Elon Musk and Twitter: What does the change mean for brands?
Things are changing fast at Twitter. The on, off acquisition by Elon Musk has finally gone through, and after its delisting from the New York Stock Exchange on 8 November, Musk becomes…
Amy Gilbert on November 8, 2022
Amy Gilbert 2022-11-08T15:37:54+00:00
How can retail brands on TikTok stand out?
Ever heard the phrase "TikTok made me buy it?" From books to fashion and cosmetics,…
Amy Gilbert on May 25, 2022
What Hidden Instagram Likes Means for Your Brand
In March, Instagram accidentally hid the likes counter for some users due to a bug.…
Amy Gilbert on April 13, 2021
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Amy Gilbert on March 4, 2021
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you've probably toyed with the idea of incorporating social commerce…
Amy Gilbert on February 10, 2021
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…
Amy Gilbert on February 5, 2021
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We're seeing that Gen Z's…
Amy Gilbert on January 20, 2021
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from…
Amy Gilbert on December 16, 2020
Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several…
Amy Gilbert on July 28, 2020