The analysts forecast the global online toys and games retailing market to grow at a CAGR of 6.85% during the period 2017-2021.
The report, Global Online Toys and Games Retailing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
The author of the report recognizes the following companies as the key players in the global online toys and games retailing market: Alibaba.com, Amazon.com, Target, Toys"R"us.com, and Walmart Stores.
Other Prominent Vendors in the market are: JAKO-O,The land of Nod, Babesta, MySweetMuffin, Oompa and MindWare.
According to the report, one driver in the market is multipurpose toys and games. The development of modern technology and the constant innovations taking place in the field of toys and games have resulted in several consumers opting for multipurpose toys and games, which provide the children with knowledge, fun, and entertainment at the same time. In recent times, technology has penetrated all aspects of life, including the way children learn and spend their play time.
Further, the report states that one challenge in the market is counterfeit toys and games. The market is crippled by the presence of counterfeits, which are usually of substandard quality and are priced lower than the original merchandise and toys. The sale of counterfeits is one of the major roadblocks faced by licensors and has an adverse effect on the growth of the toys and games retailing market, as they are available both offline and online. Mostly, the counterfeit products are produced in China and Hong Kong and move to the rest of the world from there.