In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.
Endorsements
One Direction
One Direction | Endorsements
To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves Sorry. I cannot find the answer based on the context.
who sings that's what makes you beautiful
user
One Direction
assistant
where are they from?
user
London, England.
assistant
how many songs have they sung?
user
Sorry. I cannot find the answer based on the context.
assistant
do they have any albums?
user
Yes, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), among others.
assistant
are they associated with any brands?
user
Yes, Pokemon Black and White, Nokia, Colgate, among others.
assistant
what did they do for the third brand?
user
They teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste.
assistant
what about the second brand?
user
They launched Nokia C3 and Nokia C2-02 phones.
assistant
what are the functions of the latter phone?
user
Touch and Type.
assistant
how did the band mentioned earlier associate with this brand?
user
Social media marketing included a tie up with Shazam, whereby consumers that used the digital music app in conjunction with the ad both on TV and online were be able to view exclusive content and link back to iTunes to buy One Direction's single, "Live While We're Young". Mini figures based on members of the group were launched for the band's US fans after the agreement was signed by American firm Hasbro. In October 2012, the band also signed up to endorse Filipino clothing brand, Penshoppe. In 2013, One Direction announced pop-up shops around the world, including Brisbane, Toronto, Chicago, New York, Tokyo and Stockholm, selling exclusive merchandise.
One Direction | Endorsements
In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.
One Direction | Endorsements
The group's 2015 U.S. tour was also supported by Honda.
One Direction | Endorsements
In 2015, One Direction appeared in an advert for the Toyota Vios. the commercial aired in Thailand. Coca-Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend. One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London, England on 24 June. The band appeared in a Honda Civic ad which shows the quartet testing out the car's stereo, style and trunk space with a humorous tone and the tagline "It's all One Direction approved." The ad is set to the 1D single "Drag Me Down".
One Direction | Endorsements
Nabisco became the title sponsor of One Direction's North American tour. The band became the new faces of Toyota VIOS, releasing behind-the-scenes look at their commercial for the vehicle. One Direction's debut fragrance, Our Moment, launched at Harrods in London and on their website in 2013. The full length advert for the fragrance was released on 24 August 2013, featuring the song "My Favourite Things". The perfume was the best-selling famous fragrance of Christmas 2013. In 2014, the band released their second scent That Moment. The fragrance was released with a matching shower gel and body lotion. They released a commercial for their third fragrance, "You & I", named after their 2014 song of the same name.
One Direction | Endorsements
Each member's individual identity is reinforced by their intentionally different personal styles. Caroline Watson, the band's original stylist, spoke about styling the band, "At the beginning I didn't want them all in black or all in leather—that whole stereotypical boy band thing." Instead, her original idea was for them to be the "male equivalent to the Spice Girls", with each member being a part of the group but still having his own individual style. Horan commented on One Direction as a boy band, "People think that a boy band is air-grabs and [being] dressed in all one colour. We're boys in a band.
One Direction | Image
On 11 April 2014, the band announced that "You & I" was to be the fourth single, with band member Harry Styles claiming, "This one is for you, so we hope you like." The single was released on 25 May, accompanied by an EP, which includes a remix by band member Liam Payne called the 'Big Payno' mix, as well as a piano and duet version of the song.
You &amp; I (One Direction song) | Background and release
In the United States, "You & I" debuted and peaked at number 68, on the week ending 3 May 2014. However, it became the band's lowest charting-single there. As of December 2014, the single sold 382,000 copies in the country.
You &amp; I (One Direction song) | Commercial performance
Prior to debut, Iz*One had endorsed and collaborated with multiple brands including Overhit, Salewa, and Skoolooks. The group had also featured in magazines such as "Non-no".
Iz*One | Endorsements
The phone was designed to be worn as a wristband. The phone would project a 3 × 4 mobile-style keypad onto your fingers, with each joint making up a button. The product won an iF Concept Product Award in 2007.
Finger Touching Cell Phone | Concept
As part of the marketing campaign, the band allowed fans to upload pictures of themselves that would appear on a version of the theatrical poster. The theatrical poster itself has pictures of fans forming part of the background, with another version created and displayed on the band's website where the photos were used to recreate the poster itself. An initial teaser trailer was released on 8 February 2013, followed by a second trailer on 25 June 2013. This second trailer also teased a snippet of "Best Song Ever", the lead single from their third studio album, "Midnight Memories", which has been released upcoming on 25 November 2013
One Direction: This Is Us | Marketing
"It's a real moment. Social media has become the new radio, it's never broken an act globally like this before." Will Bloomfield, the group's manager, added, "These guys live online, and so do their fans." Their management employs a social media team and the members all tweet themselves, "which helps create the illusion that they couldn't be any closer to their fans," according to Caspar Llewellyn Smith, writing for "The Guardian". One Direction's Twitter account had amassed 10 million followers by February 2013, with the account gaining followers at an average of 21,000 per day. In an approach pioneered by The Beatles, each member is known for his feature; Horan is "the cute one", Malik is "the quiet and mysterious one", Payne is "the sensible one", Styles is "the charming one" and Tomlinson is "the funny one".
