At Elisa Kulma, JVG's live video installation was present on Helsinki's Aleksanterikatu from 25.11.2017 - 14.1.2018. It was Elisa's marketing project, which was visible and part of one of the most significant spots in the city during the Christmas period.
The campaign period was supposed to last until the end of the year, but with the video receiving an Emma nomination (the best music video of 2017), the installation lifetime was extended by two weeks.
In the installation, JVG's Ville and Jare move between 25 tablets, 24 phones and two TV screens. On Aleksanterinkatu, passers-by were able to launch the music video installation from outside the window by touching infrared sensor buttons. During December, the video was launched more than 6,000 times. The video itself has been realised at Bruno workshop, the filming of the song that has been rotated in the installation took place in one shot.
"Älä jätä roikkuu" is a concept built by Bob The Robot, in which Inuits designed a media server that rotates synchronized video files and converses with the rail engine control unit and boot functionality. Robotics and the physical installation were implemented by our trusted partner Goljat.