In 2015, One Direction appeared in an advert for the Toyota Vios. the commercial aired in Thailand. Coca-Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend. One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London, England on 24 June. The band appeared in a Honda Civic ad which shows the quartet testing out the car's stereo, style and trunk space with a humorous tone and the tagline "It's all One Direction approved." The ad is set to the 1D single "Drag Me Down".
Endorsements
One Direction
One Direction | Endorsements
They launched Nokia C3 and Nokia C2-02 phones. They launched Nokia C3 and Nokia C2-02 phones. One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They also launched Nokia C3 and Nokia C2-02 phones.
who sings that's what makes you beautiful
user
One Direction
assistant
where are they from?
user
London, England.
assistant
how many songs have they sung?
user
Sorry. I cannot find the answer based on the context.
assistant
do they have any albums?
user
Yes, "Up All Night" (2011), "Take Me Home" (2012), "Midnight Memories" (2013), among others.
assistant
are they associated with any brands?
user
Yes, Pokemon Black and White, Nokia, Colgate, among others.
assistant
what did they do for the third brand?
user
They teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste.
assistant
what about the second brand?
user
In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.
One Direction | Endorsements
Ambassador Brands Those brands that reflect the image of the company are Ambassador Brands. Success or Failure of these brands affect the favorable or unfavorable opinion respectively, of the company. E.g.: Colgate toothpaste, the market leader in toothpaste segment in India, can be rightly called Ambassador brand. Piggyback Brands The nature of these brands is to live on other brands. They are not profit generators but build their image and gain mileage by riding on the back of these brands. E.g.: Colgate toothbrush is a piggyback brand that survives on the back of Colgate Toothpaste. Budget Brands These brands signify those that are welcomed in every home.
Brand architecture | Types of brands
According to a 2015 report by market research looper Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of all households. Colgate has a global market penetration of 67.7% and a global market share of 45%. Despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.
Colgate (toothpaste) | Usage
Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.
Colgate (toothpaste) | Introduction
However, the Chinese name of the brand, "黑人牙膏" (in English, "Black Person Toothpaste"), remains the same and a Chinese-language advertising campaign reassured customers that "Black Person Toothpaste is still Black Person Toothpaste". After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian countries, including Taiwan, China, Indonesia, Malaysia, Singapore, Vietnam and Thailand where its brand and logo were not considered offensive. Colgate-Palmolive announced the brand would not be sold outside of Asia.
Darlie | Naming
Nabisco became the title sponsor of One Direction's North American tour. The band became the new faces of Toyota VIOS, releasing behind-the-scenes look at their commercial for the vehicle. One Direction's debut fragrance, Our Moment, launched at Harrods in London and on their website in 2013. The full length advert for the fragrance was released on 24 August 2013, featuring the song "My Favourite Things". The perfume was the best-selling famous fragrance of Christmas 2013. In 2014, the band released their second scent That Moment. The fragrance was released with a matching shower gel and body lotion. They released a commercial for their third fragrance, "You & I", named after their 2014 song of the same name.
One Direction | Endorsements
In 2015, One Direction appeared in an advert for the Toyota Vios. the commercial aired in Thailand. Coca-Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend. One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London, England on 24 June. The band appeared in a Honda Civic ad which shows the quartet testing out the car's stereo, style and trunk space with a humorous tone and the tagline "It's all One Direction approved." The ad is set to the 1D single "Drag Me Down".
One Direction | Endorsements
Yang was a spokesperson for Colgate toothpaste (2009), Nanshan Bywise milk powder (2010), Bluemoon hand sanitiser (2010), Masterkong mineralized Water (2013), and Deli stationery (2015).
Yang Lan | Endorsements
Promise is a brand of toothpaste that was launched in 1978 by Balsara hygiene in India. Initially, the brand was successful and commanded second highest marketshare after Colgate which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of clove oil, which is traditionally used in India to treat dental ailments. The brand's tagline was "The unique toothpaste with time-tested clove oil". Its brand ambassador was Maya Alagh. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste.
Promise (brand) | Introduction
The group's 2015 U.S. tour was also supported by Honda.
One Direction | Endorsements
Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market. Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria and Bangladesh. It is one of the top brands in terms of sales in India. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. According to an August 2016 report in "The Economic Times", Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.
