The duo released the Tanner Hall Ski Boss collection, which includes a lighter, grinder, and rolling papers.
"There are so many smokers in skiing and snowboarding. They finally can have a brand name to identify with, you know, that actually wants to work with athletes," says Tanner.
This decision shouldn't surprise anyone. Last month, Tanner said in an interview with High Times that he was interested in coming out with his own strain.
The Denver based company says their aim is to create a brand that reflects the active lifestyles many smokers lead, and attempt to get away from the stereotypical image of a stoner. Their new relationship with the ski industry through Tanner is a big step toward their goal.