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Mozambique has been battered by years of conflict, colonial rule and famine. More than half the population of Mozambique still lives in absolute poverty and the country is one of the poorest in the world. The disease pattern in the country is strongly related to poverty issues and malnutrition, with life expectancy at 51 years in 2015. Currently, 1.7 million of Mozambique's 20 million people are living with HIV.
PSI/Mozambique was established in 1994 to assist the Ministry of Health scale up HIV prevention. PSI/Mozambique added malaria prevention to its portfolio in 2000, introduced a safe water program in 2004 and launched its family planning franchise in 2014.
PSI/Mozambique's memorandum of understanding with the Ministry of Interior and with many other NGOs help to expand the reach of communications campaigns and product distribution to priority populations , particularly in rural areas with weak commercial infrastructure.
PSI/Mozambique estimates that in 2015, its products and services helped avert 485,727 DALYs, including, by health area:
32,048 Malaria DALYs
349,105 HIV DALYs
97,591 FP DALYs
6,982 WASH DALYs
PSI/Mozambique's family planning programs also provided 228,180 couple-years of protection.
PSI/Mozambique has promoted and sold the Jeito condom in the Mozambican market since 1994. As the first condom brand in Mozambique, Jeito quickly became synonymous with 'condom'. Over time, the condom market in Mozambique matured considerably, and Jeito now faces competition from several other brands.
In response to these changes and based on consumer research findings, PSI/Mozambique repositioned the Jeito brand in 2012. The new Jeito family is composed of: J1, J2, J3, J4, and J5. Learn about the savvy approach they took to regain market share and increase condom use. Jeito's popularity, volumes, and positioning as a 'cool' brand continues to play a vital role in ensuring condom access and reinforcing correct, consistent usage messages to compliment the public sector efforts.
Water, Sanitation and Nutrition
PSI/Mozambique launched a safe water program with its own funding in 2004 to help reduce the incidence of diarrheal diseases, particularly in children under five. To date, the program has sold or distributed more than 9 million bottles of Certeza, each of which treats enough water for a family of five for one month. PSI worked with a local bleach manufacturer to improve its quality control sufficiently and produce Certeza locally.
Certeza is sold at a subsidized price in markets and distributed in emergency situations (e.g., cholera outbreaks and floods). PSI/Mozambique also partners with local and international NGOs to distribute Certeza and provide PSI's water, sanitation and hygiene (WASH) messaging.
VitaMais is the brand of micronutrient powder created by PSI to improve the lives of children under five by providing them with means to fortify their diets.
In 2015, PSI began a partnership with GAIN and Save the Children to make this product available through the commercial network, Troca Aki, for mothers of children under five who participated in a peer outreach session or went to the health facility.
Given the low use of family planning methods in Mozambique and high maternal mortality rates, social franchising offers a cost-effective opportunity to increase access to affordable health and family planning services. PSI/Mozambique manages Tem Mais (which means 'we have more'), a network of nurses and community health promoters that offer family planning counseling and products beyond the public sector. Each Tem Mais clinic is staffed with a family planning nurse who provides a range of basic health services, including a comprehensive overview of family planning options. To generate demand for the services that the social franchises offer, PSI deploys community health promoters who are affiliated with specific Tem Mais clinics. The promoters are health agents who have been selected, trained, and working in the communities from which they come. They are the backbone of health programs at the community level, and work to generate demand and provide basic, essential information, services, and referrals to higher-level health providers. The promoters visit communities and provide introductory family planning information and, for those interested, a voucher for a counseling session with a Tem Mais nurse.
Ministry of Foreign Affairs of the Netherlands
Maverick Collective
Mozambique Ministry of Health through the National Directorate for Disease Control and Health Promotion and the Provincial and District Health Directorates
National AIDS Council
Mozambique Ministry of Interior
International and local NGOs
Ignite 2018 Annual Report
Project ignite looks further at the total market – informed by rigorous market assessments – and the various actors influencing the end user – to improve and correct underperforming aspects of the market and access to contraception and safe abortion services. This is the 2017 Annual Report that summarizes the key findings, successes, and lessons learned from PSI's country operations in Haiti, Mozambique, and Cote d'Ivoire, as well as Triggerise's innovations testing in India and Kenya.
A retail panel is lower-cost alternative to a retail audit that can be used to generate routine information on market performance and structure. While commercial retail audits aim to represent as much of the market as possible, retail panels rely on a representative sample of outlets. Depending on the sales and distribution structure in a market, the sample could focus on the highest volume retailers (i.e. the 20% of outlets that cover 80% of the market volume), or – in a flatter market structure – on a representative sample of outlets.
Ignite and PSI Mozambique's TEM+ Escolas: Bringing Contraceptive Counseling and Product Delivery to Schools
In Mozambique, PSI's network of Tem+ clinics are delivering contraceptive counseling and products directly to schools, challenging negative attitudes towards youth access to SRH services while simultaneously creating a positive enabling environment at the service delivery level.
Strengthening Mozambique's Family Planning Market: A Way Forward
Total Market Approach report on family planning
Project ignite looks further at the total market – informed by rigorous market assessments – and the various actors influencing the end user – to improve and correct underperforming aspects of the market and access to contraception and safe abortion services. This is the 2016 Annual Report that summarizes the key findings, successes, and lessons learned from PSI's country operations in Haiti, Mozambique, and Democratic Republic of Congo, as well as Triggerise's innovations testing in India and Kenya.
Shaping the Family Planning Market by Strengthening the Public Sector
PSI considers total market approaches to be critical for achieving universal health coverage, especially when it comes to contraception. This program brief presents cases, supported by several different donors, which take into consideration the total family planning market.
Ignite: Sparking Innovation in Youth-Empowered Healthcare
Project ignite is testing two distinct market approaches as it seeks to break down barriers to access and use of voluntary, modern contraception among girls and young women (ages 15-24). This infographic visually showcases the complementary partnership between PSI and Triggerise.
Expanding Access to HIV Self-Testing: A Market Development Approach
PSI envisions a healthy market for HIVST to be one that is supported by multiple buyers and suppliers and that delivers on the 5As (Availability, Assured Quality, Appropriate Design, Awareness, and Affordability) to achieve public health goals. Realizing this vision for the HIVST market will require consideration of two key markets- public and private sectors. While HIV testing has traditionally been driven by the public sector, HIVST opens up the possibility of utilizing private sector pharmacies to expand and extend the reach of testing.
Total Market Assessment for Family Planning in Mozambique
JAT 1, 3rd Floor, Avenida 25 de Setembro, Maputo
generalinfo@psi.org.mz
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