Close-Up (toothpaste) | Introduction
Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. In January 2005, P&G announced the acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight, and Gillette's Rembrandt toothpaste line to Johnson & Johnson.
Procter &amp; Gamble | Further developments
Brown has promoted Colgate toothpaste, Dannon yogurt, Welch's, Shun knives, and for Heifer International.
Alton Brown | Commercials
The sequel to "This Is Us" entitled "", was announced on 21 July 2014. It premiered in cinemas worldwide with a limited engagement for 11–12 October 2014. The sequel was filmed at Stadio San Siro in Milan, Italy on 28–29 June 2014, during the band's Where We Are Tour. The film was released on home media in December 2014.
One Direction: This Is Us | Sequel
1993 – Reach introduced first ever child toothbrush named "Wondergrip", designed by "Smart Design" (NY) studio. Previously, all children’s toothbrushes were just scaled down adult brushes. To make this toothbrush "Smart Design" studied the brushing behavior of more than 100 kids, coming up with the shape that encourages proper brushing technique. 1996 – Reach introduced Reach Plaque Sweeper toothbrush and Reach Floss Gentle Gum Care. J&J doubled its advertising budgets vs. previous year to more than $20 million – in a move aimed to recover market share that declined to 15.5%.
Reach (brand) | 1990s
In February 2015, the group embarked on their fourth world tour and second all-stadium tour, the On the Road Again Tour, grossing $208 million, making it the second highest-grossing tour of 2015.
One Direction | 2014–2015: "Four"
The First Choice brand is still used by Hong Kong supermarket Wellcome.
Franklins | First Choice
Unilever make 3 varieties of toothpaste under the Mentadent brand
Mentadent | Toothpaste
Brand: A Second Coming, also called BRAND: The Film, is a 2015 English documentary film about comedian Russell Brand directed by Ondi Timoner. The film documents Brand's transformation from a comedian to activist over the past five years. It debuted at the 2015 South by Southwest festival in March, but elicited some controversy as Brand declined to attend the premiere and is reportedly unhappy with the film.
Brand: A Second Coming | Introduction
Khan is now the second Ambassador along with Amitabh Bachchan for ‘Emami Healthy & Tasty’, ‘Himani Best Choice’ and ‘Rasoi’, apart from ‘Bake Magic’.
Salman Khan | Brand endorsements
Crest has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, and a tooth-whitening product called Crest Whitestrips. Crest Toothpaste has a total of eight product lines:
Crest (toothpaste) | Product line
Social media marketing included a tie up with Shazam, whereby consumers that used the digital music app in conjunction with the ad both on TV and online were be able to view exclusive content and link back to iTunes to buy One Direction's single, "Live While We're Young". Mini figures based on members of the group were launched for the band's US fans after the agreement was signed by American firm Hasbro. In October 2012, the band also signed up to endorse Filipino clothing brand, Penshoppe. In 2013, One Direction announced pop-up shops around the world, including Brisbane, Toronto, Chicago, New York, Tokyo and Stockholm, selling exclusive merchandise.
One Direction | Endorsements
By 1982, it was the "number one brand" of shampoo, and it was noted that "(n)o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo. Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales, by inducing fears of social consequences associated with the condition, that the product claims to address.
Head &amp; Shoulders | History
Though the film received largely positive reviews overall from its premiere at SXSW, some of the critics also expressed mixed reactions. Kevin Polowy of Yahoo! Movies tweeted praise for the film from SXSW, "Just like its subject, Russell Brand, pretty much every second spent with the doc 'Brand: A Second Coming' is absolutely fascinating." Dennis Harvey in "Variety" called it an engaging portrait that would be well received by Brand's fans, but predicted it would do little to alter the perception of Brand by his critics. Harvey wrote, "Though it runs a full two hours, "Brand: A Second Coming" is never dull, moving at a busy clip appropriate to its seemingly tireless globe-trotting protagonist." Harvey also praised the editors who compiled the years of footage, "pulling a mountain of material into viable shape." Charlie Schmidlin from Indiewire gave the film an A-, but agreed with Harvey that the film's third act was weak.
