The tourism industry has begun to incorporate microfinance into a new type of niche tourism that integrates local entrepreneurs and tourists. This type of tourism is called microfinance tourism. The study investigates the tourist role in poverty alleviation using the Theory of Planned Behavior to explore how attitude, perceived behavioral control, and social norms impact intention to continue investment and/or donation to microentrepreneurs and microfinance organizations. The study was conducted in conjunction with Investours, a non-profit organization that offers `microfinance tours' in Dar es Salaam, Tanzania and Puerto Vallarta, Mexico. The study found perceived behavioral control and attitude to be strong predictors of intention to donate and/or invest in microentrepreneurs and/or microfinance organizations.
Nance, Michelle, "Tourist Intentions to Continue Poverty Alleviation Actions After Participating in Microfinance Tourism" (2013). All Theses. 1633.