KARACHI: The State Bank has decided to expand its National Financial Lite­racy Programme (NFLP) to create awareness among the masses and in this regard a mass media campaign is being launched from January 15.
Apart from reaching out to the public via print, radio and social media, a dedicated NFLP toll free helpline and website would also be launched on the said date.
SBP is implementing NFLP as one of its flagship programmes to provide basic financial education to unbanked and low-income strata, especially the youth and women, the bank said.
The programme is funded under Asian Development Bank's 'Improving Access to Finance Facility' and is being rolled-out in different phases to complete its objective of reaching one million beneficiaries in 5 years.
The programme was launched on pilot basis in August 2017 in 77 districts of the country and has now entered into the second year of implementation.