Brand: A Second Coming | Critical reception
Schmidlin praised the director for tackling the many layers of the film, writing, "Timoner swirls this concoction of travelogue, interviews, and archival footage into a fast-paced, often hilarious, knowingly indulgent piece, and one that entertains the craziest political and comedic ideas while dissecting the ones already fixed."
Brand: A Second Coming | Critical reception
The final 21 laps of the second stage were uneventful for Truex, who drove on to win the second stage. The race went back under caution for the end of the stage at lap 200.
2017 Coca-Cola 600 | Second stage
Cibaca is an oral hygiene brand in India. Originally owned by "Ciba Geigy" which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994. After the acquisition, Colgate relaunched the brand as "Colgate Cibaca" to indicate the change of ownership. The brand is strong in rural India, where it sells in high volumes.
Cibaca (brand) | Introduction
In 2003, Church & Dwight Company acquired the United States and Canadian rights to the Mentadent brand from Unilever and then operated it as a subsidiary brand of Arm & Hammer until it discontinued sales of the brand in 2016. Mentadent is most notable for its unique toothpaste dispenser: a dual chamber pump. This design is intended to keep two ingredients separated until they are dispensed. Upon brushing, the ingredients will react with each other in the user's mouth. Both the toothpaste (formula) and the design of the pump were invented and then patented by Hans Schaeffer - who later sold the patent.
Mentadent | Post-2003 brand within the United States and Canada
Colgate now markets a broadly diversified mix of products in the United States and other countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.
Colgate-Palmolive | Brands
They headlined the inaugural "Thank God It's Over" in Melbourne, at "BOBFest '06" in South Australia in October and at Odyssey 2006 at Dreamworld for New Year's Eve.
Grinspoon | Changing direction
The Next brand is a brand with mass distribution, it carries standard bicycles such as entry level bicycles and bicycles for women.
Samchuly | NEXT
Hawley and Hazel marketed Darkie toothpaste as a parody of an American minstrel performer, Al Jolson, who became popular for his blackface performances. The whiteness of his teeth inspired the brand name and logo. "Darky", or "darkie", is a racist term used primarily in the Western World to refer to black people. The packaging featured an image of a wide-eyed, white man in blackface, wearing a top hat, monocle and bow-tie, an image associated with minstrel shows. In 1985, after Colgate-Palmolive acquired 50% of Hawley & Hazel, great controversy erupted over the brand in the United States, to which Colgate-Palmolive CEO Ruben Mark responded by issuing an apology and replacing the English name of the toothpaste to "Darlie" in 1989, and altering the image on the packaging to show a racially ambiguous face in a top hat to avoid racial misunderstanding.
Darlie | Naming
"Brand: A Second Coming" premiered at the 2015 South by Southwest Festival (SXSW) in Austin, Texas. Brand had been scheduled to be the keynote speaker at SXSW but canceled his appearance. The film presented a positive view of Brand, but he was unhappy with the result, saying he found it "oddly intrusive and melancholy," and reportedly asked for it not to be screened. It was screened at SXSW and Timoner did a Q&A session at the premiere. The DVD pre-order included a bundle with the 15-minute short, "Russell Brands the Bird".
Brand: A Second Coming | Release
From 2019, the two main company brands now stand alone as Powerleague and Powerplay with unique brand identities.
Powerleague | Branding
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One Direction discography | Studio albums
The second one was "Cap Badge".
Radfan Campaign | Introduction
Rembrandt toothpaste is an American brand of toothpaste.
Rembrandt toothpaste | Introduction
The Oslo factory was closed in 2000 and toothbrushes moved from Flisa to England in 2002. Flisa still produces toothpicks and cleaning equipment. Mainly through daughter companies, Jordan also controls production in India, China and Malaysia as well as a sales company in Malaysia. Jordan was itself acquired by the Orkla Group in 2012.
Jordan (company) | Introduction
By the end of 2001, Sonicare had become the number-one selling rechargeable power toothbrush in the United States. In 2003, to improve Philips brand recognition in the US, Philips rebranded the Sonicare toothbrush as "Philips Sonicare".
