The impact of word of mouth on purchasing decisions Word of mouth is more effective than any other advertisement, and that influence doubles when the customer wants to buy the product or service for the first time, or when the price is high today, word of mouth also appears in the form of opinion leaders that have more impact on many people than the person to person impact in the old form of word of.
impact of e word of mouth on purchase decisions Word of mouth is effective than any other advertisement, and that influence doubles when the customer wants to buy the product or service for the first time, or when the price is high today, word of mouth appears also in the form of opinion leaders that have more impact on a lot of people than the person to person impact in the old form of word of.