The town of Přerov lies on the Bečva River and is an important road junction at the very heart of Moravia.
This typograhical design is based on a play that gives the city of Přerov new modern symbolism. It is a typographical mark, which — rotating in the upper left corner of a stylised coat of arms, forms a hook above the letter "R" and simultaneously evokes the horns of a bison, which is a well-known symbol of the town of Přerov. The logotype is specific in that it not only serves as the logo itself, but also as a self-contained visual element that makes it easy to identify the city.