Sonicare | History
Notes: * While detergent brands continue to be manufactured and sold by Colgate in some countries, in the United States they have been sold to another company, Phoenix Brands in 2005. Phoenix Brands would file for bankruptcy in May 2016 and the US rights have been assumed by Fab & Kind Company. In May 2015, Colgate-Palmolive sold its Australian laundry detergents and pre-wash brands to Henkel for US$245 million (€220 million). Colgate-Palmolive has divested its laundry detergents business in Colombia, which was in turn acquired by Unilever and some Asian countries, which was acquired by Procter & Gamble.
Colgate-Palmolive | Discontinued products and former brands
Importation of Colgate toothpaste from Thailand into Hong Kong. The goods are bought in markets where the price is lower, and sold in markets where the price of the same goods is, for a variety of reasons, higher. Electronic goods like Apple's iPad are frequently imported in Hong Kong before they're official and resold to South-East Asian early adopters for a premium.
Parallel import | Hong Kong
In early 2017, Twice was selected by beverage maker Donga Otsuka to promote the company's flagship sports drink Pocari Sweat on its 30th anniversary. They became the first idol group to model for the brand. Pocari Sweat recorded 100 billion won sales for the first half of the year, a 10% increase over 2016's sales. As of 2017, Twice has represented about 30 different brands including cosmetics, clothing, online and mobile games, food and beverages, credit cards, and more. Twice's first TV commercial in Japan for Ymobile was aired nationwide starting February 2, 2018, incorporating a pop arrangement of "Y.M.C.A." and Twice's signature "TT pose".
Twice | Endorsements
On August 13, 2007 hotel amenity provider Gilchrist & Soames recalled Chinese-manufactured toothpaste sold under its namesake brand, because the toothpaste was contaminated with poisonous diethylene glycol. Gilchrist & Soames cooperated with the FDA in the recall.
2007 Chinese export recalls | Gilchrist & Soames
2001 – Reach partnered with Warner Bros. and created Harry Potter Toothbrush for the start of Harry Potter and the Philosopher's Stone movie. 2006 – Fuel Industries developed a globe-trotting animated advergame "Mr. Reach: In the Mouth of Mystery" for Johnson & Johnson Canada, featuring various Reach dental products and Mr. Reach character. 2008 – In August 2008 Reach introduced Reach UltraClean toothbrush and floss.
Reach (brand) | 2000s
The team would encourage kids at the end of each commercial to "watch treats and see your dentist" so they could fight cavities "like the Crest Team". From 2004 to 2010, Crest sold dental floss under the Crest Glide brand. Which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey. In 2014, Crest Fresh and White were introduced as a replacement for the discontinued Gleem brand.
Crest (toothpaste) | History
On Black Friday 2018, Warner Bros. released "The Lego Movie" on YouTube in its entirety for one day only, with a trailer for "The Lego Movie 2: The Second Part" attached. In the UK, DFS Furniture ran a marketing campaign that tied in with "The Lego Movie 2". Other brands that partnered with the film include Chevrolet for promoting the Silverado, Chiquita, McDonald's for Happy Meal toys, Discover card, and Turkish Airlines.
The Lego Movie 2: The Second Part | Marketing
Current brands are as follows: Cordials Water Carbonated soft drinks Other Licensed from PepsiCo
Britvic | Current brands
First Choice was another generic range of products Franklins had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10–15% cheaper than the national brands. First Choice had over 600 different products, and new products were continually being developed every day. The brand did not survive for long, though, and by the time Dairy Farm International exited the company in 2001, the brand was dropped, unlike No Frills, which continues to be sold at IGAs to this day.
Franklins | First Choice
The following brands are part of the Maxeurope Group:
Maxeurope | Brands
The product line includes toothpaste, mouthwash, spray and gel.
Biotene | Biotène brand products
Diffusion line development, stages 3 and 4, are often franchised to third parties with the designer having control over the product and its brand image. Between 20–30 per cent of gross margin is spent on advertising support to create global campaigns to enhance brand image in foreign markets. Companies have to deal with the tension between the desire to be exclusive and the desire to produce product line extensions and widespread distribution which could lead to the dilution the brand's value. Glamour publisher Bill Wackerman attributes the growth in the luxury market to a phenomenon called "mass-tige," a play off the word "prestige".
