Data Systems Analysts (DSA) wanted to generate awareness of its services and approached LeapFrog Solutions, Inc. for a brand update and website redesign. In-depth market research and discovery provided crucial information about DSA's competitors, online brand, and target audiences. LFS updated the brand strategy to reposition DSA in the market and integrated that strategy into a clean, interactive website that appeals to DSA's federally focused audiences. To generate and track awareness, we conducted Google Analytics and SEO training that empowers DSA to improve search results and measure key Web metrics.