Unlike other books and tutorials, this handbook teaches you the, "Why" behind each strategy and tactic. When you know the why, you will no longer be a robot, but an actual marketer solving problems.
Get away from trying one tactic after another and actually build a real marketing strategy.
Learn the basics of what makes marketing work.
Learn tips, tricks and lessons learned for the most common marketing tactics used.
See which resources we use to make marketing easier.
They Loved This Book, You Will Too!
See why everybody is getting better at marketing.
I love it and plan to read it again with a notepad and pen in hand since we want to improve our marketing strategy for the upcoming new year; and I found the book to contain some aspects of our marketing strategy the have been neglected or need improvement.
I completely identify with being an accidental marketer. This book answers a lot of questions I have had about marketing and plan on using everything I learned.
I have taken a lot of online courses from other experts and universities on the topic of marketing. The Accidental Marketers Handbook makes marketing easy and simple to understand.
James Keddington has been in the marketing field since 2001. In that time period he has worked with hundreds of small businesses all over the Western United States and Canada.
James has also filled full-time marketing roles for a global leadership development and training company, an Inc. 500 consulting firm, a regional employee benefits company, a billion dollar industrial bank, a software integrations company, and a strategic services marketing agency in Utah. James is also an active volunteer for the Utah Chapter of the American Marketing Association.
James is a graduate of the University of California in Riverside.
Outside of his career pursuits, James is very involved with the local water polo community as a coach and player. He also enjoys snowboarding with his family, honing is gourmet cooking skills, and playing the harmonica. He is also known to sing and dance like nobody is looking, and has been asked to do both only when nobody is looking.
He is happily married, the father of five children, and enjoys the company of his second most loyal friend, Briggs, a black labrador/cocker spaniel mix.