Pop-up display vendors are far and wide. There are many choices to consider (and not your cousin's friend that owns a printing company!). Finding the right pop-up display supplier is not difficult, if you following the following simple rules.
Your company probably already has marketing materials that address the message you want to convey in your pop-up display. Your graphics on your pop-up display should convey who you are, what you do, and what problem you can solve, all in a matter of seconds.
Going to small and you will hardly get noticed. Going to big (especially in a small booth size) maybe overkill. Seek a balance between the size of your booth and the sizing of your pop-up display. Vendors experienced with the booth/pop-up display size ratio will know what would work best. Consider how many and what type of events you will be attending. Many pop-up displays are modular, or have two or three main components. For a small show, use your standard, single pop-up display. For larger events and booth sizes, combine all of your pop-up displays to not only fill the space, but grab the passerby's attention!
Many pop-up display vendors offer hundreds of options, but what you really need to consider is how EASY your new pop-up display is to store and transport. And don't forget about how to set it up; this should be a 15 minute or less job.
Many shows require advanced booking for the event. You can avoid costly rush charges and expedited shipping charges by simply planning to have your pop-up display vendor what they need and on time.
What else does your pop-up display vendor offer?
Do you need lighting, exhibit trusses, floodlights, or literature racks? Look for companies experienced in all facets of trade show pop-up displays and the other items they sell to help complete your tradeshow exhibit.
For more information, a fast quote and turnaround on your trade show pop up display, contact us. And check out Part 3: Avoiding Trade Show Failure.
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