Join the conversation and gain insight this December as senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties and the hundreds of services providers working to stake a claim somewhere in the middle. Today's digital advertising landscape is competitive, cluttered and confusing. Strategic repositioning among both agencies and media properties suddenly makes the two look quite similar. In the not too distant past, the relationship and business flow between brands, agencies and media properties could be represented as an equilateral triangle. Brands had products to market and sell, agencies were creative plus broker, media brands held the audiences. Now the triangulated relationship between brands, agencies and publishers is as mysterious as the Bermuda triangle. Where do you and your company find leverage in this environment? Don't miss this important agency gathering!
Spend some time building long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions, at which iMedia keeps a tight control of the ratio of "buyer" to "seller" to achieve that relationship-building environment.
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