Supermac's Wins Trademark Battle With McDonald's
By Michael Grace
Big Mac victory for Irish food chain
Supermac's have won a long-term trademark battle with U.S fast-food giant MacDonald's over the use of Big Mac. McDonald's have been successful in the past preventing the expansion of the Irish food chain in the United Kingdom and Europe. But that is all set to change after the latest judgement in the battle of the food chains.
The European Union Intellectual Property Office stated that McDonald's had not provided genuine use of the Big Mac trademark. Although McDonald's are appealing the decision by the EUIPO, this may give the Galway based company the chance of expansion. Supermac's previously had issue's of opening up in Australia, but now that they have won their claim, the company can look again at the possibility.
Supermac's opened its door on Main Street, Ballinasloe, Co. Galway in 1978 and has continued to grow ever since. And it is destined to get even bigger after this latest win for the company.
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