This store has always been associated with a paradise for kids. Heaven's door closed in 2008, as the building needed renovating. Though a final project was confirmed only in 2012. Then it took just 30 months to rebuild the Soviet style store and make it look modern.
I have to admit that they've exceeded my modest expectations. I don't like shopping, but new Children's Store worth spending a whole day! The store welcomes its visitors with animation for children on the first floor. Leave your kids there and get lost in the largest Hamleys toy store in Europe. Look at the largest (again!) mechanical clock in the world to find out that it's time to eat something. The sixth floor is yours, have lunch with a view over the courtyard. You get to choose, but I highly recommend my favorite Te samye ponchiki. Don't try to leave the sixth floor quickly, as Central Children's Store offers you one of the best free views of the city!
I've managed to overlook the 19m high Lego rocket, so don't repeat my mistake and go find this "Raketa" made with 1.9 million bricks. Finally, buy something for your children or for yourself. In the end, it is still a store.