How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century.
We have gone from a largely subsistence existence to a highly urbanised one in 200 years, a "blink" in the context of human evolution, and some would argue that in the process we have lost some of the "connection" to the food we eat, to our collective detriment.
The last few years have seen the beginnings of a movement back to food basics, and a greater interest in the sourcing, preparation and presentation of food. The "Masterchef effect" if you like.
Some consumers are starting to look for the source and provenance of the food they eat, as a way to ensure they are getting both quality and value. It is far from mass market, but not so far from the mainstream.
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