In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.
Endorsements
One Direction
One Direction | Endorsements
Yes, Pokemon Black and White, Nokia, Colgate, among others. They launched Nokia C3 and Nokia C2-02 phones. Yes,  One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste, the  band was also signed by Pepsi Yes, Nokia, Colgate, Pepsi, to name some.
who sings that's what makes you beautiful
user
One Direction
assistant
where are they from?
user
London, England.
assistant
how many songs have they sung?
user
Sorry. I cannot find the answer based on the context.
assistant
do they have any albums?
user
Yes, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), among others.
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are they associated with any brands?
user
The group's 2015 U.S. tour was also supported by Honda.
One Direction | Endorsements
Social media marketing included a tie up with Shazam, whereby consumers that used the digital music app in conjunction with the ad both on TV and online were be able to view exclusive content and link back to iTunes to buy One Direction's single, "Live While We're Young". Mini figures based on members of the group were launched for the band's US fans after the agreement was signed by American firm Hasbro. In October 2012, the band also signed up to endorse Filipino clothing brand, Penshoppe. In 2013, One Direction announced pop-up shops around the world, including Brisbane, Toronto, Chicago, New York, Tokyo and Stockholm, selling exclusive merchandise.
One Direction | Endorsements
In 2015, One Direction appeared in an advert for the Toyota Vios. the commercial aired in Thailand. Coca-Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend. One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London, England on 24 June. The band appeared in a Honda Civic ad which shows the quartet testing out the car's stereo, style and trunk space with a humorous tone and the tagline "It's all One Direction approved." The ad is set to the 1D single "Drag Me Down".
One Direction | Endorsements
Despite being released at the year's end, it was the best-selling album worldwide in 2013 with 4 million copies sold globally. To promote the album, the band performed on both the American and British versions of "The X Factor".
One Direction | 2013–2014: "Midnight Memories" and "This Is Us"
Prior to debut, Iz*One had endorsed and collaborated with multiple brands including Overhit, Salewa, and Skoolooks. The group had also featured in magazines such as "Non-no".
Iz*One | Endorsements
One Direction are an English-Irish boy band consisting of members Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson. In addition, Zayn Malik was a member until his departure from the band, announced on 25 March 2015. One Direction have released five hit albums, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), "Four" (2014), and "Made in the A.M." (2015). The band has won numerous awards, among them six Billboard Music Awards, seven Brit Awards, seven American Music Awards and 28 Teen Choice Awards.
List of awards and nominations received by One Direction | Introduction
Nabisco became the title sponsor of One Direction's North American tour. The band became the new faces of Toyota VIOS, releasing behind-the-scenes look at their commercial for the vehicle. One Direction's debut fragrance, Our Moment, launched at Harrods in London and on their website in 2013. The full length advert for the fragrance was released on 24 August 2013, featuring the song "My Favourite Things". The perfume was the best-selling famous fragrance of Christmas 2013. In 2014, the band released their second scent That Moment. The fragrance was released with a matching shower gel and body lotion. They released a commercial for their third fragrance, "You & I", named after their 2014 song of the same name.
One Direction | Endorsements
Several artists have signed endorsements with Candie's. Some of they are Sarah Hyland, Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) while Carly Rae Jepsen, Lea Michele, Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.
Candie's | Endorsements
One Direction began working on their third studio album whilst embarking on their second international tour, the Take Me Home Tour. The album was announced simultaneously with the news of the band's third world tour, the Where We Are Tour, which subsequently led fans to wrongly assume that the album would be named ""Where We Are"". Member Louis Tomlinson proclaimed that the album would have a "rockier" sound to it than the band's previous releases. The official title of the album was announced on 6 September 2013, starting with Zayn Malik tweeting a teaser video of Harry Styles spelling out the word "Mid" out of a pile of alphabet cards on the floor, followed by a full video posted on the band's Instagram account later on, revealing the title, "Midnight Memories".
Midnight Memories | Background and development
One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London, England in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson; former member Zayn Malik departed from the group in 2015. The group signed with Simon Cowell's record label Syco Records after forming and finishing third in the seventh series of the British televised singing competition "The X Factor" in 2010. Propelled to global success by social media, One Direction's five albums, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), "Four" (2014), and "Made in the A.M." (2015), topped charts in most major markets, and generated hit singles including "What Makes You Beautiful" (their first number one on the UK Singles Chart, and the highest debut for a British act on the US "Billboard" Hot 100 since 1998), "Live While We're Young", "Best Song Ever", "Story of My Life" and "Drag Me Down".
One Direction | Introduction
In November 2014, National Stores partnered with Latin American actress / musical artist Maite Perroni to introduce her Coleccion Maite Perroni, a contemporary fashion line inspired by her favorite designers reflecting her own personal taste.
National Stores | Celebrity Endorsement
Takhar added the resulting album was one of the best pop records made by Syco Records in the past few years, and that he was confident it would be successful. In November 2011, they signed a record deal with Columbia Records in North America. Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign with One Direction. "Other artists in that category had gotten a little older," he said. "I just thought there was a void, and maybe they could seize and hold it."
