Maui Olive Company makes artisanal olive oil from family grown olives on the slopes of Haleakala and milled on Maui.
THE CHALLENGE: Create a label design that conveys the high quality of the product, effective across a variety of bottle sizes and contents to engage shoppers drawn to high quality, locally made products. These oils are currently being sold in farmers markets with plans to scale for retail sales, without requiring a large quantity of labels to be printed and stored.
A light color label compliments the hand drawn logo and allows for hand written content, including variety, harvest date and batch number. The look and feel on the front of the bottle conveys the artisanal and natural quality of the oil. The back of the label tells the product's story and inspires and delights shoppers.