Artwork copyright and courtesy the Coca-Cola Company.
ORLANDO, Fla., USA, Dec. 16, 2011 /PRNewswire/ — SeaWorld Parks & Entertainment announced today a 10-year agreement with The Coca-Cola Company that makes Coca-Cola® the "Official Refreshment Beverage" of our parks beginning January 1, 2012.
The new agreement includes product offerings, consumer promotions and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola fountain beverages will be made available to park guests throughout the company's 10 parks including at restaurants, dining services, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™ and Dasani® as well as other non-alcoholic beverages including soda, water, energy drinks, teas, juices and even coffee through its Georgia Coffee™ brand.
The 10 parks of SeaWorld Parks & Entertainment inspire 23 million guests a year to celebrate and conserve the natural world. Through up-close animal encounters, educational attractions and innovative entertainment, each guest leaves with a heightened sensitivity to the world around them and an awareness of the plight of animals in the wild. The company also recently announced the formation of SeaWorld Pictures and plans to expand into other branded entertainment platforms.
The company, headquartered in Orlando, Fla., owns and operates SeaWorld Orlando, SeaWorld San Antonio, SeaWorld San Diego, Busch Gardens Tampa, Busch Gardens Williamsburg, Discovery Cove and Aquatica in Orlando, Adventure Island in Tampa, Water Country USA in Williamsburg and Sesame Place in Langhorne, Pa. near Philadelphia.
SeaWorld Parks & Entertainment also is a global leader in animal care and conservation. The company has rescued more than 20,000 orphaned, injured or ill animals over the past four decades and contributed more than $50 million to conservation worldwide. SeaWorld Parks & Entertainment is a portfolio company of Blackstone.