Up All Night (One Direction album) | Background and development
In May 2012, American actor and model Ian Somerhalder, a.k.a. Damon Salvatore of The CW Television Network's "The Vampire Diaries", announced he was to endorse Penshoppe. In May 2012, Leighton Meester, also a "Gossip Girl" cast member, became an endorser for Penhshoppe's campaign called "All Stars". Later in October 2012, Penshoppe announced through its Twitter account that the brand will also be endorsed by One Direction. Recently, it was announced by Nina Dobrev, another star from "The Vampire Diaries", will also be endorsing the brand. Most recently, Josh Bowman, a leading star in the hit show "Revenge", was also announced as an upcoming Penshoppe endorser.
Penshoppe | Endorsements
International brands owned or distributed by U.S. Music included:
U.S. Music Corporation | Associated brands
One Direction's debut studio album, "Up All Night" (2011), is predominantly a pop music record, containing elements of teen pop, dance-pop, pop rock, with electropop and rock influences. Digital Spy's Robert Copsey described the album as a "collection of PG pop rock with killer choruses", while "The New York Times" considered it "full of easy rock-inflected pop, blithe and sometimes clever." Jason Lipshutz of "Billboard" acknowledged that the album demonstrates an originality in sound that was "necessary for the revitalization of the boy band movement". The songs "One Thing" and "What Makes You Beautiful" were particularly noted for the genres of power pop and pop rock, for their "powerhouse" guitar riffs and "forceful" choruses.
One Direction | Artistry
The brand's design is influenced by classic hip hop and basketball, and Teddy Santis's experiences growing up between Queens and Greece in the 1990s. The brand has also collaborated with Woolrich, Suicoke, Timberland, New Balance, New Era, Paraboot, Drake's, and Porsche.
Aimé Leon Dore | Description
In August 2012, the group's record sales exceeded 8 million singles, 3 million albums, and 1 million DVDs, and they performed "What Makes You Beautiful" at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics. One Direction were the biggest winners of the 2012 MTV Video Music Awards winning their three nominations on 6 September 2012, including Best New Artist.
One Direction | 2011–2012: "Up All Night"
In the 2016 Gigi Hadid joined the company. Reebok also produce shoes for Emporio Armani under the label "EA7". Some artists and fashion figures that have signed endorsement agreements with Reebok in the last years are Ariana Grande, Gal Gadot, Victoria Beckham, Cardi B, and Camille Kostek.
Reebok | Non-sport related endorsements
Upon its release, "Midnight Memories" received mixed reviews from music critics and publications. Brian Mansfield from "USA Today" awarded it three stars out of four, saying ""Midnight" uses classic rock as a color the way last year's "Take Me Home" used electronic dance music." Kitty Empire of "The Guardian" commented that "after two albums of flirting, hand-holding and coltish fumbling at parties, One Direction might just have finally gone all the way on their third album" and that "this album does the job, in more ways than one" while commenting specifically of the new maturity of the group and the "rockier" sound.
Midnight Memories | Critical reception
Writing with "USA Today", Brian Mansfield complimented the songwriting of Tomlinson and Payne while noting the "elements of power pop in the shouted choruses of the riffy title track and the trebly guitar chords" while adding "the best songs here ... suggest the group's finest memories may still lie ahead". Sam Lansky of "Idolator" complimented the album, calling it "one of the sturdier pop releases in recent memory" and commenting they One Direction "have proven themselves to be a surprisingly reliable pop act, and here, as ever, the choruses soar marvelously, the harmonies are pleasing, the production is taut and the songcraft is beyond reproach".
Midnight Memories | Critical reception
English-Irish boy band One Direction including Harry Styles, Niall Horan, Louis Tomlinson, Liam Payne, Zayn Malik have recorded material for five studio albums. Apart from their album songs, the band has released several non-album singles, such as the charity singles "One Way or Another (Teenage Kicks)" and "God Only Knows". "Forever Young", which would have been released if they had won "The X Factor", was their first unofficial single. "What Makes You Beautiful", was released as their debut single and lead single from their debut studio album, "Up All Night" (2011). They made history as the first U.K. group to bow at number one on the "Billboard" 200 with a debut album.
List of songs recorded by One Direction | Introduction
As part of the marketing campaign, the band allowed fans to upload pictures of themselves that would appear on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the band's website where the photos were used to recreate the poster itself. An initial teaser trailer was released on 8 February 2013, followed by a second trailer on 25 June 2013. This second trailer also teased a snippet of "Best Song Ever", the lead single from their third studio album, "Midnight Memories", which has been released upcoming on 25 November 2013
One Direction: This Is Us | Marketing
The group also endorsed and collaborated with several other high-end brands including sportswear brands Puma and Reebok, luxury fashion houses Louis Vuitton and Dior Cosmetics, cosmetics brand Moonshot, handbag brand St. Scott London, and department store Shibuya 109. Blackpink also entered in a collaboration with Tokyo Girls Collection x CECIL McBEE to release merchandise in Japan.