One Direction | Image
Even before their official debut, JO1 had signed an advertising contract with Softbank and were featured in nationwide TV commercial for its subsidiary Y!mobile starting February 2, 2020. The group also had endorsed and collaborated with various brands including ABC-MART x NIKE, KitKat, FamilyMart, Francfranc, Sweets Paradise, and FuRyu, as well as participated in promotional events for luxury fashion house brands Louis Vuitton and Yves Saint Laurent. They had been featured on the front covers of magazines such as "An An", "Vivi", "Numéro Tokyo", and others.
JO1 | Endorsements
They also sang the OST of the games. The next day, the group was confirmed as the new endorser for SK Telecom, South Korea's largest wireless carrier.
I.O.I | Endorsements
It received generally favourable reviews from music critics, who named it a "cinematic", "elegant" and more "grown-up" ballad. Commercially, the song managed to reach the top forty in most countries, while it reached the top twenty in the UK and top ten in Ireland. A music video for the song caused controversy due to the 'freeze' on screen being similar to the music video from Australian band Clubfeet. The video won a Brit Award in 2015. The "You & I" fragrance endorsed by One Direction, named after the song, was released in August 2014.
You &amp; I (One Direction song) | Introduction
Melinda Newman of HitFix named it an "elegant ballad that will have the long time fans waving their cell phones in the air," also noting that it "could be massive". Mikael Wood of the "Los Angeles Times" remarked that the song "could be a cover of Bryan Adams' early-'80s ballad 'Heaven'."
You &amp; I (One Direction song) | Critical reception
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One Direction discography | Studio albums
In collaboration with Dick's Sporting Goods, the line features clothing that is intended to be suitable for both active and casual wear.
Carrie Underwood | Product endorsements
The band went on hiatus in January 2016, allowing all members to pursue other projects.
One Direction | Introduction
In early 2012, Only One Direction formed as a tribute band to the teen sensations One Direction, the first of its kind in the world. The tribute band was an instant hit, attracting nationwide attention which led to the band performing up to seven shows a week. The band performed to over 150000 audience members in its first two years, quickly establishing its presence in the music industry. The band initially consisted of five members, Henry Allan (portraying One Direction member Harry Styles), Jamie SEARLS (Zayn Malik), Andy Fowler (Louis Tomlinson), Aaron Foster (Liam Payne), and Matt Brinkler (Niall Horan), but due to high demand for performances, the band expanded in 2013, bringing alternates to perform at some of the shows.
David Ribi | Only One Direction
There are also several models which carry no brand name or model number on the device or packaging, and a few sold under counterfeit trademarks such as Sony, Samsung, iPod, and others that use the same spelling in their brand name yet different brand styling, with inverse effect to established brands that offer similar or unrelated products.
S1 MP3 player | Models
Still disappointed with the way that the various record labels had handled the duo's product during the first decade of their career, Thes One made the decision after "Carried Away" to take complete control of the production process for the group's albums from start-to-finish and release all new material under a new business entity, Piecelock 70. The name "Piecelock 70" (also styled as PL70) has existed as Thes One's corporate touring account since 2004, but Thes One took the opportunity to actually construct a whole new recording facility in downtown Los Angeles and make the name a label and a brand.
People Under the Stairs | 2011–2012: Piecelock70 and "Highlighter"
One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London, England in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson; former member Zayn Malik departed from the group in 2015. The group signed with Simon Cowell's record label Syco Records after forming and finishing third in the seventh series of the British televised singing competition "The X Factor" in 2010. Propelled to global success by social media, One Direction's five albums, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), "Four" (2014), and "Made in the A.M." (2015), topped charts in most major markets, and generated hit singles including "What Makes You Beautiful" (their first number one on the UK Singles Chart, and the highest debut for a British act on the US "Billboard" Hot 100 since 1998), "Live While We're Young", "Best Song Ever", "Story of My Life" and "Drag Me Down".
One Direction | Introduction
Despite a 34% gain in weekly activity to their Vevo channel, with the clip's success and preceding teaser videos earning 38 million views during the week, One Direction held at number two on the "Billboard"s Social 50 chart A 15% rise in Facebook reaction gave way to a 154,000 increase in Facebook likes during the week. 191,000 Twitter followers added contributed to their overall fan base increase as well.
