Of the 23 brands, 11 Indian brands are present, making the three Indian majors – Micromax (All-India Rank 25), Lava (All-India Rank 32) and Intex (All-India Rank 82) brands to watch out for. The mobile category in The Brand Trust Report, India Study 2016 recently launched by TRA (formerly Trust Research Advisory)features a balance of both international and Indian mobile brands.
India : Of the 23 brands, 11 Indian brands are present, making the three Indian majors – Micromax (All-India Rank 25), Lava (All-India Rank 32) and Intex (All-India Rank 82) brands to watch out for. The mobile category in The Brand Trust Report, India Study 2016 recently launched by TRA (formerly Trust Research Advisory)features a balance of both international and Indian mobile brands.
The desi brands have climbed a significant number in their overall trust ranking making some of them also to feature among the top 10 in the category. Micromax and Intex have grown steadily in their trust ranking for the last five years (2012-2016). With Micromax rising from All-India Rank 126 in 2012 to All-India Rank 25 in 2016. Similarly, Intex maintains a consistent growth from All-India Rank 378 to All-India Rank 82 in 2016. Lava showed a steady trust rise from 2012 to 2014 however fell in rank in 2015 to only gain back 73 ranks this year.
The Indian brands are not only paired up with renowned international players like Samsung Mobiles (All-India Rank 1), HTC (All-India Rank 37), Motorola (All-India Rank 72) and Xiaomi (All-India Rank 728) but are also giving them a tough trust competition. The other promising Indian mobile brands in the category are Karbonn(All-India Rank 133),Spice(All-India Rank 180), Celkon(All-India Rank 397),Xolo(All-India Rank 404),Maxx Mobiles(All-India Rank 568)with new entrants Monix Mobile (All-India Rank 568), Hitech (All-India Rank 896) and Geepee Mobile (All-India Rank 925).