Petronas Dagangan Berhad (Distribution and Sales Division) together with their agency dnaComm, engaged Ideas Empire to design its first dedicated booth at a Petronas Pavilion during the Malaysian GP season.
A 9-day event was organised to promote and retail Petronas Dagangan Berhad's (PDB) range of products: Syntium, Syntium Moto, Primax97, Primax95Xtra, Kad Mersa Loyalty Programme, Mesra Gift Card etc. A large clear acrylic display was created to spotlight the products and information.