Kiss You (One Direction song) | Music video
We're trying to do something different from what people would think is the typical kind of boy band. We're trying to do different kinds of music and we're just trying to be ourselves, not squeaky clean." Leah Collins, writing for the "National Post", remarked they had succeeded on the latter front. "For the most part, that just means the group presents themselves as typical, goofy and uncensored teenage boys – posting jokey YouTube videos, for instance, or boozing at awards shows." Writing for "The Observer", Kitty Empire opined, "One Direction fulfill a great many boy band prerequisites (looks, soppy lyrics, tune-grasp, fame-lust) but their lack of routines points to the subtle digressions afoot here".
One Direction | Image
Who do these kids think they are, The Beatles? Actually, Spurlock makes that connection more than once—first by noting that One Direction has conquered the world even faster than its Liverpool predecessors, second by casting the new British invaders in a loose "A Hard Day’s Night" homage." "Chicago Sun-Times"s Bill Zwecker felt "My major issue with “One Direction: This Is Us” is the use of distracting 3-D effects that feel forced. And the insertion of animation during some of the concert footage come off as jarring and kind of amateurish. That said, the film is a successful witness to the great charm possessed by all five members of One Direction.
One Direction: This Is Us | Critical response
After the tour concluded in April 2011, the group continued working on their debut album. Recording took place in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac, and Rami Yacoub, among others.
One Direction | 2010–2011: "The X Factor"
Credits adapted from the booklet of "Direction". The Starting Line Additional musicians Production
Direction (album) | Credits and personnel
Andrew Unterberger of "Spin" praised the album's 80's sound while commenting that the songs are "intoxicating, adrenalizing, and undeniably visceral blasts of old-school pop/rock, furthered by the group’s commitment to patently ridiculous lyrics" while ending the review with "the question of whether they can find a permanent safe haven is less certain — if they pretend to be Bon Jovi for long enough, will we forget that they started out as New Kids on the Block? Probably not, but hell, no boy band has ever made it this far and still managed to sell this much and sound this good".
Four (One Direction album) | Critical reception
"Billboard" correspondent Jason Lipshutz hailed "One Thing" as "perfectly executed pop rock" and opined that it "could own radio for months". "Cosmopolitan"'s Sophie Goddard lauded "One Thing" as an "upbeat, catchy, hit-in-waiting," and "Entertainment Weekly" writer Adam Markovitz commended it as "irresistibly bouncy".
One Thing (One Direction song) | Critical reception
The Starting Line subsequently appeared at the Bamboozle Left and Bamboozle festivals. Following on from this, the band went on an indefinite hiatus, saying; "Imagine getting your first job ... and doing that exact same job for the rest of your life ... eventually you need to stop for a minute and see what else is out there".
Direction (album) | Release and promotion
Radio programmers were flooded with calls from fans. Johnny Wright, who managed New Kids on the Block, Backstreet Boys and 'N Sync, said: "Now they are calling the radio station, and the radio station is scratching its head, saying, ‘We don't even have that record yet,’. It's almost like the return of The Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids."
Up All Night (One Direction album) | Release and promotion
Brandle predominantly noted the band's popularity: "To say 1D is the hottest boy-band on the scene, doesn't quite grasp the situation. "On fire" is closer to the mark." Brandle commended the show for being "all slick, clean fun". Erica Futterman of "Rolling Stone" highlighted the group's acoustic performances, which "showed off Horan's ability to play guitar, as well as One Direction's admirable live vocals". Futterman concluded that there "was no need to worry about a backing track or a bum note, a pleasant realisation at a pop show". Jane Stevenson from Canoe.ca maintained that the show at the Molson Canadian Amphitheatre in Toronto had "none of that choreographed dance move nonsense", and complimented the "naturally, classy, low-key" production.
Up All Night Tour | Critical response
Dre Studio" headphones, on July 25, 2008. To promote its products, Beats primarily relied on endorsements by pop and hip-hop music performers, including product placement within music videos, and partnering with musicians and other celebrities to develop co-branded products. Beats' use of endorsements by musicians helped the company aggressively target the young adult demographics.
Beats Electronics | Formation
One Direction: This Is Us is a 2013 3-D documentary concert film about English-Irish boy band One Direction. It opened in the United Kingdom on 29 August 2013, followed a day later in the United States. The film shows many clips and songs of One Direction and grossed $68 million worldwide.
One Direction: This Is Us | Introduction
Similar to the UK, it re-entered at number 47, after the music video's release, before climbing from number 33 to number 7, after its official release. It became the band's eleventh top-ten single there. Elsewhere, the song performed moderately on the charts. In Australia, the song debuted and peaked at number 23, while in New Zealand, it reached number 22. It reached the top-twenty in Spain, where it peaked at number 13, but became their first single since their debut, "What Makes You Beautiful" (2011), to miss the top-ten, while in France, the song only managed to reach number 42, after the album's release.