Blackpink | Endorsements
Below is a list of music artists associated with eOne, either on the record label or management:
Entertainment One | Music
In the beauty and apparel industry, BTS have maintained a relationship with uniform brand SMART since 2016, having renewed their contract with them through 2019. BTS have also promoted the face mask brand Mediheal, the cosmetics brand VT Cosmetics, the contact lens brand Play/Up, vitamin supplement brand Lemona, Indonesian e-commerce company Tokopedia, and massage chair brand Bodyfriend.
BTS | Endorsements
Radio programmers were flooded with calls from fans. Johnny Wright, who managed New Kids on the Block, Backstreet Boys and 'N Sync, said: "Now they are calling the radio station, and the radio station is scratching its head, saying, ‘We don't even have that record yet,’. It's almost like the return of The Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids."
Up All Night (One Direction album) | Release and promotion
Artists who are affiliated with this label include:
Mas Flow Inc. | Affiliated artists
Tomlinson contributed more in songwriting to One Direction than any other band member with songwriting credits on the majority of the later 3 albums, "Midnight Memories", "Four", and "Made in the A.M.", and on a total of 38 songs across the band's discography, including six hit singles and two songs, "No Control" and "Home", that became the subjects of fan-created promotional projects. Savan Kotecha credits Tomlinson with "leading the charge" in shifting 1D's music towards a more mature sound. Tomlinson's early influences and favourite artists include Robbie Williams, The Fray, and Ed Sheeran. In an interview with "Now" magazine, he said: "I've always loved Robbie.
Louis Tomlinson | Artistry
WayV has endorsed and collaborated with multiple brands including Skechers, Carslan, Cigalong Beauty, and Maeil Barista Rules. The group has also featured on the cover of magazines such as "Nylon China", "Harper's Bazaar China", "InStyle" "Icon", and "Men's Uno".
WayV | Endorsements
"You & I" is a song recorded by English-Irish boy band One Direction, taken from their third studio album "Midnight Memories" (2013). It was written by Julian Bunetta, John Ryan and Jamie Scott, with production being handled by Julian Bunetta and John Ryan. "You & I" was released as the album's fourth and final single, first impacting US contemporary hit radio on 15 April 2014 by Columbia Records and later being released in Europe on 23 May 2014. An EP containing a remix created by band member Liam Payne was also released. "You & I" is a soft rock ballad.
You &amp; I (One Direction song) | Introduction
"Up All Night" has its ups and downs, but One Direction complete two important tasks on their debut album: the boy band notches a long-lasting hit with "What Makes You Beautiful," and they look forward instead of back. Get ready to hear a lot more of One Direction. Matthew Horton of "Virgin Media" opined that the album brims with "punchy pop-rock", and considered the dance-orientated "Stole My Heart": "the only misstep, which only reinforces their decision to go pop-rock." "MSN Music"s Ben Chalk called the album: "manufactured, calculated and commercial", assessing that the resulting album "is a corking pop album".
Up All Night (One Direction album) | Critical reception
On 1 December 2013, "You & I" debuted at number 19 on the UK Singles Chart, due to strong digital downloads after the release of "Midnight Memories". Later, the song re-entered at number 49, on 27 April 2014, after the release of its music video, becoming that week "best comeback". The song kept on climbing the following weeks, until it reached number 44, on 11 May 2014. However, after the official release as a single, the song climbed to number 22. In Ireland, the song also debuted after the release of the album, charting at number 45, on the week ending 28 November 2013.
You &amp; I (One Direction song) | Commercial performance
One Direction performed the song during the "Midnight Memories" release party in Los Angeles on 22 November 2013. The song was also performed during their concert for "Good Morning America" on 26 November. They performed the song live on the final of "The X Factor" on 15 December, "La Voz" on 18 December and the final of "The X Factor USA" on 19 December. Also they performance two major concert tours: Where We Are Tour (2014) and On the Road Again Tour (2015).
Midnight Memories (song) | Live performances
Released in September 2011, One Direction's debut single, "What Makes You Beautiful", was a commercial and international success. It reached number one on the UK Singles Chart, after becoming the most pre-ordered Sony Music Entertainment single in history. Subsequent singles, "Gotta Be You" and "One Thing", peaked in the UK Singles Chart top ten. In November 2011, they signed a record deal with Columbia Records in North America. Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign One Direction; "I just thought there was a void, and maybe they could seize and hold it." That same month, they released "Up All Night", their debut studio album, in the UK and Ireland.
One Direction | 2011–2012: "Up All Night"
After the release of "Four", One Direction became the first band in the US "Billboard" 200 history to have their first four albums debut at number one. Their third album, "Midnight Memories", was the best-selling album worldwide of 2013. Considered teen idols, One Direction were often subject to fan hysteria. They have embarked on four world tours, two of which were all-stadium. The band's Where We Are Tour, in support of "Midnight Memories", was the highest-grossing concert tour in 2014, the highest-grossing tour by a vocal group in history, and the 15th highest-grossing concert tour of all time, grossing $290.2 million (unadjusted for inflation).
