Josh Wood—celebrity hair colorist and Redken global colour creative director—has secured funding from Index Ventures for his at-home hair color range, Josh Wood Colour.
Josh Wood Colour offers products, formulas and personalized digital consultations, with the objective of producing natural color and 100% grey coverage. The range includes root concealer toolkits, colour specific shampoo and conditioners, glosses and 'shade shots' which create tailored tones. In its first year, it sold 240,000 products.
Index Ventures led the $6.5 million round; other brands in the London/San Francisco-based firm's portfolio includes Glossier and Farfetch. Partner Danny Rimer will join the board of Josh Would Colour.
Other participants in the round included JamJar Investments and Venrex.