The Frame 2.0 follows the framework's mission to transform the screen into art exhibits by innovating the traditional frame design. The new generation of The Frame 2.0 follows its creative vision and is the first to introduce in Hong Kong an Art Store with over 900 art collections, allowing people to easily make their homes into private galleries. Paintings from renowned museums, galleries and artists from around the world, with varied and timeless updates,
Samsung The Frame 2.0 貫徹 The Frame 系列宗旨，以創新設計擺脫傳統框框，把屏幕變身成為藝術展品。新一代 The Frame 2.0 貫徹其創作意念，於香港率先引入包含多達 900 幅藝術典藏的 Art Store，讓大家能輕鬆將家居製造成個人專屬藝廊。畫作來自世界各地的知名博物館、畫廊及藝術家，典藏多元化且不時更新，包括永恆經典作 <星夜> (Vincent Van Gogh The Starry Night) 及達文西的 <最後晚餐> (Leonardo da Vinci The Last Supper)。Samsung  The Frame 2.0 將電視化身成藝術，隨著品牌在香港推出 Samsung Art Store，大家可簡易地透過 The Frame 2.0 內的 Art Store 將藝術典藏帶入家居，將家居幻化成藝廊。