IRVINE, CA–(Marketwired – November 06, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU) (the "Company" or "True Drinks"), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market and Bazi® All Natural Energy, today announced that its Board of Directors, working together with its management team and legal and financial advisors, has commenced a process to explore and evaluate potential strategic alternatives focused on maximizing shareholder value. These alternatives could include, among other things, the sale of the company, a merger with another party, a strategic transaction, or continuing to execute on the Company's business plan.
The Company's Board has not set a timetable for this process nor has it made any decisions related to any strategic alternatives at this time. There can be no assurance that the exploration of strategic alternatives will result in a transaction. The Company does not intend to provide updates unless or until it determines that further disclosure is appropriate or necessary. Maxim Group, LLC is acting as financial advisor to the Company. Disclosure Law Group, a Professional Corporation, of San Diego, California is acting as legal advisor.
In addition, the Company also announced that management has been invited to present at Maxim Group's Innovative Leaders in Beverage Institutional Investor Conference on Thursday November 9, 2017 in New York City. Management will be available for one-on-one meetings as well as participating in a panel discussion where the Company will unveil its latest new products and discuss its financial performance and outlook for 2018. For further information, or to RSVP to the event or to request a one-on-one meeting, investors may contact ConfRSVP@maximgrp.com.
AquaBall is available at major retailers as well as a growing list of convenience stores and is available in four flavors in our single bottle and six-pack offerings. Both AquaBall and Bazi are available on Amazon.com.
True Drinks Holdings, Inc., the holding company for True Drinks, Inc., is a healthy beverage provider. Its flagship product is AquaBall® Naturally Flavored Water a healthy alternative to the other products in the children's beverage market. True Drinks has licensing agreements with Disney and Marvel for use of their characters on bottles of AquaBall. AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie, preservative-free, dye-free, sugar-free alternative to juice and soda. AquaBall is currently available in four flavors: fruit punch, grape, strawberry lemonade and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.
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