Massification | Diffusion lines
On 22 July 2020, One Direction posted on their Twitter, Instagram and YouTube accounts a picture with the words "10 Years of One Direction" written in it and the caption "Tomorrow! You and me got a whole lot of history #10YearsOf1D" in anticipation of their 10th anniversary the following day. The hashtag "10YearsofOneDiretion" started trending 1st on Twitter. On 23 July, One Direction announced a new website (10yearsof1d.com) for fans to relieve their favourite One Direction memories, but it soon crashed shortly after its announcement due to the high volume of fans entering at once. Members Payne, Horan, Tomlinson and Styles also posted on their individual social media pages, thanking their fans and all five current/former members for the support given through the past 10 years.
One Direction | 2020: "10 Years of One Direction"
In 2011 it was listed as New Zealand's third most trusted brand by Bradley Colman survey. They improved their standing to 1st in the 2012 edition.
Whittaker's | History
For cross promotional captions, BBC1 used a white caption, with the picture inside a box in the centre of the caption, with 'TWO' logo and name located above the box. This style was not used on the main channel. This was created using old CG. But in 2010, The ident was recreated using 3D software.
BBC Two 'Two' ident | Components of the look
Colgate-Palmolive took over the production of American Home Products in 1995 at a cost of one billion US dollars.
Toothpaste | Modern toothpaste
Sheffield’s Crème Angelique Dentifrice”). The first advertisement published for Dr. Sheffield’s Crème Angelique Dentifrice (the first commercial toothpaste) toothpaste appeared in the New London Telegram on March 12, 1881. In 1986, the company was purchased by the Faria family, who continue to operate in New London, Connecticut. In 2016, Sheffield began distribution in China of its Dr. Sheffield's brand toothpaste.
Sheffield Pharmaceuticals | History
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani, and Motorola.
Gap Inc. | Product Red
During the 20th century, The United States Rubber Company used the Colchester Rubber Company's logo to co-brand seconds products, destroying the original brand by over-stamping. This type of branding was done by United States Rubber Company and was not related in any way to the original Colchester Rubber Co. brand products of the 1800s. As of October 2010 a pair of co-branded seconds, bearing both Keds and Colchester Rubber Co. logos, were on display at the Basketball Hall of Fame at Springfield, Massachusetts.
Colchester Rubber Co. | 20th Century
Who do these kids think they are, The Beatles? Actually, Spurlock makes that connection more than once—first by noting that One Direction has conquered the world even faster than its Liverpool predecessors, second by casting the new British invaders in a loose "A Hard Day’s Night" homage." "Chicago Sun-Times"s Bill Zwecker felt "My major issue with “One Direction: This Is Us” is the use of distracting 3-D effects that feel forced. And the insertion of animation during some of the concert footage come off as jarring and kind of amateurish. That said, the film is a successful witness to the great charm possessed by all five members of One Direction.
One Direction: This Is Us | Critical response
In 2009, Coca-Cola permanently removed "Classic" from its North American packaging. Currently, as of 2017, packages of original Coca-Cola have since been branded with an "Original Taste" banner above the label, as part of the brand's worldwide "One Brand" marketing campaign, first introduced in 2016.
New Coke | Coke II
Al Manhal, Tahdeed, Seba Tower, Abu Dhabi Pensions Fund, Carina Views Comparix, British School Al Khubeirat, LIWA, Summer in Abu Dhabi, Half Empty, Musa Hamati Halwa and Gahwa, Liwa, Sheikh Zayed Mosque, ADTA, AMCHAM Abu Dhabi
BrandMoxie | Products
Initial rumors of a sequel to "This Is Us" surfaced in April 2014 as Horan, Malik, and Tomlinson were seen being followed by a camera crew during their visit to the Christ the Redeemer in Rio de Janeiro, Brazil; meanwhile Payne and Styles were also followed by a camera crew during their visit to Machu Picchu in the Cusco Region of Peru. On 20 May 2014, the band announced the concert film on their official website with filming taking place by the end of June 2014 during their Where We Are Tour in San Siro Stadium in Milan, to be released on home media in December 2014.
