After several years of producing videos and photos as a hobby, David Hartman decided it was time to open the Rossland-based Hayfire Media.
Marshall McLuhan might have said, "the medium is the message" first, but David Hartman is certainly capable of putting that idea to the test.
After several years of producing videos and photos as a hobby, Hartman decided it was time to put his skills to the test by opening Hayfire Media, a Rossland-based production company.
Hartman began taking pictures and shooting videos for fun, but over the last four years, many other people started to notice his potential in the industry.
Hartman started the project by visiting the Skills Centre where he began writing a business plan over the course of 10 weeks and after studying bookkeeping, he met with the Skills Centre staff regularly.
Hartman began filming musicians at the Miner's Hall in Rossland for a small series on his website.
"I was working in Rossland, that's where I'm based," said Hartman. "And it's a cool project, the series is on my site and it's an ongoing thing.
The one-month trip is going to have three adventurists traveling, taking photos, writing and making memories. Hartman is passionate about pursuing both of his hobbies: spending time in the outdoors and documenting it, as well as other people's experiences.
"It's a month long canoe trip in a really rural part of Northern Ontario and we're making (an independent) film about that," he said.
For more information about the man behind the message or Hayfire Media, visit www.hayfiremedia.com.