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Blockchain for eco-friendly apparels? ASTRI and WWF partnership aims to make it happen.
Fashion, textiles and apparels – it's a colossal global industry that touches everyone's lives in one way or the other. But how much do we know about the sustainability and environmental footprint of the clothes we wear? ASTRI has partnered with the World Wide Fund For Nature (WWF) Hong Kong to develop a Blockchain-based system that will enable sustainability footprint tracking of textiles and apparels from sources down to the consumer levels.
WWF volunteers will work alongside ASTRI's Blockchain R&D experts on the Low Carbon Manufacturing Program (LCMP) to devise a Blockchain-powered system for the textile and apparel supply chain. On 27 March 2019, a group of WWF Hong Kong volunteers, led by Ms Karen Ho – Head of Corporate and Community Sustainability of WWF met Mr Hugh Chow – Chief Executive Officer and Dr James Lei – Acting Director of Intelligent Software and Systems of to discuss this exciting project.
ASTRI has a proven track record of leveraging Blockchain technology to deliver practical solutions for many different industries including financial services. Its collaboration with the WWF Hong Kong team on the LCMP initiative will unlock the immense potential of Blockchain, to improve transparency of sustainability information flow along the textile and apparel supply chain. The program will help reduce carbon emissions generated by manufacturing facilities and encourage better environmental performance at difference stages of the supply chain.
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