Good news! A potential customer is checking out your Twitter profile for the first time.
Bad news: you don't have a profile avatar, which makes them a little uneasy. After all, you could be a bot. Or worse.
So they check out your tweets. Uh oh. Nothing but selfies and bravado. Maybe you posted more exciting stuff last month? Um, no, you didn't post at all last month.
They've lost interest, and you've lost a potential follower. This visual from Daily Genius proposes 10 social media mistakes that you're probably making.