Hootsuite Leadership
Get to know our fearless leaders
See more information about Tom Keiser
Tom Keiser
See more information about Tiziana Figliolia
Tiziana Figliolia
See more information about Craig Segal
Craig Segal
See more information about Maggie Lower
Maggie Lower
See more information about Tara Ataya
Tara Ataya
Chief People & Diversity Officer
See more information about Natalia Williams
Natalia Williams
See more information about Melissa Murray Bailey
Melissa Murray Bailey
See more information about Dave Sampson
Dave Sampson
VP Growth
See more information about Rich Hungerford
Rich Hungerford
SVP Corporate Development and Strategy
See more information about Ric Leong
Ric Leong
SVP Finance
See more information about Matt Fingerhut
Matt Fingerhut
SVP Customer
See more information about Julie Herendeen
Julie Herendeen
CEO & Director
See more information about Ryan Holmes
Ryan Holmes
See more information about Jeff Lieberman
Jeff Lieberman
See more information about Christiane Pendarvis
Christiane Pendarvis
See more information about Dave Singh
Dave Singh
See more information about Carl Sparks
Carl Sparks
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TOM KEISER, CEO, HOOTSUITE
Tom joined Hootsuite as CEO in July, 2020 with over 30 years experience as a global business and technology leader. Prior to joining Hootsuite, Tom spent four+ years at Zendesk as COO. Prior to finding his niche in SaaS, Tom held top roles in both operations and IT at major retail, finance and tech companies including The Gap Inc., L Brands, Ernst & Young, and Capgemini.
CREDENTIALS: Over 20 years experience as an executive across retail and technology, 11 years experience as a Board Member, BS, Systems Science from the University of West Florida.
TIZIANA FIGLIOLIA, CHIEF FINANCIAL OFFICER, HOOTSUITE
Tiziana joined Hootsuite in September 2021, with more than 25 years experience in the technology industry leading a wide range of strategic, financial, and operational functions at billion-dollar global publicly traded companies. Most recently she was the VP of Finance and Investor Relations at InterDigital, and prior she held senior roles at Autodesk and PTC. Tiziana is the co-founder of Full STEAM Forward, a non-profit whose mission is to tackle inequalities in education.
CREDENTIALS: Over 20 years experience in Software and SaaS across multiple geographies, including 10 years living and working in China. Tiziana has an MBA from USC Marshall School of Business.
CRAIG SEGAL, CHIEF LEGAL OFFICER, HOOTSUITE
Craig joined Hootsuite in 2017 and leads the company's legal, privacy and procurement functions. He is also the company's Corporate Secretary. Craig has 20 years of experience in legal leadership, risk management and governance, particularly in the technology space.
CREDENTIALS: Twenty years of experience, BA York University, Juris Doctor (J.D) University of Ottawa Faculty of Law
Follow on Twitter @MaggieMLower
MAGGIE LOWER, CHIEF MARKETING OFFICER, HOOTSUITE
Maggie joined Hootsuite in 2021 with over 20 years experience as a business and marketing leader. Maggie was awarded a Gold Stevie® for Marketing Campaign of the Year, and has been named an OUTstanding LGBT+ Role Model. She sits on numerous boards and acts as a mentor in various programs.
CREDENTIALS: Over 20 years of leadership experience, MBA from Northwestern University Kellogg School of Management.
TARA ATAYA, CHIEF PEOPLE AND DIVERSITY OFFICER, HOOTSUITE
Tara joined Hootsuite in 2020 as VP People, and was announced as Hootsuite's first Chief People and Diversity Officer later the same year. Tara leads Hootsuite's employee experience and Diversity, Equity and Inclusion initiatives across the organization globally. Tara has more than 15 years experience working in all aspects of Human resources in SaaS, technology and services companies. CREDENTIALS: Fifteen years experience in HR, BA, CPHR designation from the BCHRMA.
NATALIA WILLIAMS, CHIEF PRODUCT OFFICER, HOOTSUITE
Natalia joined Hootsuite in 2022 with over 15 years experience leading product development for companies in e-commerce, commodities trading and SaaS. Williams is the Chief Product Officer at Hootsuite. Most recently, Natalia led Product at Mailchimp, a global SaaS company with over 18M customers. She was also part of the executive team that drove the $12B acquisition of Mailchimp by Intuit, the largest acquisition for a bootstrapped company. She has been an Engineer, a UX Designer, a Producer, and a Product Manager, which has helped her build empathy for teams' challenges building products.
CREDENTIALS: Nearly 20 years of leadership experience, and holds a BS Biology degree from Georgia State University.
MELISSA MURRAY BAILEY, CHIEF REVENUE OFFICER, HOOTSUITE
Melissa Murray Bailey joined Hootsuite in 2021 and leads the company's sales function globally. Melissa has more than 20 years of experience in sales, leadership, international business, and winning with industry leading organizations.
CREDENTIALS: Over 20 years experience, BS in Biological Engineering from the University of Maryland, Board Member at Top Employers Institute, and Board Director at the Island Foundation.
Dave leads the global growth organization with responsibility for demand generation and digital marketing. He brings nearly 20 years of marketing experience finding critical customer adoption levers, and unlocking revenue growth for fast-moving technology companies.