One Direction: Where We Are – The Concert Film | Background
Bondoc was discovered at age 13 by Louie Aguinaldo, who became his manager. He made his mark as the youngest lead ever in the popular Close-Up toothpaste advertising campaign by the time he was 14 years old. By the time he entered showbiz, he has done over seventeen TV commercials and print ads for some of the most respectable brands in the market including Jollibee, Ivory Shampoo, Eveready, Del Monte 202, Mister Donut, Ayala Center and Oishi.
Onemig Bondoc | Commercial model
Wellcome supermarkets sell several products under the generic brands "No Frills" (特惠牌) and "First Choice" (首選牌).
Wellcome | Generic products
Crest is an American-South Korean-Indian-Brazilian-Filipino brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH). In France, Italy, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand.
Crest (toothpaste) | Introduction
In 1986, a new gel version of Ipana containing two fluorides was introduced in Turkey. In 2005, River West Brands, a Chicago-based brand revitalization company, re-introduced Ipana into the U.S. marketplace. At present, the Ipana brand is a leading toothpaste in Turkey. River West Brands divested itself of Ipana in October 2009. River West sold the Ipana brand and related IP to Maxill of Canada. Maxill, one of the top three selling toothbrush makers in Canada, brought Ipana back to life in early 2011 as a "retro brand" in the professional dental market, where Maxill had come to dominate the professional oral hygiene category.
Ipana | Revitalizations
The font used for the BI for phase 1 of the One Less Nuclear Power Plant was kept to represent the continuity of the first phase and the second phase. The BI for the second phase does not have any edges to give friendly impression and to facilitate the BI’s application.
Seoul Sustainable Energy Action Plan | Brand identity
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950. It has been owned by American multinational Procter & Gamble (P&G) since 2006.
Oral-B | Introduction
1982 – Reach introduces Reach Child Brush. 1983 – Reach toothbrush was featured in Tooth Protectors videogame for the Atari 2600 video game console along with Johnson & Johnson dental floss and Act mouthwash. 1985 – Reach toothbrush gained recognition from American Dental Association.
Reach (brand) | 1980s
, the manufacturers were publicly identifying Brando as a celebrity who had helped to "cement the Triumph legend".
The Wild One | Controversies
Dabur initially launched a toothpowder under the Binaca brand but withdrew within a year as sales volumes were low. Dabur appointed PricewaterhouseCoopers to sell the Binaca brand in 2002 and was looking at a valuation of approximately . However, after it was unable to sell the brand at the price it expected, it announced that it would revive it by marketing a new herbal toothpaste under the Binaca brand. Currently, Dabur markets toothbrushes under the Binaca brand.
Binaca (brand) | Post acquisition
In the majority of its toothpaste lines, the two separate ingredients are baking soda and peroxide. Upon brushing, baking soda and peroxide combine to release oxygen bubbles. It is claimed that these bubbles will clean, whiten, and freshen the mouth.
Mentadent | Post-2003 brand within the United States and Canada
Reach is a brand of oral hygiene products, including toothbrushes, dental floss and mouthwash. The brand started from Reach toothbrushes developed by DuPont in 1976.
Reach (brand) | Introduction
The brand has a similar marketplace to that of the Trebor Bassett division of Cadbury's, and competes head-to-head with this company in a number of fruit-gum categories.
Rowntree's | Current branded products
! scope="row" style="text-align:center" | 2013 ! scope="row" style="text-align:center" | 2014 ! scope="row" style="text-align:center" | 2015 ! scope="row" style="text-align:center" | 2016 ! scope="row" style="text-align:center" | 2017 ! scope="row" style="text-align:center" | 2018 ! scope="row" style="text-align:center" | 2019 ! colspan=3| Career ! 43 !! 0 !! 0 !! 357 !! 236 !! 593 !! 218 !! 53 !! 0.0 !! 0.0 !! 8.3 !! 5.5 !! 13.8 !! 5.1 !! 1.2
Kaiden Brand | Statistics
P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste (Colgate has since re-claimed the #1 sales position). In the beginning of TV, Colgate-Palmolive wished to compete with P&G as a sponsor of soap operas and sponsored many soaps in full or in part including "The Doctors".
