Startups usually start their journey on a shoestring budget. If chances are you have searched for which are the top digital channels to promote your business, you might have been one of the 3.5 million searches done on Google every minute.
Yes, that's mind-numbing. However, since every channel markets itself as 'THE IDEAL PLATFORM' or the best digital marketing channel to get your business going and start moving leads towards conversions, the reality to your journey in getting great ROI must include skipping this hype.
By saying this, we are not disclaiming the worth each channel brings, but there should be a method behind choosing the cohort of channels to get started.
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