That desire for broad appeal also applies to Busted Halo's efforts, according to Sawyer. For the fourth year in a row, the organization is doing an "InstaLent" challenge similar to the one at Christ Lutheran — starting with asking followers to "Show us your ash" on Ash Wednesday — and is also changing its regular "Daily Jolts" on Facebook and Twitter to encourage people to "fast, pray (and) give." Its director, the Rev. Dave Dwyer, plans to answer questions about Lent during a Facebook Live event at 3 p.m. ET Tuesday.