Colgate-Palmolive | History
Gleem was a toothpaste marketed by the Procter & Gamble company. Gleem was formerly a brand of toothpaste. It was discontinued in 2014. Procter & Gamble now markets the Gleem formulation under the brand name Crest Fresh and White. Advertisements in the 1950s stated that it has GL-70, a supposed odor- and bacteria-fighting compound. Gleem was introduced in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the "terrible 10" in May 1963. In 1958 Gleem had become number two in top toothpastes, with Colgate still first in sales and Crest in third place.
Gleem | Introduction
By 2008 the Sara Berman brand had a second label, Berman Black, and Berman also acted as creative director of the cashmere brand N.Peal. Berman also created ranges for Urban Outfitters and ASOS. In 2012 Sara Berman withdrew from fashion design to focus on fine art.
Sara Berman (fashion designer) | Launch of second label
The store's crowning mark was having a corsetière on site, a woman specialized in fitting and manufacturing corsets to order, in addition to selling high-quality ready-made corsets.
Boadway Bros. | Second Pasadena store
Until 2009, with the addition of La-Z-Boy products to the range, ScS sold no third party products. A second third party brand, G-Plan, was added in 2010. Parker Knoll, the latest addition to the third party brands, was added to the range in March 2014.
ScS | Third party products
The concept of "owner" will be used to gather brands belonging to big manufacturers such as Unilever, Pesico... The second objective is to avoid confusion between the brand and the company belonging the brand. For example, The Coca-Cola company (owner) belongs Cola-Cola (brand), coca zero (brand)...
BSIN | Roadmap
Brand is product identity. There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes. When Coca-Cola launched "Diet Coke" and "Cherry Coke", they stayed within the originating product category: non-alcoholic carbonated beverages. Procter & Gamble (P&G) did likewise extending its strong lines (such as Fairy Soap) into neighboring products (Fairy Liquid and Fairy Automatic) within the same category, dish washing detergents.
Brand | Brand extension and brand dilution
The second product from the brand was announced in March 2012, women's footwear, through ALDO Group. The initial footwear consists of more than 60 styles, including shoes, platform shoes, flats, heels, booties and over-the-knee boots. The product is sold through Nordstrom, ASOS.com and Macy’s in the United States, Selfridges in the UK and Hudson's Bay and Little Burgundy Stores in Canada.
Truth or Dare by Madonna | Footwear
Globally, Spotify named Sheeran the second most streamed artist of the decade. London formed English-Irish pop boy band One Direction were one of the biggest teen idols of the 2010s.
Music of the United Kingdom | Post-rock era
"This Is Us" was first announced by the band while on "The Today Show" in New York's Rockefeller Plaza on 12 November 2012, followed by confirmation it would be directed by Morgan Spurlock. Spurlock, who unsuccessfully negotiated to direct similar films, "" and "", said that he took on the film because of the band's fast-track rise to stardom. The film started filming in Tokyo on 17 January 2013 and was being shot in 3D with 4K resolution RED Epic digital cameras, which Spurlock said gave a cinematic appeal. The film was later given the name "One Direction: This Is Us" on 19 March 2013, previously being referred to as "1D3D".
One Direction: This Is Us | Production
One Direction: Where We Are – The Concert Film, also known as One Direction: Where We Are – Live from San Siro Stadium is the second concert film by English-Irish boy band One Direction and the sequel to "". The film takes place during the 28 and 29 June 2014 shows of the band's Where We Are Tour at San Siro Stadium in Milan, Italy. It contains a 15-minute interview with the band with exclusive behind-the-scenes footage.
One Direction: Where We Are – The Concert Film | Introduction
Twofour Rights, the distribution arm, was launched in 2012 and brings the programmes to the international marketplace.
Twofour | Twofour Rights
One Direction: This Is Us is a 2013 3-D documentary concert film about English-Irish boy band One Direction. It opened in the United Kingdom on 29 August 2013, followed a day later in the United States. The film shows many clips and songs of One Direction and grossed $68 million worldwide.
One Direction: This Is Us | Introduction
The companies fail to test and verify their assumptions for their second product as devotedly as they did for their first successful product. The customers became stricter in the scrutiny process of the company's second product because of the success of its first product. Once risk-free application software and webpages in the first product face more scrutiny from both its existing and future customers-including those who are not early-adopters of the company's products. The fear of creating a second product which does not address the customer need and dilutes the brand image leads the companies to verify their assumptions and hypothesis on a very small percentage of their existing consumer before rushing the second product to a wider audience.
