Anyone who runs a business knows they must have a brand presence on Social Media to reach new customers, support existing customers and be part of the conversation happening around their brand and the wider industry they're a part of.
Or perhaps you've created some amazing content, why take the risk on minimal exposure? Get it out there! If your video auto-plays in the forest, and no-one is there to read the captions – did it even play at all?
Deciding to promote your content isn't the hard part, but how to do it effectively can be confusing.
a post to your Page's timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook.
Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.
It's important for any business to identify exactly what they're hoping to achieve with an ad. For example, if you want audience engagement on your Page or to develop your brand awareness, boosting a post is a great way to maximize visibility and grow your audience.
But there's only 3 times I'd ever use it myself.
Seems counterintuitive, but if you were offering a promotion or discount to your page fans the most effective way to do this is via a boosted post to current fans of your page.
You can access your Custom Audiences and Saved Audiences in your Boost Post options if they have already been created in your Ads Manager. This way you have the same targeting options, and it's quick and easy to promote your post.
The other point to note with Boosting Posts is that it's only effective if your post meets certain parameters. If your post has performed well organically, if it has a clear call to action (CTA), and it's relevant, timely and optimised for your target audience.
Controlling who sees your ads (and who doesn't) is one of the main attractions to advertising on Facebook – not using this targeting to it's full potential isn't making the most out of your Facebook ads budget.
This method generates better results, at a more cost-effective rate. Go ahead and put it to the test - I'm confident you'll appreciate learning how to promote a post on Facebook using the platform's Ads Manager tool.