One Direction | Introduction
On 28 October 2013, the second single from "Midnight Memories", "Story of My Life," was released, charting at number six in the US and at number two in the UK, while charting at number one in countries such as Mexico, Spain, Bulgaria, Denmark, and Ireland. "Midnight Memories" was released globally on 25 November 2013. It debuted at number one in the UK and in the US, making them the first group to debut at number one on the "Billboard" 200 with its first three albums, and the second to reach the top after The Monkees in 1967. The album was described by the band as edgier and as having a "slightly rockier tone" than their previous efforts.
One Direction | 2013–2014: "Midnight Memories" and "This Is Us"
"Cosmopolitan"'s Sophie Goddard lauded the album for a collection of "toe-tappers that are just impossible to dislike". "Daily Star"s John Earls complimented the group for creating an album "that doesn't take the easy route", quipping that the album has "big personalities" and "belting fun pop anthems", In a detailed review, Jason Lipshutz from "Billboard" wrote, ["Up All Night"] demonstrates an originality in sound that was necessary for the revitalization of the boy band movement. The electropop currently dominating Top 40 radio is seamlessly weaved into the pop harmonies made standards by 'N Sync, Backstreet Boys and 98 Degrees -- for instance, the title track sounds like a hybrid of Backstreet Boys' "Larger than Life" and an LMFAO song, and even includes a Katy Perry name-check.
Up All Night (One Direction album) | Critical reception
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Up All Night (One Direction album) | Certifications
It received generally favourable reviews from music critics, who named it a "cinematic", "elegant" and more "grown-up" ballad. Commercially, the song managed to reach the top forty in most countries, while it reached the top twenty in the UK and top ten in Ireland. A music video for the song caused controversy due to the 'freeze' on screen being similar to the music video from Australian band Clubfeet. The video won a Brit Award in 2015. The "You & I" fragrance endorsed by One Direction, named after the song, was released in August 2014.
You &amp; I (One Direction song) | Introduction
To promote the album, One Direction embarked on their third and first stadium concert tour, entitled the Where We Are Tour in 2014.
Midnight Memories | Introduction
Midnight Memories is the third studio album by English-Irish boy band One Direction, released on 25 November 2013 by Columbia Records, Syco Music and Sony Music. The album was described as having a "slightly rockier tone" than their previous efforts. It has become the fastest-selling album in Amazon UK's history, breaking the record set by One Direction's previous release, "Take Me Home" (2012). The album debuted at number one on the US "Billboard" 200, making One Direction the first group in history to debut at number one in the US with their first three albums. Despite being released five weeks before the year's end, "Midnight Memories" nevertheless became the best-selling album of 2013 as listed by the IFPI, with sales of four million copies.
Midnight Memories | Introduction
The ballad received generally positive reviews from music critics, who noted the song's memorability and complimented its composition. Upon the release of "Up All Night", "Moments" charted in lower regions on the singles charts of Australia, Canada, and the United Kingdom due to strong digital download sales. One Direction performed the song on all three of their major concert tours: Up All Night Tour (2011–12), Take Me Home Tour (2013) and Where We Are Tour (2014).
Moments (One Direction song) | Introduction
In 2017, Wanna One were featured in 16 advertisements including cosmetics, clothing, mobile games, foods and beverages and more.
Wanna One | Endorsements
In less positive reviews, Jody Rosen of "Rolling Stone" criticized the album for lacking personality. Adam Markovitz of "Entertainment Weekly" perceived that the album "won't help the group earn much respect in music circles. But if a tween-pop empire is what these boys are after, they're definitely headed in the right direction". "The Independent" editor Simon Price gave the album two out of five stars, and in an assessment wrote: "the album consists of fifteen installments of inoffensive daytime radio pop, of which half the songs sound like "I Want It That Way" by the Backstreet Boys, the other half like "Free Fallin'" by Tom Petty, it will sell by the zillion."
Up All Night (One Direction album) | Critical reception
They were inducted into the "Guinness World Records" as a result. The album was certified triple platinum by the Recording Industry Association of America (RIAA) on 26 July 2020, denoting shipments of 3,000,000 copies. "Up All Night" also became the first album by a boy band to sell 500,000 digital copies in the US by October 2012. The album has sold over 2.05 million copies in the United States as of August 2015.
Up All Night (One Direction album) | Commercial performance
French Connection represents the majority of French Connection Group's revenue (some 88 per cent in 2014), however it owns a number of other clothing/homewear brands, including YMC, Great Plains and TOAST. Toast now has twelve UK stores.
French Connection (clothing) | Other brands in group
"Midnight Memories" is a song by the English-Irish boy band One Direction from their third studio album of the same name. It was co-written by Joe Elliott, Phil Collen, Richard Savage, Robert John "Mutt" Lange, Stephen Maynard Clark, Julian Bunetta, Jamie Scott, John Ryan and band members Liam Payne and Louis Tomlinson. The song was released on 20 November 2013, five days prior to the release of the album, and debuted at number three on the Irish Singles Chart the following day. It has since peaked in the top 10 of nine other countries around the world, including Australia, New Zealand, Denmark, the Netherlands and Spain.
Midnight Memories (song) | Introduction
The following artists released at least one recording for Buddah Records, or for one of Buddah's subsidiaries/distributed labels as noted in parentheses:
Buddah Records | Associated labels artists
Jones produced a bonus track for One Direction on their second album "Take Me Home" and wrote "Don't Forget Where You Belong" from their third album "Midnight Memories".
