Our annual appeal to Italian culinary professionals and lovers of Italian food, at whatever longitude and latitude they may be, is a tradition by now. Thousands of them join itchefs-GVCI on January 17 to celebrate authentic Italian cuisine and to protect it from forgery and counterfeiting. "The IDIC is born from a mission", says Mario Caramella, "We certainly aim at educating worldwide consumers, but more than anything else, we want to protect their right to get what they pay for when go to eateries labelled as Italian, that is, authentic and quality Italian cuisine".