Learn how the digital ecosystem works.
The construction of a buyer persona.
Methodology to launch and test.
Essential analytics to measure channels. Definition of the objective.
The creation of groups to carry out projects.
The generation of banners. Creativity and platform choice.
The generation of ads for different Social Networks (Facebook, Instagram and Twitter).
The definition of email marketing strategies.
How to get users to recruit more users by employing different strategies: network economy, collaboration, embedding, incentives, etc.
The history of your product or company.
Appearance in digital media and specialised blogs.
Other channels to consider, like online communities, existing platforms, offline and events.
From October to November, 2019.