Welcome to Plume IQ, our monthly reveal of data-driven intelligence and customer-focused insights from the more than 100 million connected devices managed in the Plume Cloud.
Is Apple's popularity shrinking in the US?
Apple's extraordinary earnings warning on January 2 was a surprise to almost everyone. Almost. At Plume, we manage more than 100 million connected devices on our cloud platform, offering us a unique vantage to glean new insights about the smart home.
Our data shows that Apple's share of connected devices in Plume member households, while still the largest — nearly 40% at the end of December 2018 — declined steadily by more than 12% during the second half of 2018. In the same period, the other home tech giants Amazon, Samsung, and Google all grew their popularity by double digits.
These trends show how fast an ecosystem can change. Stay tuned: We'll continue to track the trends and share our insights in future issues of Plume IQ.
Mediterranean momentum in 50 days.
Malta's Melita is the latest operator to roll out Plume's modern home services bundle — including Adaptive WiFi™, parental controls, guest access, and advanced security. It took Plume and Melita just 50 days from engagement to launch this new offering, demonstrating the power of Plume's open platform approach for curating and delivering new services rapidly and at scale.
Connect with Plume and learn how we can get ISPs to market quickly with services that increase revenue, enhance customer satisfaction, and reduce support costs.
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