As part of their recent launch of the Polo for women clothing line at Harrods, Ralph Lauren have implemented a range of interesting digital retail technology in order to improve sales.
Visitors to the store can now use their smartphones to scan QR (Quick response) codes on display at the front of the store to get information sent to their phone. This includes a link to the Harrods website and an interactive map to guide them through the store to the Polo Range.
As the QR codes are displayed outside the store it means that passers by can browse online even when the store is closed, to increase the likelihood of a sale. We think the interactive map is a great idea in a large store such as Harrods, where items can be difficult to locate and we will be interested to see if it catches on elsewhere.