SEO ready websites for contractors. Happy Contractor can build your contractor business a website with a solid foundation for future SEO services.
The SEO Website is a Search Engine-friendly (Search Engine Optimized) website that will get your company to the top of Google against the stiffest competition. This is where you want to be to generate customer calls. Surveys show that 75% of customers call one of the top three websites on Google.
In larger urban areas, the competition for the top of Google can be challenging. You need an excellent website that has a lot of useful information and is user-friendly for customers. Not only will it generate customer calls, Google will like it. But to beat your competition, your website needs to go a step further – it needs to be "optimized" – made Search Engine-friendly.
Search Engine Optimization (SEO) is taking the steps needed to boost a website's rankings in Google. SEO, or "optimizing" a website, makes it easily findable by searchers.
Second, we research your competition. How well-optimized are their websites? Your website should be better optimized than your competition without screaming to Google "I'm optimized." Google wants to rank the websites highest which are truly useful to customers, not those which bought the most outrageous SEO job. For this reason, it's important not to over-optimize.
While researching your competition, we may also find niches where there's little competition. For example, if you're a plumber that installs tankless water heaters, you may be able to rise to the top of Google quickly for customers looking for this product. You'll need the research on what customers are typing in as well as an optimized page on tankless water heaters.
We incorporate your researched keywords in your "optimized" webpage text. We also rely on this research to make technical changes to parts of the website that are read only by Search Engines.
What is the difference between on-site optimization and off-site optimization?
Writing optimized text and making the technical modifications read by Search Engines is "on-site optimization." Once your WordPress SEO Website is on the Internet, you'll also need an on-going rankings campaign. This is "off-site optimization." Its focus is getting other websites to link to yours. Generally, the more links that you have from quality websites related to your trade, the higher you'll rank on Search Engine pages. Happy Contractor can provide you with both on-site and off-site optimization.