Danny Jones | Other work
Her brand endorsements include Glow & Lovely, Cornetto, Samsung Mobile, Chevrolet, among others.
Yami Gautam | Brand endorsements
After being formed and finishing third in the seventh series of "The X Factor" in 2010, One Direction were signed by Simon Cowell to a £2 million Syco Records record contract. Recording for their debut album began in January 2011, as they flew to Los Angeles to work with Moroccan-Swedish producer RedOne. In February 2011, One Direction and nine other contestants from the series participated in the "X Factor" Live Tour. After the tour concluded in April 2011, the group continued working on their debut album. Recording took place in Sweden, the United States, and the United Kingdom, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac, RedOne, Toby Gad and Rami Yacoub, among others.
Up All Night (One Direction album) | Background and development
A Brand is a Belgian rock group featuring Dag Taeldeman. Their hits include "Riding Your Ghost", "Hammerhead", "Beauty Booty Killerqueen" and "Time".
A Brand | Introduction
The film was a box office success, topping the UK and US box offices and grossing over $60 million worldwide, and became the fourth highest-grossing concert movie. On 16 May 2013, the band announced their first all-stadium tour, the Where We Are Tour. Tickets for the tour sold out in minutes and more shows were added due to "overwhelming demand." On 23 November 2013, in support of "Midnight Memories", the band participated in "1D Day", a day dedicated to One Direction fans. The day constituted of a landmark 7.5-hour socially interactive YouTube live-stream featuring live band performances, celebrity guests including, Simon Cowell, Cindy Crawford, Piers Morgan, and Jerry Springer.
One Direction | 2013–2014: "Midnight Memories" and "This Is Us"
The label's supergroup Retox included Gabe Serbian and Pearson of The Locust, and many of the bands such as The Crimson Curse and Cattle Decapitation are connected to The Locust as well.
Three One G | Collaborations
1; the Monkees and the Kingston Trio also reached No. 1 with their first four albums but not in the first week of sales. One Direction follows three solo artists who have attained No. 1 status with their first four albums: Britney Spears and DMX in 2003, and Beyoncé in 2011. (In 2013, Beyoncé's fifth album also debuted at No. 1.) "Four" sold 814,000 copies in the US in 2014, the ninth best-selling album of the year. The album reached its millionth sales mark in the U.S. in August 2015, and has sold 1,016,000 as of October 2015.
Four (One Direction album) | Commercial performance
Sony Music Entertainment announced that they would be launching endorsement deals between Fifth Harmony and a number of companies, including two clothing lines with Wet Seal. The first clothing line with Wet Seal was launched in August 2014 in 200 stores across America, featuring a collection from each member based on their individual style. During the summer of 2015, Fifth Harmony were named as the faces of the clothing brand Candie's.
Fifth Harmony | Endorsements and sponsorships
The company has collaborated with a number of artists and models who participated in advertising campaigns of the brand including Kate Moss, Kendall Jenner, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.
Reserved | Collaborations
English-Irish boy band One Direction have released five studio albums, six extended plays, seventeen singles (including two charity singles), two video albums, and seventeen music videos and will soon release new music. They signed with Simon Cowell's record label Syco Records after being formed and finishing third in the seventh series of British television singing competition "The X Factor" in 2010. They subsequently signed in North America with Columbia Records. "", a 3D documentary concert film was released on 29 August 2013 in the United Kingdom and 30 August 2013 in the United States. The film captures the band on the road during the Take Me Home Tour and documents their origins and rise to fame.
One Direction discography | Introduction
After being formed and finishing third in the seventh series of "The X Factor" in 2010, One Direction were signed to Syco Music. Recording for their debut studio album, "Up All Night", began in January 2011. In February 2011, the boy band and other contestants from the series participated in the "X Factor" Live Tour. After the tour concluded in April 2011, the group continued working on their debut album. Carl Falk and Rami Yacoub produced three songs on the album: "What Makes You Beautiful," "One Thing" and "I Wish," all of which were co-written by Falk, Yacoub and Savan Kotecha.
One Thing (One Direction song) | Background and release
Im has collaborated with numerous beauty and fashion brands, including Calvin Klein, Levi's, Macy's, and Clinique. In 2016, she released a makeup collection called "Jenn Ne Sais Quoi" with cosmetics brand ColourPop.
Jenn Im | Collaborations
Recording took place in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac and Rami Yacoub, among others. In September 2011, One Direction's debut single, "What Makes You Beautiful", was released. A global and commercial success, it reached number one in several countries including the UK. That November, their debut studio album, "Up All Night" was released in the UK and Ireland. Released internationally in 2012, One Direction became the first UK group to have their debut album reach number one in the USA. Following the album's release, they headlined the Up All Night Tour.
Louis Tomlinson | 2011–2015: One Direction
Three different perfumes were associated with the Helmut Lang label, produced in cooperation with Procter & Gamble, all of which were discontinued with the closing of the original brand in 2005.