You &amp; I (One Direction song) | Commercial performance
Carl Williot of Idolator thought that "It's a cool idea, giving the illusion that it's a single-take visual, while obviously bringing to mind the iconic closing scene in Michael Jackson's 'Black or White'." Louis Virtel of HitFix called it "weird and scary." The video garnered controversy as it appears to plagiarise Australian band Clubfeet's video for "Everything You Wanted". Australian production company OhYeahWow declared in a statement on its blog: "It seems that the chaps of One Direction have taken it upon themselves to regurgitate our original concept. Don't get us wrong, we here at Oh Yeah Wow are big One Direction fans and are envious of their ability to maintain flawless hairdos."
You &amp; I (One Direction song) | Reception and controversy
"You & I" is a song recorded by English-Irish boy band One Direction, taken from their third studio album "Midnight Memories" (2013). It was written by Julian Bunetta, John Ryan and Jamie Scott, with production being handled by Julian Bunetta and John Ryan. "You & I" was released as the album's fourth and final single, first impacting US contemporary hit radio on 15 April 2014 by Columbia Records and later being released in Europe on 23 May 2014. An EP containing a remix created by band member Liam Payne was also released. "You & I" is a soft rock ballad.
You &amp; I (One Direction song) | Introduction
"One Thing" is an upbeat, uptempo pop rock number which runs for three minutes and ten seconds. Its instrumentation includes piano lines, vocals, and guitar strings. The lyrical content regards the protagonist's infatuation with a significant other, while the lead vocals are predominantly sung by members Harry Styles and Liam Payne. According to the digital sheet music published at Musicnotes.com by Sony/ATV Music Publishing, One Direction's vocal range in the span from the note of B to D. Written in the key of D major, the song set in the time signature of common time at a fast-paced tempo of 128 beats per minute.
One Thing (One Direction song) | Composition
The device only supports dual-band 2G. The design is styled after the original 5310 with the same colour schemes, Black and Red, and White and Red.
Nokia 5310 (2020) | Design and function
No one voice stood out." Mike Wass of Idolator felt One Direction's "surprisingly accomplished effort" of Kings of Leon's "Use Somebody" proved that One Direction are "more than capable" of evolving their sound.
One Direction | Artistry
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List of Official Record Store Chart number ones from the 2010s | Number ones
5 Seconds of Summer have established two known and confirmed companies, both London-based. The initial 5 SECONDS OF SUMMER LLP was created in January 2013, followed by the 5SOS LLP which was established in June 2014. The band also has multiple known Australian touring and business companies. The secondary company, 5SOS LLP was established in association with company ONE MODE PRODUCTIONS LLP, with One Direction members, Liam Payne and Louis Tomlinson, signed as directors to the latter. In late 2014, "Billboard Magazine" revealed that all five One Direction members: Niall Horan, Harry Styles, Liam Payne, Zayn Malik and Louis Tomlinson, collectively held a 20% stake in the 5SOS LLP.
5 Seconds of Summer | Net worth
Bill Werde, a representative of "Billboard" magazine, commented, "There's a lot of possibility here, there's a lot of upside, that level of talent with those kinds of looks, it's really a perfect storm for a massive, massive successful phenomenon." In NPR, Maria Sherman noticed that before One Direction's breakthrough, boy bands were "off the radar" since NSYNC went on an indefinite hiatus in 2002. One Direction are widely considered to have been propelled to global recognition by social media. Sonny Takhar, the chief executive officer of Syco Records, attributes the breakthrough to the power of social media. "Sometimes you feel the song's the star, but it's not like that here – it's the act," he said.
One Direction | Image
On October 1, 2014, Sony Music and Kik Interactive were given a Smarties award by the Mobile Marketing Association (MMA) for their global music marketing campaign with One Direction. In October 2016, company CEO Ted Livingston was recognized as Toronto's most brilliant tech innovator by "Toronto Life" for his work with Kik. Livingston was also recognized for being one of the "Most Creative People in Business" on "Fast Company"s 2017 list.
Kik Messenger | Awards and recognition
Chase & Status Additional musicians Other personnel
Brand New Machine | Personnel
Hardware specifications of the One were changed at various stages after its announcement:
GeeksPhone One | Hardware
In 2010 the band covered the song "One" by Harry Nilsson, which was more famously covered by Three Dog Night.
The Product | One (Early 2010)
Throughout the group's history it has retained full creative control and ownership of every aspect of their business in an effort to remain as independent as possible. As Field stated, the band's corporation was "not your regular 'corporate culture'. The group does not have a chief executive instead making decisions through consensus and made business decisions based upon their experience as performers and their knowledge of early childhood education. Endorsements of toys and other products were made carefully are only with products that correlated with their image. There are high expectations regarding the behaviour and attitude of everyone associated with the group.
