The Massage Therapist Association of Alberta had a challenge: How to increase engagement with a membership that is strapped for time and resources. They knew they needed to take advantage of their digital channels, maximize their website and improve engagement on emails and newsletters.
We developed a foundational communications strategy for the association that clarified their messages, their audiences and the values on which they could connect. We used that strategy to help with membership engagement on specific campaigns, and to re-invigorate their Facebook community. Since we began managing their social media in June 2017, their reach and engagement rates have grown substantially and their audience has shown their appreciation for the value they get from the digital channels.