GOOD Morning Britain viewers have slammed a mum who revealed that she is raising her 11-month-old baby as a vegan on today's show.
Jess Pourasghar joined TV presenter and fellow vegan mum Sarah-Jane Honeywell on the ITV daytime show to debate whether it is wrong to impose your diet on your children.
Leading the debate, Susanna Reid asked the mum how she would react if at the age of five her son asked if he could eat meat.
Responding, Jess said: "Well I'd be disappointed obviously, I would tell him the truth about where it comes from.
"We're going to be raising him to know exactly where it comes from and I'm not going to be showing him slaughter house videos obviously. The fact that you wouldn't show a child a slaughter house video shows how violent and horrific it is.
Taking to Twitter many viewers described Jess as being "cruel"
However, pushing for an answer, Susanna asks whether Jess would actually stop her son from eating meat if he wanted to.
Jess continued: "Absolutely I would. I'd stop him because it's still my choice to raise him at that age and every parent would make their decisions for him.
The mum later added that she considered 18 a "reasonable" age for her son to come to his own decision about his diet.
Viewers of the show were left outraged over Jess's decision on how to raise her son, taking to Twitter to share their thoughts.
Dr Hilary Jones also appeared on the show where he warned parents that they should be "very careful" when raising a baby on a vegan diet as it can impact on their brain development.
Speaking on the show he said: "It can certainly lead to deficiencies and there are many children who are deficient in iron in this country deficient in omega 3, deficient in B12 etc so it's much more difficult to raise a child on a vegan diet.
He added: "The omega 3 really important, B12, iron, calcium, iodine, these things you might not easily get from a vegan diet.
And a man has received a dressing down after saying women should "stop whining" about the cost of periods.