The Wiggles | Brand and finances
On 1 December 2013, "You & I" debuted at number 19 on the UK Singles Chart, due to strong digital downloads after the release of "Midnight Memories". Later, the song re-entered at number 49, on 27 April 2014, after the release of its music video, becoming that week "best comeback". The song kept on climbing the following weeks, until it reached number 44, on 11 May 2014. However, after the official release as a single, the song climbed to number 22. In Ireland, the song also debuted after the release of the album, charting at number 45, on the week ending 28 November 2013.
You &amp; I (One Direction song) | Commercial performance
"To see his band's endorsements, please visit TFBOYS"
Jackson Yee | Endorsements
"The Seattle Times" gave it an average rating of 2 stars (out of 4), Roger Moore felt "It’s not that different from the doc, or the and concert films — sanitized, packaged — presenting these five British or Irish boys, ages 19-22, as paragons of pop virtue while others vouch for what “rebels” they are and that they have 'edge.'" finally adding "It’s a chipper, cheerful portrait with nary a discouraging word in it. The tunes are catchy, and the boys have charm, a little wit about them and some stage presence even if their shows have all the spontaneity of a McDonald’s menu.
One Direction: This Is Us | Critical response
I loved it when they were seen as the kids they still are, horsing around with their stage crew and bodyguards — joyfully letting off steam as they careen backstage on a forklift they've “hijacked.”"
One Direction: This Is Us | Critical response
Some artists and bands who use or endorse EMG pickups include:
EMG, Inc. | Endorsements
A prototype of this handset was seen in the 2008 Batman movie, "The Dark Knight" and a number of music videos such as Christina Aguilera's "Keeps Gettin' Better", "Womanizer" by Britney Spears, Flo Rida's "Right Round", Pitbull's "Shut It Down", The Pussycat Dolls' "Jai Ho!" and "Hush Hush", Katy Perry's "Waking Up in Vegas" and Cobra Starship's "Good Girls Go Bad". The phone has received generally positive reviews, with UK phone magazine "Mobile Choice" awarding it a full 5 stars in its 7 January 2009 issue.
Nokia 5800 XpressMusic | Marketing
The music video was published on the band's Vevo channel on YouTube on 26 January 2016. The video features clips of the band throughout the years, highlighting their tours and personal anecdotes (including clips with former member Zayn Malik). The video ends as the band walk off in separate directions. It was later confirmed that the band were originally supposed to run back together at the end of the music video. Ben Winston, who directed the video, also added "The ending wasn't supposed to look like they're just walking off in different directions, it was kind of like a 'see you in a bit, guys.'" In 2017, the deleted clip was unveiled online.
History (One Direction song) | Music video
The LG Rumor 2 for Virgin Mobile USA was endorsed by singers Lady Gaga and Beyoncé Knowles in their music video for collaboration song "Telephone". The LG Rumor Touch was promoted by actresses Victoria Beckham and Eva Longoria Parker during their 2010 campaign referred to as "LG Fashion Touch", throwing around the notion of “personal style and the idea that mobile phones have become the latest in fashion communication".
LG Rumor | Celebrity endorsements
This store was also launched by several segments held on the home shopping channel, QVC, for the game, the Beatles' remastered albums, and other related products; several Harmonix employees were present to demonstrate the game.
The Beatles: Rock Band | Promotion
Artwork, graphics and promotional photos were conceived by the entire band, and primarily executed by Rob Sheridan. He used a technique of creating glitch art similar to his previous work with Nine Inch Nails, not with Photoshop effects, but instead by placing raw images onto analog VHS tapes, then disrupting those very signals and photographing distortion through a CRT monitor.
An Omen EP | Art direction
Recording took place in Stockholm, London, and Los Angeles, as One Direction worked with producers such as Carl Falk, Savan Kotecha, Steve Mac, and Rami Yacoub. One Direction's debut single, "What Makes You Beautiful", was released in September 2011. A global and commercial success, the song reached number one in several countries. Subsequent singles, "Gotta Be You", "One Thing", and "More than This", had also received success, with the first two becoming top ten hits in the UK. In November of that year, the group's debut album "Up All Night" was released in Ireland and the UK, reaching number one and number two on the charts, respectively.
Niall Horan | 2011–2015: One Direction
The primary function of Yamaha Entertainment Group is the endorsement management of more than 3,000 artists and musicians around the globe. Yamaha Entertainment Group manages the Yamaha endorsement relationships of Paul McCartney, Elton John, Norah Jones, Alicia Keys, John Legend, Sheryl Crow, James Blunt, Justin Timberlake, Josh Groban, Sara Bareilles, Jamie Cullum, Chick Corea, Sarah McLachlan, and Gavin DeGraw, just to name a few.
