Marketplace mover. Trolley developed the long-term strategy and IT roadmap for the CMS health insurance marketplace on the HealthCare.gov site. Her strategy addressed the site's back-end components and outlined how to improve the customer experience, provide call center support and ensure the accuracy of payments for health insurance plans via the marketplace. Her roadmap resulted in the launch of the out-of-pocket cost calculator, doctor and facility lookup, and prescription drug lookup -- all of which helped users compare plans.