Grassroots and grasstops advocacy campaigns cultivate allies and develop constituencies in support of your position by arranging for state and local opinion makers, business and community leaders, and other influential groups to reinforce your arguments and act as spokespersons on your behalf. This approach brings substantial grassroots pressure to bear on targeted policy makers.
In addition to educating and training coalitions to advance your agenda and goals, our grassroots and grasstops advocacy campaigns can provide a full range of other ground organizing techniques, including customized direct mail and phone campaigns, door-to-door canvassing, leafleting, petition gathering, press advance and event management. The result is an integrated effort designed for maximum impact.