RICH HUNGERFORD, SVP CORPORATE DEVELOPMENT AND STRATEGY, HOOTSUITE
Rich joined Hootsuite in 2014 and leads the business and corporate development team responsible for strategic partnerships and acquisitions; he has over a decade of experience building and growing SaaS companies.
CREDENTIALS: Over a decade of experience, MBA Copenhagen Business School, BA University of Victoria.
RIC LEONG, SVP FINANCE, HOOTSUITE
Ric joined Hootsuite in 2018 and leads the company's finance organization. Ric has more than 20 years of experience in the finance and accounting sector in fast-growing, publicly traded companies.
CREDENTIALS: Twenty years of experience, BSc and Diploma from UBC, Chartered Accountant
MATT FINGERHUT, SVP CUSTOMER, HOOTSUITE
Matt joined Hootsuite in 2020 and leads the company's customer success teams with a focus on ensuring that customers realize breakthrough business success and value with their investment in Hootsuite. Matt has more than 30 years of experience specific to marketing and customer relationships. CREDENTIALS: Over 30 years of experience including 18 years with Microsoft, extensive Microsoft Leadership Training, and a BA in International Relations from Stanford University.
Julie Herendeen joined Hootsuite as a director in 2021 and has taken on the role of board chair. She is a corporate director who also serves on the board of directors at Homebase and previously served on the board of directors at HubSpot. She comes to Hootsuite with deep experience in tech, having been the chief marketing officer at PagerDuty, and prior to that led global enterprise marketing at Uber. She has also led global marketing and the self-service business at Dropbox, and the product and marketing teams at Yahoo!, Lookout and Apple. She holds an MBA from the Harvard Business School and a Bachelor of Arts in Economics from the University of California, Berkeley.
Tom Keiser joined Hootsuite as Chief Executive Officer and director in July 2020. Prior to joining Hootsuite, Tom was the Chief Operating Officer and Chief Information Officer of Zendesk, Inc. (NYSE: ZEN), a customer service software company, from 2016 to 2020, and the Executive Vice President, Global Product Operations and Chief Information Officer at Gap Inc., a clothing and accessories retailer, from 2010 to 2015. He has more than 10 years' experience as a board member, including as a board member of Gap Inc. Foundation. Tom holds a Bachelor of Science from the University of West Florida.
Ryan Holmes co-founded Hootsuite in 2008 and has been a director of the board since 2009. Ryan previously held the positions of Chief Executive Officer and Chair of the board of directors of Hootsuite. He is also a director of the board of BBTV Holdings Inc. (TSX: BBTV) and Invoke Media Inc.. He has previously served on the board of directors of Aritzia Inc. (TSX: ATZ). Ryan holds an honorary degree from the University of British Columbia and studied business at the University of Victoria and Okanagan College.
Jeff Lieberman joined Hootsuite as a director in 2013. He is also a managing director at Insight Partners, a venture capital and private equity firm focusing on growth-stage technology, software and internet businesses. Jeff holds dual degrees with honors in Systems Engineering and Finance from the University of Pennsylvania's Moore School of Engineering and Wharton School of Business.
Christiane Pendarvis joined Hootsuite as a director in 2021. She is the co-president and chief merchant officer at Savage x Fenty, a lingerie brand. She was formerly the senior vice president, ecommerce at Fullbeauty Brands Operations, an online and catalog retail brand; vice president of ecommerce at Charming Charlies; vice president of crowd source design and operations at Minted, a lifestyle brand and design marketplace, and vice president, global product operations and vice president, general manager, Old Navy Men's, at Gap Inc. She holds an MBA from the University of North Carolina at Chapel Hill, Kenan-Flagler Business School and a Bachelor of Arts in Economics from Harvard University.
Dave Singh joined Hootsuite as a director in 2021 and chairs the audit committee. He currently holds the position of chief financial officer at Tucows,a global provider of internet services. He was formerly the chief financial officer at TELUS International, a provider of multilingual digital customer experience and digital IT solutions, and director, financial reporting & analysis and director, consumer retail at TELUS Communications, a national telecommunications provider. Dave is a Chartered Professional Accountant with the Institute of Chartered Accountants of British Columbia. He is also a director of the board of InsideOut, Canada's largest 2SLGBTQ+ film festival. Dave is a graduate of the Transportation and Logistics Management program from the Sauder School of Business at the University of British Columbia and holds a joint Executive MBA from Schulich School of Business and Northwestern University.
Carl Sparks joined Hootsuite as a director in 2021 and chairs the Governance, Nominating and Compensation Committee. He is also a managing partner at Interlock Partners, an early-stage venture capital firm. Additionally, he is a director of Copart, CINT AB, ActionIQ, BlueNile, and Plex. Sparks has previously served on the board of directors of Avis Budget Group, Dunkin' Brands and Vonage Holding Corp., and on the advisory board of Comment Sold. He has held the position of CEO at Academic Partnerships; CEO at Travelocity Global; and various management and marketing roles at Expedia. Carl holds a Bachelor of Science in Mechanical and Aerospace Engineering from Princeton University (summa cum laude) and an MBA from the Harvard Business School (Baker Scholar).