Direct Email Marketing is similar to Direct Mail Marketing. With Direct Email Marketing, you are essentially handing out virtual flyers to virtual mail boxes. The biggest advantage to Direct Email Marketing is that everything is digital, so you do not have to go to the Post Office or manually create flyers. This alone will save you a valuable amount of time.
Another upside to Direct Email Marketing is that you do not have to work around a schedule. If you finish a direct mail flyer early, you may want to wait to send it out because your campaign is not ready yet. With Direct Email Marketing, though, you can schedule a date and time for your campaign to be sent out so that you will not have to worry about a delivery schedule.