2. Basically, I examined how sustainability practitioners talk about disciplinary expertise and knowledge among themselves -- or, their #vernacularrhetoric -- in an online discussion thread posted by a @LinkedIn public group.
3. My underlying argument is that professional networking sites like @LinkedIn @Meetup & @XING_de are not just resources for practitioners to network for job opportunities, but also spaces where disciplinary expertise -- basically, what counts as worth knowing -- are deliberated!
1/ Organisations need generalist advisers who are not attached to their experience and expertise. Fresh eyes + deep understanding of individuals across cultural divides will mark emerging consulting paradigms. This will put pressure on business schools.
2/ In the words of @davidsrose "All companies designed to succeed in the 20th century are doomed to fail in the 21st century."