Yamaha Entertainment Group | Endorsements
English-Irish boy band One Direction have released five studio albums, six extended plays, seventeen singles (including two charity singles), two video albums, and seventeen music videos and will soon release new music. They signed with Simon Cowell's record label Syco Records after being formed and finishing third in the seventh series of British television singing competition "The X Factor" in 2010. They subsequently signed in North America with Columbia Records. "", a 3D documentary concert film was released on 29 August 2013 in the United Kingdom and 30 August 2013 in the United States. The film captures the band on the road during the Take Me Home Tour and documents their origins and rise to fame.
One Direction discography | Introduction
Fashion Bomb is currently endorsed by ESP Guitars, Guitar-Cable.com, AHEAD Drumsticks, Cocaine Energy Drink, Line 6, Gator Cases, MAC Makeup, Presonus, In Tune Guitar Picks, American DJ, and Thayers Vocal Products.
Fashion Bomb | Endorsements
Still disappointed with the way that the various record labels had handled the duo's albums and accompanying promotion during the first decade of their career, Thes One made the decision after "Carried Away" to take complete control of the production process for the group's albums from start-to-finish. Thes One also decided to release all new material under a new worker cooperative business entity and label, Piecelock 70 (also styled as PL70).
Highlighter (album) | Background
The group have been compared to One Direction and labelled a boy band since their first fame in late 2012, a label which continued to be applied in 2014. The band disagree with the stereotyping, pointing to the fact that they formed by themselves—they are not the product of a record producer—and they play their own instruments. They have been inspired by McFly, Blink-182, Ed Sheeran, Mumford & Sons, Taylor Swift, and Justin Bieber
The Vamps (British band) | Style
Recording took place in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac and Rami Yacoub, among others. In September 2011, One Direction's debut single, "What Makes You Beautiful", was released. A global and commercial success, it reached number one in several countries including the UK. That November, their debut studio album, "Up All Night" was released in the UK and Ireland. Released internationally in 2012, One Direction became the first UK group to have their debut album reach number one in the USA. Following the album's release, they headlined the Up All Night Tour.
Louis Tomlinson | 2011–2015: One Direction
One Direction are an English-Irish boy band consisting of members Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson. In addition, Zayn Malik was a member until his departure from the band, announced on 25 March 2015. One Direction have released five hit albums, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), "Four" (2014), and "Made in the A.M." (2015). The band has won numerous awards, among them six Billboard Music Awards, seven Brit Awards, seven American Music Awards and 28 Teen Choice Awards.
List of awards and nominations received by One Direction | Introduction
The accompanying music video was directed by Declan Whitebloom in London on 28 November 2011. Whitebloom approached shooting the clip with a "what you get, is what you get" sentiment, which, as he noted, "can create some real magic." In regard to its concept, Whiteboom characterised the clip as "kind of Monkees or Beatles-esque", elaborating that it revolves around "five lads go[ing] crazy in London, it's like a big day out in London." In a December interview with Capital FM, member Harry Styles reflected that the shoot was a fun, careless romp. Premiering on YouTube on 13 January 2012, the music video depicts the band performing in and around London.
One Thing (One Direction song) | Music video
Not that their fans want to hear that, or hear that they have a limited shelf life. Oh no. They never let us forget that it’s a teenage girls’ world. We’re all just wearing earplugs in it." "New York Daily News" gave a more positive rating of 3 out of 5 stars. Jim Farber felt "To their credit, the guys decided to devote more than half the film to backstage antics and talk, as opposed to Justin Bieber, whose live 3—D film nervously stuck to the stage. While One Direction come off as fun and likeable, no one will mistake their quips for the inspired absurdism of the Beatles in "A Hard Day’s Night"." Nor will they take Spurlock's routine camera work for the pop-art panache of Richard Lester.
One Direction: This Is Us | Critical response
According to the company this role involved "creating RadioShack-exclusive products and curating the in-store experience." They launched the NCredible line of consumer audio electronics the following February, starting with the Ncredible1 Wireless Headphones.
Nick Cannon | Business
The track incorporates rock music influences and a simplistic guitar riff. The chorus of the song is predominantly featured alongside the bridge and is backed by wordless chants. The song has been noted as musically similar to the Backstreet Boys song "I Want It That Way" and to the group's debut single, "What Makes You Beautiful".
One Thing (One Direction song) | Composition
The phone thus became highly influential.
Nokia 3210 | Design
Their debut single, "What Makes You Beautiful", was released in September 2011, and was a commercial and international success, reaching number one in several countries. Their debut album, "Up All Night", was released in Ireland and the UK of November of that same year, charting at number one and number two, respectively. The album was released worldwide in March 2012, and One Direction became the first UK group to have their debut album reach number one in the United States. Following the release of the album, the group headlined the Up All Night Tour. Originally intended with shows taking place only in the UK and Ireland, Australian and North American legs of the tour were added due to demand.
