MasterCard Becomes the Official Card of the Great Singapore Sale
MasterCard Becomes the Official Card…
MasterCard International announced its appointment as the 'Official Card' of the Great Singapore Sale (GSS) for the next three years. The announcement recognizes MasterCard's strong growth and brand presence in Singapore and validates the company's ongoing commitment to the retail industry.
Across Asia/Pacific, MasterCard has a strong and recognized affiliation with both the travel and retail industries; the bi-annual MasterIndex of Travel and Retail forecasts showcase the company's knowledge leadership in these areas. MasterCard's appointment as the official card of the GSS underscores its commitment to these industries and brings additional value-add to consumers and retailers alike.
The GSS is synonymous with Singapore, and attracts not only local shoppers, but also tourists from across the region. This annual retail extravaganza is set to be bigger and better than ever before and MasterCard will play anintegral part in this through a number of innovative and exciting promotions. Cardholders can look forward to a broader range of choices, as well as increased chances at winning attractive prizes.
For the GSS 2004, MasterCard has lined up a range of innovative marketing activities spanning the entire eight-week duration of the Sale (28 May 25 July 2004). The basic premise is that, armed with the 'Right Card' and by spending as little as S$30, all MasterCard cardholders can stand to win exclusive prizes. The Grand Lucky Draw Prize and Weekly Draw Prizes are unique 'priceless' experiences based on MasterCard's global Priceless marketing platform. Cardholders can also win other special GSS prizes including double chances in the SPH Grand & Weekly Lucky Draws; redemption of a variety of retail and shopping vouchers; and a free Motorola phone with a sign-up of a two-year plan with StarHub (with a trade-in of a category A phone).
T.V. Seshadri, vice president and country manager, Singapore, MasterCard International, said: "MasterCard has a natural synergy with the retail sector. Our appointment as the official card of the GSS will enable us not only to leverage our existing strengths and leadership in the retail world, but also to reinforce our stand that while there are some things in life that money can't buy?.for everything else, there's MasterCard!"
Dr Jannie Tay, President, Executive Director, Singapore Retailers Association said: "The Great Singapore Sale is one of the country's most eagerly awaited, annual flagship events. Each year, we strive to give the GSS a competitive edge over other sales in the region and in doing so we rely significantly on the strengths of our partners. Appointing MasterCard as the Official Card of the GSS for the next three years reflects our belief that their experience and presence will complement our efforts, and we look forward to our partnership with them."
MasterCard also announced the introduction of the first ever, specially created GSS Shoppers' Card. Issued by Maybank, the electronic prepaid card will be available island-wide at Maybank's 21 branches in Singapore, as well as from AXS machines. It will come in a range of denominations and will be re-loadable. The card will allow consumers – both local and foreign – to avail of the special GSS discounts and bargains, without worrying about credit limits and eligibility criteria. It will also ensure that consumers always have access to a MasterCard card and never have to miss out on any GSS promotion since the card will be available island-wide.
"MasterCard has always looked for ways to enhance the choices available to our cardholders. Even in a mature credit card market like Singapore, the potential for prepaid cards is huge. Consumers want convenience and this card has been designed to offer them that, as well as the complete complement of GSS benefits and deals that we have put into place," added Seshadri.
Additional information and details on the promotions and activities surrounding the GSS will be made available closer to the launch of the Sale.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
Categories: 5, Country, Priority, SINGAPORE 05/12/2004
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