Second product syndrome | Reasons for failure
In 2006, Crest Glide was the second-ranked brand of dental floss in the United States, with sales (in supermarkets and drug stores) of $22 million and a market share of 18.8%, just behind Johnson & Johnson Reach.
Oral-B Glide | Popularity and sales
In 2017 Nam Joo-hyuk also become face of Penshoppe, The new addition to the faces of Penshoppe is the daughter of supermodel Cindy Crawford, Kaia Gerber.In March 2018, Penshoppe announced via their social media accounts that Zayn Malik, a former member of One Direction is back in the Penshoppe team as an endorser. Its current models include Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign. And for the year 2019, Lalisa Manoban, Thai member of sensational girlgroup BLACKPINK, joins the Penshoppe family as their newest ambassador.
Penshoppe | Endorsements
The second facelift was referred to as "nuovolook".
Maserati Biturbo | Gandini's second restyling
When acquiring products and companies for Google, Page asked whether the business acquisition passed the toothbrush test as an initial qualifier, asking the question "Is it something you will use once or twice a day, and does it make your life better?". This approach looked for usefulness above profitability, and long-term potential over near-term financial gain, which has been noted as rare in business acquiring processes. With Facebook's influence rapidly expanding during the start of Page's second tenure, he finally responded to the intensive competition with Google's own social network, Google+, in mid-2011. After several delays, the social network was released through a very limited field test and was led by Vic Gundotra, Google's then senior vice president of social.
Larry Page | Acquisition strategy and new products
The series later featured Wylde dressed as a tooth with toothache.
Comparetravelinsurance.com.au | Advertising
Carefree is a brand of pantyliners, although packets say tampons. Playtex is a brand of personal care products. Schick is a brand of razors. Wilkinson Sword is a brand of razors produced in Germany. Hawaiian Tropic is a brand of sunscreen. Banana Boat is a brand of sunscreen. Wet Ones is a brand of facial wipes. Skintimate is a brand of women's shaving cream. Jack Black and Bulldog are brands of personal care products for men, and Edge is a brand of shaving cream acquired from S.C. Johnson & Son.
Edgewell Personal Care | Brands
Kolibree is a French company based in Neuilly-sur-Seine, France that is known for developing a smart toothbrush. "Colibri" means "hummingbird" in French; perhaps a reference to their signature product's light weight, about 64g.
Kolibree | Introduction
Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont, Johnson & Johnson ("Zonweiss") and Sheffield, were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. As of 2002, Colgate occupied 20% of the market share for toothpastes in China. , it also commanded approximately 70% of the oral care market in Brazil.
Colgate (toothpaste) | History
stood in second with 220. Tony Stewart, Matt Kenseth, Kevin Harvick and Martin Truex, Jr. followed in the next four positions with 214 points. Denny Hamlin with 210 points, was eight points ahead of Ryan Newman and 18 ahead of Clint Bowyer in eighth and ninth. Jimmie Johnson, with 189, was ten points ahead of Carl Edwards in eleventh. Brad Keselowski completed the first twelve positions with 175 points, 51 points behind Biffle. In the Manufacturers' Championship, Chevrolet was leading with 42 points, nine points ahead of Ford. Toyota, with 30 points, was three points ahead of Dodge in the battle for third.
2012 Samsung Mobile 500 | Background
On 19 March 2007, 2: retired its "2:" brand, and by that, it were reverting its channel name back to the original name as RTP2, thus reviving the "RTP2" brand, but at the same time for resurrecting the RTP2's original name, it implemented a new logo by adopting some new idents that continues to become computer-generated CGIs with a lot of vertical stripes in their various forms as the main theme.
RTP2 | 2007-2016
Bobby Labonte followed in third also with 41 points, one ahead of Kurt Busch and two ahead of Juan Pablo Montoya in fourth and fifth. In the Manufacturers' Championship, Ford was leading with nine points, three points ahead of their rival Toyota. Dodge, with 4 points, was one point ahead of Chevrolet in the battle for third. Ryan Newman was the race's defending winner.
2011 Subway Fresh Fit 500 | Background