Helmut Lang (fashion brand) | Original fragrances
With their fourth album, "Four", they extended the record to four consecutive number-one albums. Their next album, "Made in the A.M.", was preceded by its lead single "Drag Me Down". In October 2015, the band announced the second single from the album, "Perfect". As of April 2020, the band has sold more than 70 million records worldwide.
One Direction discography | Introduction
In 2010 the band covered the song "One" by Harry Nilsson, which was more famously covered by Three Dog Night.
The Product | One (Early 2010)
L Brands currently operates the following retail brands:
L Brands | Brands
Even before their official debut, JO1 had signed an advertising contract with Softbank and were featured in nationwide TV commercial for its subsidiary Y!mobile starting February 2, 2020. The group also had endorsed and collaborated with various brands including ABC-MART x NIKE, KitKat, FamilyMart, Francfranc, Sweets Paradise, and FuRyu, as well as participated in promotional events for luxury fashion house brands Louis Vuitton and Yves Saint Laurent. They had been featured on the front covers of magazines such as "An An", "Vivi", "Numéro Tokyo", and others.
JO1 | Endorsements
It was just sort of a thing that I think all guys feel, having to uphold a man 'I'm strong' philosophy, and kind of throwing that idea out the window." On 18 November, "Strong" was one of three tracks, along with "Diana" and "Midnight Memories", to be released ahead of the album, which was released the following week.
Strong (One Direction song) | Background and release
In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.
One Direction | Endorsements
Since the launch of her career, Tsai has endorsed a number of internationally famous brands, including Adidas, Always, Asus, Bausch & Lomb, BenQ, Bulgari, China Airlines, China Life, Crest, Gap, Dr. Jart, Dungeon & Fighter, Head & Shoulders, Hi-Chew, Intel, Knorr, Lay's, Levi's, L'Oréal, Lux, Max Factor, McDonald's, Mengniu, Mercedes-Benz, Motorola, Nars, Pechoin, Pepsi, Pony, Puma, Quaker, Rémy Martin, Samsung, Shisedo, Standard Chartered, Swarovski, Taiwan Beer, TalesWeaver"," Toyota, Tropicana, Uber Eats, Xtep, Yamaha, and 7-Eleven. In December 2018, Pony announced that Tsai designed a limited edition of its classic M100 model which premiered on December 22, 2018. In July 2019, Gap announced that Tsai designed six limited edition t-shirts, which premiered on July 25 of the year and were inspired by the six tracks from her album "Ugly Beauty" (2018).
Jolin Tsai | Endorsements
The Veronicas range of endorsements have included Australian hair products Nu:U and were also chosen to be the faces of the autumn 2005 promotional campaign for Choice Calvin Klein range. In 2006 they entered into a co-marketing deal with shoe brand Keds for their first US tour. The deal included web promotions and in-store acoustic performances at selected stores. On 27 January 2010 they announced via Twitter that they had signed a deal with cosmetic brand Flirt!, a division of Estée Lauder, to be the faces of their "Rock-n-Rebel" fragrance. They became ambassadors for the fragrance with the deal to including a multi-million dollar promotion during mid-2010 which also included giving make-up tips via the Rock-n-Rebel website and judged a beauty contest where young women were asked to submit photos of their "ultimate rock star style".
The Veronicas | Products and endorsements
The number corresponded to a ticket held by a fan from the tube; the colour of the fan's shirt was the correct answer for the "Red or Black?" challenge. The band performed "What Makes You Beautiful" and its B-side, "Na Na Na", at the BBC Radio 1 Teen Awards on 9 October 2011. The band also performed the song to open telethon "Children in Need 2011" on 19 November 2011. One Direction performed "Gotta Be You", "One Thing", and "What Makes You Beautiful" at Capital FM's "Jingle Bell Ball" on 4 December 2011, at The O Arena. They performed a medley of "She Makes Me Wanna" and "What Makes You Beautiful" with JLS on "The X Factor" eighth series final on 10 December 2011.
Up All Night (One Direction album) | Live performances
"Strong" is a song by English-Irish boy band One Direction, taken from their third studio album "Midnight Memories" (2013). It was released on 20 November 2013. It reached number one in New Zealand, number 15 in Austria and number 44 in Canada. It was written by Julian Bunetta, John Ryan, Jamie Scott, and Louis Tomlinson.
Strong (One Direction song) | Introduction
Celebrity fans of the brand include Angelina Jolie, Katy Perry, Drew Barrymore, Gwyneth Paltrow, Dakota Fanning and Angelababy. Celebrities seen wearing alice + olivia clothing include Katharine McPhee, Heidi Klum, Anne Hathaway, Eva Longoria, Megan Fox, Eyra Chapman and Rachel Riley
Alice + Olivia | Celebrity endorsement
In August 2016, global Cognac brand Rémy Martin unveiled Omojuwa as a brand influencer for its One Life/Live Them campaign in Nigeria in recognition of his status as a Public speaker, Political expert, Ideologist and Mastermind.
