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IAB UK Sees Digital Growth Led By Video, Display; Specific On Myspace; Nexage Getting Bids For Mobile
by AdExchanger // Wednesday, October 5th, 2011 – 12:30 am
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Digital Grows In The UK
The UK IAB unit reports that growth in digital ad spend remains strong in the first half of 2011. From the release: "Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year on year on a like for like basis to £510 million, representing a 23% share of online spend in the first half of 2011 (£440 million and 22% share in H1 2010)." This report, along with the recent U.S. report, seems to indicate that digital remains unstoppable in spite of global economic troubles. Read more.
Specific Media On Myspace
All Things D's Liz Gannes has gotten a hold of Specific Media's pitch deck for their Myspace plans. Gannes reports the deck shows marketers "a screenshot of a beta version of a 'social playlist' running down the right rail, and an unattributed assertion that video consumption on Myspace has doubled in the last 30 days." Read all the details.
Facilitate On MediaOcean
Workflow management software company, Facilitate Digital, which recently claimed the U.S. business of Mediabrands, has issued its own response on MediaBank's and Donovan Data Systems' merger into MediaOcean. Clearly touting its own digital solution for the agency, as well as the Agency OS ideal, the company advocates, "Purpose built, highly configurable and interoperable toolsets that combine to form an industry 'Operating System' (OS) are required, which in turn provide for efficient trading, aggregation of data assets and value creation on both sides of the buy-sell equation." Read it. In closing, Facilitate challenges MediaOcean: "Facilitate Digital looks forward to working and integrating with MediaOcean for the benefit of our shared clients both now and into the future."
RTB For Mobile
RTB in mobile - are you doin' it? Nexage claims that its real-time bidded marketplace for mobile advertising inventory is on the move upward. In a press release, the company reports "that it has exceeded 20 bidders on its mobile real-time bidding (RTB) exchange, helping fuel 183% per month increase in bid volume over a 3-month period." Read more.
More Predictions!
Zenith Optimedia has released its latest global ad spend forecast which includes a slightly revised, 2.2% ad spend increase overall for 2011. Read more here. But, ClickZ's Anna Maria Virzi reports there's a caveat to the prediction according to ZenithOptimedia CEO Tim Jones who said on an Ad Week panel, "Right now, the Eurozone is a real concern. Whilst you can see how Greece can be managed from the banks particularly in Europe, if it spreads to somewhere like Italy, that changes the scene somewhat."
Keeping The Greatest Ads Ever
In an effort to show off its "keep" technology system, AdKeeper has launched a microsite devoted to what it sees as "The Greatest Ads Ever." Some of the "usual suspects" appear, but what may be more of interest taking "the keep" for a ride. See it.
Exchangewire's Ciaran O'Kane looks at the European Union's initiative around privacy and online cookie tracking and sees Facebook's competitive advantage emerge behind its login. O'Kane concludes his post with a related -and memorable - disclosure statement, too. Read it.
After the announced merger of Datran Media and CONTEXTWEB into PulsePoint last week, all that was left to do for the new company was create a website. And here it is!
But Wait. There's More!
"Perplexed" by U.S. Ownership Rules, Alibaba's Ma Yellow Lights Yahoo Buying Parade - All Things D
Akamai Plunge Lets IBM, Verizon Vie for Takeover - Bloomberg
Don't Abandon the Non-Behavioral Portion of Your Campaign - adotas
Buddy Media and Booz & Company Present Campaigns to Capabilities: Social Media & Marketing 2011 - Buddy Media
Online Data Marketplace eXelate Admitted to the Council for Accountable Advertising - eXelate