Liam Payne | 2008–2015: "The X-Factor" and One Direction
Billed as an intimate all-access look at life on the road for the global music phenomenon, "This Is Us" follows the lives of the five members of the boy band, One Direction. One Direction was first put into a group on the "X Factor" in 2010. "This Is Us" contains live concert footage from One Direction's Take Me Home Tour at London's O2 Arena, and footage from their lives pre- and post-"X Factor" appearance, and gives insight into the preparation for their concerts and ultimately what it is like to be One Direction.
One Direction: This Is Us | Synopsis
"The Wire" wrote that the song sounds as if it were purposely crafted as power pop to appeal to fans of a boy band, but an "infinitesimally edgier" boy band than One Direction. "Billboard" called the song "school rock" and described it as a "slick crowd pleaser" performed live for the 2014 "Billboard" Music Awards show.
She Looks So Perfect | Critical reception
On 21 July 2014, One Direction announced "", a film which documents the concerts of 28 and 29 June 2014 that took place in San Siro Stadium during their Where We Are Tour. After the announcement, the band announced the film would also have a limited 10–11 October 2014 international cinema release before its home media release in November 2014. The group also released an autobiography book titled "Who We Are" on 25 September 2014. On 8 September 2014, One Direction announced their fourth studio album to be titled "Four", set to be released on 17 November 2014. As part of the announcement, one of the songs from the album, "Fireproof" was released for free download for 24 hours on their official website.
One Direction | 2014–2015: "Four"
After being formed and finishing third in the seventh series of "The X Factor" in 2010, One Direction were signed to Syco Music. Recording for their debut studio album, "Up All Night", began in January 2011. In February 2011, the boy band and other contestants from the series participated in the "X Factor" Live Tour. After the tour concluded in April 2011, the group continued working on "Up All Night". "More than This", confirmed to be released as "Up All Night" fourth single by Sony Music Australia in early May 2012, was released via digital download on 25 May 2012.
More than This (One Direction song) | Development and composition
The accompanying music video was directed by Andy Saunders at the Bournemouth International Centre in January 2012, as part of One Direction's "Up All Night Tour" (2011–12). On 9 May 2012, Sony Music Australia disclosed via social networking website Twitter that a video for the track would premiere on 11 May. A 30-second preview of the clip, which showed the group gather around a couch onstage and sing the piece, premiered on "Entertainment Tonight" on 9 May. On 11 May, the clip debuted, a live performance of the song featured on their debut video album, "", which was released on 28 May.
More than This (One Direction song) | Promotion
Yahoo Music offered a variety of products, including:
Yahoo! Music | Products
The quartet have used their image in a number of advertisements and promotional tie-ins. In 2009, they signed a modelling deal with Fila to a new commercial campaign. In early May 2013, the website "2NE1Loves.com" was launched along with mysterious videos of the members. The project was later revealed to be "2NE1 Loves Shinsegae", an endorsement for a department store and brand Chrome Hearts. Their songs have been used as well, with "Lollipop" for the LG Cyon phone, "Follow Me" for the Samsung's Corby Folder, "Go Away" as the theme song for the Japanese television program "Mezamashi TV," and "Don't Stop the Music" for their Yamaha Fiore endorsement.
2NE1 | Image
He complimented the live instrumentation, saying "the album brings the duo’s sound more in line with their live performances". He concluded with "While this new direction will probably net the pair more radio play, it’ll definitely be a disappointment for anyone who came to the group through the far superior "Remind Me in 3 Days"."
Eraser (album) | Critical reception
He also designs and builds recording studios and custom gear. His musical aliases include Lord Radio.
Thes One | Introduction
Led by singles "Drag Me Down" and "Perfect", the album reached number one in multiple countries, including the UK, while it reached number two on the US "Billboard 200". Following the release of the album the group went on an indefinite hiatus.
Niall Horan | 2011–2015: One Direction
"Kiss You" is an uptempo, upbeat power pop song which runs for a duration of 3:04 (3 minutes, four seconds). The track features electronic effects, colossal hooks, a "na na na" breakdown, and a Motown-tinged melody. One Direction's vocal range in the song span from the note of E to C. Instrumentation includes guitar strings, piano lines and vocals. Written in the key of E major, the beat is set in common time and moves at a quick 90 beats per minute, according to the digital sheet music published at Musicnotes.com by Sony/ATV Music Publishing. Likewise, Matt Collar from Allmusic noted that the track is "frenetically hyper".
Kiss You (One Direction song) | Composition and reception
One Direction's debut studio album, "Up All Night" (2011), is predominantly a pop music record, containing elements of teen pop, dance-pop, pop rock, with electropop and rock influences. Digital Spy's Robert Copsey described the album as a "collection of PG pop rock with killer choruses", while "The New York Times" considered it "full of easy rock-inflected pop, blithe and sometimes clever." Jason Lipshutz of "Billboard" acknowledged that the album demonstrates an originality in sound that was "necessary for the revitalization of the boy band movement". The songs "One Thing" and "What Makes You Beautiful" were particularly noted for the genres of power pop and pop rock, for their "powerhouse" guitar riffs and "forceful" choruses.
