LAS VEGAS — March 28, 2019 —Adobe and Drift, the leading conversational marketing platform, today announced that Conversational ABM™ for Marketo Engage, a first-ever conversational capability for account-based experiences (ABX) – a new way to identify, understand, and engage B2B customer buying teams. Conversational ABM for Marketo Engage will be available to customers of Marketo Engage, part of Adobe Experience Cloud, enabling marketers to personalize every website visit from a target account with a personalized conversation in real-time.
Connect qualified people tied to key accounts with the right sales representative faster: Conversational ABM for Marketo Engage will automatically open a fast lane for marketing qualified accounts (MQAs), directly starting a conversation between them and the sales representative assigned to the account.
Prove conversation marketing impact: Marketers will be able to track all Conversational ABM for Marketo Engage conversations and attribute them back to revenue.
Additionally, Marketo Engage announced that Verticurl, a Global Platinum Marketo Partner and WPP company, is a preferred global partner to help accelerate integration of Conversational ABM for Marketo Engage directly into marketers' current marketing technology stack, customer experience strategy, and marketing operations processes. Marketo Engage customers will benefit from Verticurl's global team of marketing technology and ABX consultants in over 20 countries.
Conversational ABM for Marketo Engage is available for customers using Marketo Engage and Drift now. To learn more, visit https://www.drift.com/integrations/marketo/ or https://www.adobe.com/marketing/marketo.html.
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