Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing &#40;Advances in Business Marketing and Purchasing&#41; &#40;Advances in Business Marketing &amp; Purchasing&#41;
 : Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing &#40;Advances in Business Marketing and Purchasing&#41; &#40;Advances in Business Marketing &amp; Purchasing&#41;