One Direction | Artistry
In 2011, the band performed on the BBC's Children in Need 2011 charity telethon. In 2012, they extended their involvement with Children in Need as they opened the telecast with a performance of their single "Live While We're Young". A prominent annual event in British television, the group said it was "incredible" to be involved in Children in Need as it was something that they had "always watched as children". In February 2013, One Direction released "One Way or Another (Teenage Kicks)" (a medley of "One Way or Another" and "Teenage Kicks") as the 2013 single for the UK's other major charity telethon Comic Relief.
One Direction | Philanthropy
Considering One Direction the "franchise's biggest success story", an editor for "The Huffington Post" opined that the boy band's prominent presence on both the US and UK versions of "The X Factor" seemed fitting. Not only Take Me Home Tour, they also performance in Where We Are Tour (2014) & On the Road Again Tour (2015)
Kiss You (One Direction song) | Live performances
In May 2011, Allphones changed their image with a new logo, uniforms and store design.
Allphones | New brand image
The digital download contains the principal recording, and live versions of the number itself, "What Makes You Beautiful", "Gotta Be You", and "Up All Night". Produced by Brian Rawling and Paul Meehan, and written by Jamie Scott, "More than This" is an acoustic pop ballad that runs for 3:48 (3 minutes, 48 seconds). The chorus of the song is predominantly backed by synthesizers. One Direction's vocal range in the span from the note of F to A. Written in the key of C major, the track is set in common time at a moderate tempo of 70 beats per minute.
More than This (One Direction song) | Development and composition
Popjustice's critics stated that they enjoyed the song, but were confused by Hesketh's releases and promotion. They compared her earlier career to Kylie Minogue when promoting her debut "Hands", but stated that she is acting more like Hot Chip with her releases this time around.
Headphones (song) | Critical reception
The album was released internationally in March 2012, and One Direction became the first UK group to have their debut album reach number one in the United States. To promote the album, they embarked on their first headlining concert tour, the Up All Night Tour. Originally intended with shows taking place only in Europe, additional dates in North America and Australia were added due to extreme demand. The tour was a commercial success; tickets sold out in minutes, and the tour was met with positive reviews from critics who applauded their singing abilities and stage presence. In May 2012, the band released the tour's DVD, .
Niall Horan | 2011–2015: One Direction
Calvin Goldspink, Aaron Renfree, Rochelle Wiseman, Daisy Evans, Hannah Richings and Jay Asforis do not have any solos in this song. Vocoder Vocal by Gary White.
New Direction | Introduction
Around the end of 2004, Thes One contacted Pilhofer and interviewed him about creating the jingles and his work at Sound 80 Incorporated. Pilhofer was interested in the concept, and his interview with Thes One can be found in the liner notes for the album. Around this time, Thes One also made the decision to expand the project beyond the samples alone, and he invited his friend and fellow musician Ethan Parsonage (Headnodic from Crown City Rockers and The Mighty Underdogs) to records guitar and bass guitar parts for use on the album.
Lifestyle Marketing | Album history
Sales's distinctive style has awarded him endorsements by musical equipment companies, Drum Workshop drums and hardware, Zildjian cymbals, Pro-Mark drumsticks, and Evans Drumheads.
Joshua Sales | Music industry and endorsements
Some media argued that the device is a copy of the design of the iPhone 6, as pentalobe screws have been used.
Huawei P9 | Reception
Initial rumors of a sequel to "This Is Us" surfaced in April 2014 as Horan, Malik, and Tomlinson were seen being followed by a camera crew during their visit to the Christ the Redeemer in Rio de Janeiro, Brazil; meanwhile Payne and Styles were also followed by a camera crew during their visit to Machu Picchu in the Cusco Region of Peru. On 20 May 2014, the band announced the concert film on their official website with filming taking place by the end of June 2014 during their Where We Are Tour in San Siro Stadium in Milan, to be released on home media in December 2014.
One Direction: Where We Are – The Concert Film | Background
Several artists have signed endorsements with Candie's. Some of they are Sarah Hyland, Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) while Carly Rae Jepsen, Lea Michele, Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.
Candie's | Endorsements
Despite being released at the year's end, it was the best-selling album worldwide in 2013 with 4 million copies sold globally. To promote the album, the band performed on both the American and British versions of "The X Factor".
One Direction | 2013–2014: "Midnight Memories" and "This Is Us"
Following the release of the album, the group went on an indefinite hiatus.
Louis Tomlinson | 2011–2015: One Direction
The single has been certified quadruple platinum by the Australian Recording Industry Association (ARIA), indicating shipments of 280,000 copies.
One Thing (One Direction song) | Commercial performance