G-eazy performs at the Masonic Temple in in Detroit, Michigan on Jan. 17, 2016.
Now, a first-of-its-kind study from Nielsen and commissioned by Instagram is analyzing those fans' behaviors to assess Instagram's impact on the music industry -- particularly on sales figures and streaming stats -- as well as to determine Instagram's offline value to the artists.
"I like Instagram because it's a direct connection to my fans -- I can share exactly what's going on in my life and let them feel apart of it," G-Eazy tells Billboard. "These days my life is hella crazy, I'm lucky enough to travel the world doing what I love to do. I almost feel like I've already lived a hundred lifetimes and [Instagram] lets me capture these moments and make them tangible."
The first set of statistics reveals that, compared to the general U.S. population, Instagram users spend 42 percent more on music, attending live events and buying merchandise. Additionally, it shows that G-Eazy's hip-hop/rap genre is the second most-listened genre, trailing only pop music.