Major Vegan Charity Veganuary Expanding To North America
The organization wants to 'expand its reach'
Athlete Timothy Shieff was one of the charity's high profile ambassadors this year (Photo: Veganuary)
Major vegan charity Veganuary is expanding its operations to North America, seeking a Head of Campaigns for the area as it plans to encourage more people to give veganism a go.
The initiative - which supports people as they try a vegan diet throughout January - has seen staggering growth since its launch just four years ago. This year the organization had its most successful year yet - 168,500 registered participants from 165 countries took part.
Now Veganuary wants to expand its reach further into the North American market, looking to hire someone to help 'build the Veganuary brand in North America, building relationships with companies, donors, media and other stakeholders'.
Actor Evanna Lynch was also an ambassador for 2018 (Photo: Veganuary)
'Increased presence'
"At Veganuary we love to inspire and support people to go vegan, cost-effectively and on a massive scale," says the charity.
"We've attracted masses of mainstream media coverage and developed great brand awareness in the UK, as well as publishing a best-selling book.
"We're now looking to increase our presence in the US and Canada, our second biggest market."
You can find more information about the role here