· "Affiliate" means, with respect to a Party, any person, firm, corporation, partnership (including general partnerships, limited partnerships, and limited liability partnerships), limited liability BATO, or other entity that now or in the future, directly controls, is controlled with or by or is under common control with such Party.
· "Applicable Law" means any and all applicable federal, state and local laws, statutes, ordinances, regulations, rules, opinions, interpretive letters and other official releases of or by any government, or any authority, department or agency thereof which are now in effect or which may come in to effect during the Term.
· "BATO", "we", "our" or "us" means Bridgestone Americas Tire Operations, LLC.
· "BATO Account" means your BATO user account which you must register for through the Site in order to use the Service.
· "Person" means an individual, corporation, partnership, joint venture, limited liability BATO, organization or corporation, trust, association or other legal entity.
· "Personal Information" means information that is unique to you and may include your name, your home or other physical address, your email address, your telephone number, and other information that identifies you.
· "Service" means the Site and BATO Account together with any other products or services which BATO makes available to you through the Site.
· "Site" means BATO's website located at www.bridgestonetire.com.
· "User", "you," or "your" means the Person accessing or otherwise making use of the Service.
· "User Information" means the Personal Information that you provide to us in order to make use of your BATO Account, the Site or the Service.
3.2 Information from Third-Party Sites. In order to display information to you or to facilitate your access and use of the Service, we may collect, on your behalf, other Personal Information from third party websites that you link to your BATO Account via the Service.
We may use the Personal Information you provide to us as necessary (i) to provide the Service to you, (ii) to respond to your inquiries about the Service or provide you with updates regarding the Service, and (iii) to offer or suggest other products, services, or promotional offerings that we believe may be of interest to you. We may provide your Personal Information to our third party service providers as necessary to provide the Service to you. For example, our third party service providers may use the Personal Information you provide to confirm. We may use your Personal Information to improve and personalize the Service and any other related service, including future products and services which we may offer to you.
We restrict access to Personal Information collected about you through the Service to our employees, our affiliates' employees, our authorized and trusted third party service providers, or others who need to know that information in order to provide the Service to you or to conduct our normal business operations. While no web site can guarantee security, we maintain appropriate physical, electronic, and procedural safeguards to protect your Personal Information collected via the Site or Service. We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons. We also advise all BATO employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to BATO's business ethics standards and confidentiality policies. While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective.
If you want to opt-out of receiving any communications from us, or if your personally identifiable information changes (such as zip code or postal code, phone, email or postal address), you may correct, update or delete/deactivate your personally identifiable information at any time by sending an email to info@bridgestonetire.com.
BATO may share your personal information: (a) with its Affiliates; and (b) with third party service providers that perform services on BATO's behalf, solely for purposes of providing such services.
BATO uses a third-party service provider to improve our online performance and/or to serve ads on our behalf across the Internet and sometimes on the Site. They may collect anonymous information about your visits to the Site, and your interaction with our products and services. They may use information about your visits to the Site to trigger real time interaction, customize this Site or enhance your profile.
If you wish to update Personal Information that you have provided to us or correct any inaccurate Personal Information you have provided to us, you may update or correct such information via your account. Alternatively, you can contact us at info@bridgestonetire.com to request any corrections to your Personal Information. You are solely responsible for updating and ensuring the accuracy of your Personal Information, and providing us with notice of inaccurate information, if applicable.