Continuous improvement of the information about your customers.
If you're not getting these benefits yet, you are probably facing more immediate pains: difficulty in finding content for each issue, excessive interference in editorial detail and a lack of enthusiasm from senior decision makers.
Because it is called a "newsletter", you probably start each issue by racking your brains for something newsworthy to report. If you do have something new to say, you should certainly say it! But customers and prospects are far more interested in solving their own business challenges than what is new in your organisation.
Ansaco will show you how to re-align your newsletter strategy with your sales and marketing objectives while retaining the interest of key audiences.
Striking a better balance between "new" and "old" articles will also help you plan your editorial calendar well in advance. You'll align the content to sales & marketing strategies, making it easier to get management support.
This will help you to move towards a process driven approach that saves you time. It also gives your managers the confidence to take a more hands-off approach. The time you save can be usefully invested in analysing results, which will enable you to deliver actionable information to your sales team.
Once you have aligned the editorial process with business goals you'll have an objective indicator for judging the quality of content, as well as a subjective one. Understanding what motivates customers is the key. As long as you are taking this approach, your Newsletter will improve with each issue.