The Digital Innovation Lab enables the design, development and launch of winning solutions that improve the customer experience and maximize innovation during the transformation journey. This process is beyond the reach of other consulting or service firms, which do not have GFT's knowledge, technology, platforms, ecosystem connections, innovative culture, or credentials.
The Lab is a proving ground for tomorrow's digital environments. Using new devices and cutting-edge technologies, we design, engineer, and test innovative solutions for the financial and industrial sectors. The application ecosystem that is generated at the core lab is shared and scaled around the world through the GFT Digital Lab network's private distribution channel.
The digital transformation journey requires changes in technology, processes, operations, business models and business culture. Our labs enable you to accelerate these changes.
The aim of the lab is to create global solutions that are suitable for different environments and contexts by exploiting new technologies and device capabilities, bearing in mind the latest market trends and social patterns.
Digitalisation affects a variety of areas so the GFT Digital Innovation Lab involves an open and multidisciplinary team combining different skills and know-how - essential for the success of any initiative.
It is essential to ensure that there is sufficient focus on understanding the client context, identifying areas of improvement, generating creative insights and analysing these ideas logically to develop them into feasible solutions.
Our approach to the MVE is to pull together a set of prototypes to be used separately or together, focussing on the experience when a customer or employee interacts with financial services.
The touchscreen outside our Lab enables visitors to digitally open the doors of GFT to explore what the group is doing with regards to innovation.
The Retail space recreates today's shopping environment, where digital and physical channels are becoming increasingly closer. As excellent customer experience is a critical factor in customer loyalty, GFT supports banks in the adoption of the latest trends in payments and customer service.
In the Branch space, customer interactions are fuelled by an environment that is digitally alive. By leveraging interactive, mobile and IoT technologies, the branch evolves from a purely transactional space to a personalised consultancy zone, adapted to new times.
As technology permeates our home, it opens new opportunities for offering financial services in a more timely and personalised way, as well as educating young customers on financial concepts. The Home space is fitted with digitally-enabled objects, react tables, voice recognition appliances and other futuristic devices that will soon reach our homes.
The Events area offers an open space for innovation sharing. Equipped with the latest video conferencing technologies, what is taking place at the Lab can be share in real time around the world!
The Co-creation area is the perfect environment for collaborative working fostering innovation.
How are we doing all this?
How are we making innovation tangible?
Come and visit one of our Labs.