The ways in which we consume content are multiplying at a such a dizzying clip that keeping up is a fool's errand for anyone old enough to know the joy of two-day hangovers.
But it doesn't matter. f your organisation is to become a master storyteller, it is essential that it understands one golden rule of content strategy in 2017. Quality is not only the most important factor in whether your content will be consumed; it is increasingly the only factor.