sales and Multi-Market Global Sales, who shares three key pieces of advice for advertisers developing audio advertising strategies.
What's working in Facebook
Campaign updates and channel trends in Facebook.
Trend snapshot: TikTok
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Trend Snapshot: Media in the subscription economy
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.