Japheth J. Omojuwa | Endorsements
Dhawan has endorsement deals with the following brands:
Shikhar Dhawan | Endorsements
In 2016, Kenzo announced its collaboration with H&M. Kenzo X H&M collection was released on 3 November 2016. The fashion house also collaborates with Inglot Cosmetics company, which manufactures make-up products. On 21 March 2018 Kenzo revealed Britney Spears as the face of its new 'La Collection Memento No. 2' campaign. The collaboration, marketed as #KenzoLovesBritney, features a variety of ready-to-wear nostalgic denim pieces for men and women.
Kenzo (brand) | Collaborations
Minaj has been affiliated with several manufacturing companies and has endorsed a number of products during her career. She has also stated that she has learned the ins and outs of business so she could do it herself. Her first collaboration was a November 2010 endorsement deal with MAC Cosmetics which sold a lipstick, "Pink 4 Friday", for four consecutive Fridays to promote her album "Pink Friday". In 2011, Minaj helped introduce the Casio TRYX in Times Square, and created a six-piece nail polish collection for OPI Products with colors named after her songs. In April 2012, Minaj helped launch the Nokia Lumia 900 in Times Square.
Nicki Minaj | Products and endorsements
In Canada, the album bowed atop the Canadian Albums Chart with first-week sales of 35,000 copies, which made One Direction the first UK group in Canadian chart history to enter at number one with their debut album, and the first international act to debut at number one in the Nielsen SoundScan era (post 1991) with their debut album. The album has been certified double platinum by Music Canada, denoting shipments of 160,000 units. The album debuted at number one on the United States "Billboard" 200 chart, selling 176,000 copies in its first week, which made One Direction the first UK group in US chart history to debut at number one with their first album, as well as the first number-one album by a boy band in eleven years, since 'N Sync's "Celebrity".
Up All Night (One Direction album) | Commercial performance
Each member's individual identity is reinforced by their intentionally different personal styles. Caroline Watson, the band's original stylist, spoke about styling the band, "At the beginning I didn't want them all in black or all in leather—that whole stereotypical boy band thing." Instead, her original idea was for them to be the "male equivalent to the Spice Girls", with each member being a part of the group but still having his own individual style. Horan commented on One Direction as a boy band, "People think that a boy band is air-grabs and [being] dressed in all one colour. We're boys in a band.
One Direction | Image
Khan was associated as a brand when he had advertised for Campa Cola, Limca Soft drink, Hero Honda bikes and "Double Bull" shirts well before he entered the film Industry. Even after he became a superstar, he never showed interest in promoting himself as a brand, but he was signed for Thums Up in 2002 and continued until its contract was over. Later Akshay Kumar replaced Khan. Later he was the brand ambassador of the soft drink Mountain Dew with whom he ended the contract in December 2010, and he has once again promoted Thums Up but ended contract soon after.
Salman Khan | Brand endorsements
To support the album, they embarked on their second headlining tour, the Take Me Home Tour, playing over 120 shows over four continents. In August 2013, "", a 3-D documentary concert film was released and was a box office success, grossing over $68.5 million. One Direction's third book, "One Direction: Where We Are: Our Band, Our Story: 100% Official", was released that same month. The band's third studio album, "Midnight Memories", was released on 25 November 2013. It was the best-selling album worldwide in 2013 with 4 million copies sold globally. "Best Song Ever", the album's lead single, is One Direction's highest charting single in the US to date.
Niall Horan | 2011–2015: One Direction
Brandle predominantly noted the band's popularity: "To say 1D is the hottest boy-band on the scene, doesn't quite grasp the situation. "On fire" is closer to the mark." Brandle commended the show for being "all slick, clean fun". Erica Futterman of "Rolling Stone" highlighted the group's acoustic performances, which "showed off Horan's ability to play guitar, as well as One Direction's admirable live vocals". Futterman concluded that there "was no need to worry about a backing track or a bum note, a pleasant realisation at a pop show". Jane Stevenson from Canoe.ca maintained that the show at the Molson Canadian Amphitheatre in Toronto had "none of that choreographed dance move nonsense", and complimented the "naturally, classy, low-key" production.
Up All Night Tour | Critical response
Celebrities known for wearing the brand have included Angelina Jolie, Jamie Foxx, Shaquille O'Neal , Jose Canseco, Shane West , Traci Bingham , Tommy Davidson, Tim Cook, Samuel L. Jackson, Snoop Dogg and fashion designer Christian Siriano, to name a few.
Gold &amp; Wood | Celebrities
Thomas’ endorsement deal with Capezio, a brand of dance apparel spanned 5 campaigns.
Rasta Thomas | Notes
In total, he has 27 cuts which have been released on One Direction’s last four albums ("Take Me Home", "Midnight Memories", "Four", and "Made in the A.M."). Ryan co-wrote and co-produced Top 20 hits "Midnight Memories" and "Steal My Girl." In addition to writing and producing for pop artists, Ryan formed his solo project "John the Blind". The moniker references ancient Bohemian king John of Bohemia who fought his wars blind and was carted onto the field of battle on horseback by his men.
