Home » Giannis Antetokounmpo x JBL headphones are now available
Giannis Antetokounmpo x JBL headphones are now available
"For me, it's about each and every experience in a journey, so building on my relationship with JBL came naturally and gave me the opportunity to recognize and appreciate where I come from," said Antetokounmpo. "JBL headphones have become part of my everyday life and being able to represent my heritage through this unique design gives me an opportunity to take others on this journey."
Giannis Antetokounmpo, a JBL ambassador, can now add headphone designer to his already impressive resume. The reigning NBA champion, Finals MVP, and GQ Man of the Year has collaborated with the legendary audio brand to create two sets of headphones inspired by his Greek heritage, combining his heritage with his passion for incredible sound. Beginning at 1 p.m. ET on December 20, a limited number of Freak Edition headphones will be available exclusively on StockX.
This is the first headphone collaboration for JBL and Antetokounmpo. The first drop from the Freak Edition headphones series will be designs of the popular JBL Tour One and Endurance Peak II with the hoops star's signature and an eye-catching blue and green distorted dye impression of a map of Europe where Greece is the standout.
A life-size statue of Antetokounmpo will make appearances and be accessible to fans at various locations throughout Milwaukee in the coming week. Fans can interact with the superstar's statue and post to social with the hashtag #JBLGreekOut for chances to win prizes including the exclusive Freak Edition headphones, signed merch, tickets to Milwaukee Bucks games and more. Fans not in Milwaukee will have the opportunity to interact with the statue through their smart phones via a custom JBL AR experience in which users can place Antetokounmpo's likeness next to them – no matter where they are. In addition, Antetokounmpo worked with JBL to create a TikTok dance called the Greek Out and are encouraging others to try to move like the Freak himself.
"Giannis has been a key ambassador with JBL for more than three years now, so we were excited that he wanted to take the partnership to the next level by creating a design uniquely his own," said Ralph Santana, Chief Marketing Officer at HARMAN. "From day one, Giannis wanted to play a key role in designing and launching the Freak Edition line. You can't ask for a better partner." JBL has launched a national "Greek Out" campaign with a series of social media moments, billboards, and digital and in person activations.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe and Asia.
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. Launched in 2016, StockX employs more than 1,000 people across offices and 11 authentication centers around the world. Learn more at www.stockx.com.
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