Mumbai: Amazon's investment in an extensive delivery network, and offering installation services and monthly payment plans, helped make large appliances a major category during its annual festive sale, the head of its Indian business said on Monday.
"Removing the worry from shopping works," said Agarwal in a telephone interview, as Amazon wound down its five-day annual festive season sale on Monday.
Almost 80% of Amazon's new customers and half its new Prime members are from smaller towns too, Agarwal said.
Prime, Amazon's loyalty programme that offers faster delivery, and free music and video streaming services, has helped Amazon attract tens of millions in India, making it Amazon's fastest-growing Prime market globally.
"For us we are seeing very broad based success across all our sellers," he said.