John Ryan (musician) | Career
On March 9, 2015, Trina announced that she signed a deal with Penalty Recordings, saying in a statement "This is the beginning of a new direction and stage within my career, and now my own imprint—Rockstarr Music Group. I have collaborated with so many different talents during my career thus far, and I am beyond excited to share this phase with the world as I continue to evolve." In early 2016, Trina released "Real One", the intended lead single from her second studio album, then titled "6". Several other songs were released between 2016 and 2018, including the singles "Fuck Boy", "Fuck That" and "Damn".
The One (Trina album) | Background
The album cover artwork, revealed on 30 August 2012, features the group surrounding a traditional British K2 red telephone box, a familiar sight on the streets of the UK.
Take Me Home (One Direction album) | Packaging
Fashion Bomb is currently endorsed by ESP Guitars, Guitar-Cable.com, AHEAD Drumsticks, Cocaine Energy Drink, Line 6, Gator Cases, MAC Makeup, Presonus, In Tune Guitar Picks, American DJ, and Thayers Vocal Products.
Fashion Bomb | Endorsements
Styles said he had suggested the name One Direction to his bandmates and they agreed to keep it. Within the first four weeks of the live shows, they were Cowell's last act in the competition, and they quickly gained popularity in the UK. The group eventually reached the "The X Factor" final, and finished in third place. In January 2011, it was confirmed that One Direction had signed a reported £2 million record contract with Cowell's label Syco Records. The group's debut single, "What Makes You Beautiful", bowed at number one on the UK Singles Chart in September 2011, and their first studio album, "Up All Night", was released two months later.
Harry Styles | 2010–2015: "The X Factor" and One Direction
Other artists signed to the label included Ashley Evans, The Geezinslaws, Ray Price, Faron Young, and Pennington himself. The label closed in 1998 and the catalog is owned by Gusto Music.
Step One Records | Introduction
In 2017 Nam Joo-hyuk also become face of Penshoppe, The new addition to the faces of Penshoppe is the daughter of supermodel Cindy Crawford, Kaia Gerber.In March 2018, Penshoppe announced via their social media accounts that Zayn Malik, a former member of One Direction is back in the Penshoppe team as an endorser. Its current models include Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign. And for the year 2019, Lalisa Manoban, Thai member of sensational girlgroup BLACKPINK, joins the Penshoppe family as their newest ambassador.
Penshoppe | Endorsements
Over the past couple of years, many other well-known musicians have started their own capsule collections with designer brands.
Celebrity branding | Famous musicians collaborating with designer brands
They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl".
Girls' Generation | Endorsements
Corelle Brands manufactures products under names such as:
Corelle Brands | Current
"Little Things", the second single from the album, was produced by Gosling and co-written by Ed Sheeran and Fiona Bevan, and it debuted at number 1 in the UK Official Singles Chart. Gosling also produced album track "Over Again". "Take Me Home" has been number 1 in over 20 countries and is certified as 3× Platinum in the UK, with "Little Things" being certified as Platinum in the US. Gosling also worked alongside Ryan Tedder on the track "Right Now", which appears on One Direction's third studio album "Midnight Memories". "Midnight Memories" was the best selling artist album of 2013 with sales in excess of 685,000 for the year and is also certified as 2× Platinum in the UK and Platinum in the USA.
Jake Gosling | One Direction
The full repertoire of Cherry Red associated imprint labels as of 2016:
Cherry Red Records | Cherry Red associated imprint labels
"Best Song Ever", the lead single of the group's then-upcoming third studio album "Midnight Memories", was released on 22 July 2013. The song is their highest charting single in the US to date, reaching number two. It broke the 24-Hour Vevo Record with 10.9 million views on YouTube (this was the second time the band held the record with "Live While We're Young" attaining 8.2 million views on 20 September 2012). "", a 3D documentary and concert film about the group directed by Morgan Spurlock and produced by Spurlock, Ben Winston, Adam Milano and Simon Cowell, was released by TriStar Pictures on 30 August 2013.
One Direction | 2013–2014: "Midnight Memories" and "This Is Us"
With a career spanning two decades, Koo has endorsed a large number of brands in Hong Kong and Mainland China. Some of the major brand endorsements include, Pepsi, Brooks Brothers, Samsung Galaxy, Xbox 360 Kinect, Toyota Corolla, Yokohama Tire, Lay's, Lipton, Lotte chewing gum, Tropicana, Gillette, OSIM, Tag Heuer, Epson printer, Matisse, Johnnie Walker, Pentax camera, Clinique, Hugo Boss Perfume, Bally, Puma, DBS Black World MasterCard.
Louis Koo | Brand spokesperson
Their debut single, "What Makes You Beautiful", was released in September 2011, and was a commercial and international success, reaching number one in several countries. Their debut album, "Up All Night", was released in Ireland and the UK of November of that same year, charting at number one and number two, respectively. The album was released worldwide in March 2012, and One Direction became the first UK group to have their debut album reach number one in the United States. Following the release of the album, the group headlined the Up All Night Tour. Originally intended with shows taking place only in the UK and Ireland, Australian and North American legs of the tour were added due to demand.
Liam Payne | 2008–2015: "The X-Factor" and One Direction
Since returning to playing guitar and producing music,McRocklin has become an artist for brands such as:
Thomas McRocklin | Endorsements