I'd like to measure a conversion (appointment booking) that happens on an external website, i.e. NOT on our domain. Its about an appointment booking (calendar) that is done through one of these portals for SME's. For booking the appointment the customer will leave our domain.
We are using GTM (Google Tag Manager) and Google Analytics for Conversion Tracking. Our site is Wordpress.
Obviously the appointment booking will be tracked in the backend of the appointment booking site, but thats not the question nor the issue. We'd like to have it set up as a GA Conversion.
We are already measuring the click on the button as a conversion but would like to count it when the user has really terminated the process, i.e. finished the booking process successfully.
Does somebody have experience doing that?
In that case you depend on the policies of that website.
In my experience I worked with some hotel booking services, and they give some kind of integration with Google Analytics.
This is just a simple diagram not a complete solution, I'm pretty sure that can work because I did in the past, but as I mention require some knowledge, if you are a developer will not represent a big deal for you.
@Roman: We are already measuring the click on the button as a conversion but would like to count it when the user has really terminated the process, i.e. finished the booking process successfully.
Interesting I will check the details, I'm pretty sure that your solution will be useful in the future.