This unit describes the skills and knowledge required to plan and implement business-to-business (B2B) marketing.
It applies to individuals who work in a supervisory capacity in a team environment, who possess a sound theoretical knowledge base and demonstrate a range of managerial skills to ensure business activities are conducted effectively.
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to plan and implement business-to-business (B2B) marketing.
implement a B2B marketing plan.
describe trends in B2B marketing.