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Physician's Assistant Program Capstones
The Role of Entertainment Education in Health Literacy and Implications for the Future
Christina Vu Pham, University of the PacificFollow
Physician Assistant Education
Mark Christiansen
Entertainment television remains a source upon which Americans have increasingly relied. Entertainment-education (EE) is a growingly popular strategy that incorporates educational messages into media sources to positively influence awareness and knowledge and subsequent attitude and behavior.6 Although EE is not limited to entertainment television, familiar examples include: the use of emergency contraception in the prime-time drama ER, the demonstration of condom efficacy in the sitcom Friends, and a storyline involving HIV in the daytime drama The Bold & The Beautiful.6 Though it remains a promising health communication strategy, not enough information is known regarding audience involvement with EE messages.
This review examines whether EE can be successfully applied as a tool to improve patient health literacy and health behavior, its limitations, future implications and importance for the role of a health care provider.
Pham, Christina Vu, "The Role of Entertainment Education in Health Literacy and Implications for the Future" (2020). Physician's Assistant Program Capstones. 72.
https://scholarlycommons.pacific.edu/pa-capstones/72
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