With the wireframes all in place and signed off I was approached to create the visual designs for this prestigious sailing brand.
Using sketch I created a suite of designs for all the different breakpoints. These I supplied to the development team alongside a full style guide detailing the typographic styles, colours and grid setup.
The final suite of designs used typography to create a good visual rhythm and worked much more closely with the brand guidelines and offline branded material. The combination of elegant serif and modern serif for the pricing gives it a luxury feel – whilst maintaining legibility and usability.